If you like MMO's then give this a chance and you won't want to play another one!
1.I know others have written this game off as a clone of Lotro and Wow but it's not. If you give it time you'll find that it's way more ambitious and has much greater depth then both of the games combined. And I'm saying this as someone who played it for about 10 hours and wasn't really that impressed but when you allow yourself more time to understand the game you'll be simply amazed by the depths they go too. Plus the graphics are much better then wow and a little better then Lotro.
2. RVR, Public quests, contested zones, and Vast Cities that seem to never end and have endless things to do.
Con's:
1. The maps are confusing at first but you eventually get use to them.
2. Bugs. They've done a great job for the most part but there's still launch bugs like every MMO.
3. You don't chat with people as much since they make it so easy to party up with others that it's almost not needed. Kind of miss the conversations.....