Severely lacking content. After the first map you don't need to play anymore as there is only 1.
SO now you complete the first map and you send one of your sims with a few other people from the first kingdom off to colonize new land and build a new kingdom, Great! But when you get into the new kingdom you realize the map is exactly the same... ok let's check if we have different neighbours.... nope! they are exactly the same too. Maybe we got different quests? .... NOPE! Exactly the same. This is sims medieval it is 1 map 15 times with slight augment to a "ambition" that barely effects game play if at all. That's the game.
1 level. Same items. Same quests. Same buildings.
Thanks for the demo EA but were you releasing a game anytime soon? I guess it's a good thing I have't expected much from EA since they destroyed command and conquer 4.