World in Conflict is a beautiful and exciting, but unfortunately shallow and simplistic game.
Indeed there is a lot of excitement and cool moments in World in Conflict, but it just doesn't bring very much innovation or depth to the table. When you get past all of the flash, the game ultimately appears to be little more than a really pretty tank rush-fest,especially on multiplayer. Don't get me wrong, it's a fun game, but I think Gamespot overrated this one. They made the arguement that the gameplay was completely new and innovative, citing aspects like calling in airstrikes and artillery, but these concepts are hardly new in gaming, although they can make battles more dynamic and they really are fun to use.
All told, World in Conflict is kind of comparable to Doom 3. It has outstanding graphics for its time, but once you get over the prettyness, it's pretty much the same old process of getting a bunch of tanks and sending them at the enemy, with little deep strategy involved. In the end, I don't feel that I truly got my money's worth.