This continues being the best football game out there, with great gameplay, but lack of content....
But the AI problem cant be ignored as easily. the keeper AI is something that could be worked on, and sometimes you can notice that a player wont be where you would expect him to be.
Another problem is the Master League. ever since WE8 that hasnt been much improvement in the ML. There is never anything refreshing and that is also another problem.
My conclusion is that the gameplay is great and you cant deny that, WE is a very fun and addictive game and does a great job on the pitch, but sometimes you just want more. and the lack of content and license is something to be worked on.
My opinion is this.....if you want a football game to hang out with your friends and have a great time, you should go with WE 10. And if you want a game that has a better single mode career instead of better multiplayer, go with FIFA 07