Addicting, yes. Yet also lackluster. The game gets boring fast. The Make-Your-Own Movie concept is appealing until done.
The main reason I bought this game was not for the tycooning, all that much, but for the movie-making. I played it through and finally got my production building and saw a colorful version of Movie Maker before me. If you think you can make the character do whatever it is you want him to do, say, set a path for him to pace back and forth, stumble and fall on a certain prop while someone misses his shot with a rifle, your mistaken.