Disappointment with Potential
Now for the bad stuff. Although the voice command system is pretty cool at first glance, it provides you with a very simplistic control system. For example, I can tell a unit to go directly to some point on the map, but I can't tell it to take a specific route in order to get there. Forget about flanking maneuvers unless you are willing to use the control pad. And we all know how frustrating and inaccurate using the control pad can be when playing real-time strategy games. Too bad they don't add a wireless mouse as a peripheral to the Xbox 360 (how hard is it to do that). In a game where precise maneuvering is key, you are left with control mechanism that frustrates and disappoints.
The number of unit types in the game is small and makes the game feel shallow. To compound this problem, the game units that are present are very weak. Tanks can keep shooting at their targets for minutes without killing them. I am sorry, but it just not very realistic when a tank has to shoot an artillery unit ten times in order to destroy it. What you are left with is units shooting at each other until their health drains, which for some reason doesn't feel very rewarding.
Now, if they could take the voice command system from End War and incorporate it in a game like Company of Heroes with the ability to use a mouse, you'd have a perfect 10.
Maybe real-time strategy should be left on the PC.