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Molyneux unveils Curiosity - Report

E3 2012: Social-media-focused experimental game from Molyneux studio 22 Cans to launch in a few weeks; players will have the option to purchase in-game items, the most expensive of which will be priced at roughly $77,000.

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LOS ANGELES--Former Lionhead studio head Peter Molyneux has unveiled the first project under his new label, 22 Cans.

Molyneux is experimenting with social media…and really rich people.
Molyneux is experimenting with social media…and really rich people.

Speaking with New Scientist magazine, Molyneux revealed he is working on a series of social gaming experiments in an attempt to explore the "psychology of social-media users." According to the report, Molyneux will use the results of these experiments to help him craft a game that he plans to release in two years' time.

The first of these experimental games--which is set to be released in a few weeks--is called Curiosity. The game sees players enter a virtual room containing a single black cube; players must tap at the cube to try to fracture it layer by layer. However, fractures will appear simultaneously as other players join the game online and begin tapping at the same cube.

According to Molyneux, the cube will eventually fall open after an undisclosed number of taps. What lies inside Molyneux described as "truly amazing" and "absolutely unique." The catch is that only the player who executes the final tap will get to see what's inside. 22 Cans will rely on social media for the word to spread.

During the game's duration, players will be able to purchase in-game items to help them in their quest to be the one who breaks the cube; these items will take the shape of a limited number of chisels that will amplify the strength of each tap. They will range from an iron chisel costing around 0.91 cents (with a tapping strength 10 times as powerful), all the way up to a diamond chisel costing roughly $77,000 (with a tapping strength 100,000 times as powerful).

"It's an insane amount of money," Molyneux told the magazine. "[But] this is not a money-making exercise; it is a test about the psychology of monetisation."

In March this year, Molyneux left the Microsoft-owned Lionhead Studios to open up 22 Cans.

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pimpofdoom

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Edited By pimpofdoom

Peter making money from those who don't know any better way to spend it? Kind of reminds me of the time I rented Fable 2.

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armedvigilante

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Edited By armedvigilante

When a picture of whats inside gets posted nobody will care about it anymore. and whats inside is probably different each time it gets open.

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armedvigilante

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Edited By armedvigilante

i laughed out loud during that second paragraph. ahahha tapping a cube wtf did i just read. man he is losing it

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CoachHale

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Edited By CoachHale

look at it this way, say he does the experiment and makes hundreds of thousands of dollars off of something inherently worthless, then someone cracks open the cube and the reward is a simple message to the effect of:

"hey bros, let's take a moment to step back and think about what you just paid insane amounts of money for. nothing. absolutely nothing. i'm putting all your money back into your individual accounts, but next time let's all just stop and THINK before we buy BS from cash cow games, ya dig?"

i'd call that pretty amazing, and obviously very unique. not naive enough to think that's what he'll actually do, but you want to cement yourself in gaming history? send a message like that right in the middle of this F2P and DLC crisis, where video games are rapidly turning away from creativity and innovation and sprinting down the profiteering path.

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pinching_perry

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Edited By pinching_perry

He's insane for sure, but this is interesting as hell. His experiment is working already.

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AlexTehGr8

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Edited By AlexTehGr8

I think i'll just look it up on youtube

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vince14_evil

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Edited By vince14_evil

The most interesting thing about his 'experiment' is that it's working. He didn't give any pictures, barely described how the game worked, and suddenly thousands of people read about it, commented about it and are mad about such a 'stupid money-making scheme', Soon, it'll be all over Facebook, Twitter, and before the game is even released, people will know this 'game' exists. Some people will try it just to have a crack at what it's about, just to see what a 'game' about BREAKING A CUBE is all about. And then some people will be curious as to what's really inside.

Like the article said, it's also about social medias, and I think he's interested in both the 'hype' or criticism it'll generate over the web, and also how many people will download it just through that little information.

Then when someone breaks the cube open, he won't have any proof of what was inside, even if he writes up what he saw all over the web. Then someone will think of recording it or taking pictures, and the message will be sent all over the place.

tl;dr: This isn't a test to see if people are dumb enough to give money for curiosity; it's about how people will discuss it, spread it and share it all over the internet.

And it's working damn well so far.

My guess on what's inside is a short teaser about his other 'two years development' project.

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AuronAXE

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Edited By AuronAXE

I like the idea but it will be incredibly sad if it's a success. If people actually pay for items, it only shows what we understand of the value of the dollar. And that is, nothing. People are reckless. Molyneux understands this, and thus a project like this will be the ultimate test.

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Pangamaster

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Edited By Pangamaster

Maybe this is just a troll project, there is nothing inside the cube and they are just seeing how much money one is able to spend in order to get the chance to break the cube, the "extent of curiosity".

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RetroSEAL

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Edited By RetroSEAL

Makes sense. Because of it's name "Curiosity", once can assume the psychological side of this goes something like, how many people will buy chisels just to break open and see what's inside? How many people will want it so badly they will buy a virtual diamond chisel? Who will be the one to discover it; the one who taps at it 24/7? Or the one who buys his lifetime supply of money 4 times over in diamond chisels?

I see where he's going with this.

I am already curious.

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aussiemuscle

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Edited By aussiemuscle

So, it's an exercise in testing psychology, but there's no reason not to make money along the way.

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deactivated-5f4b46d20662e

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Another Facebook game with useless asinine in game purchases.

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Hurvl

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Edited By Hurvl

"It's an insane amount of money," Molyneux told the magazine. "[But] this is not a money-making exercise; it is a test about the psychology of monetisation." Yeah...right. Would be fun if the companies behind overpriced DLC would also call that decision a "test about the psychology of monetisation".

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SuperDutchy

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Edited By SuperDutchy

"It's an insane amount of money," Molyneux told the magazine. "[But] this is not a money-making exercise; it is a test about the psychology of monetisation." LOL.... "This is not a circle; it is a two-dimensional sphere"

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a_ndy

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Edited By a_ndy

"...it is a test about the psychology of monetisation" into Peter Molyneux's pocket.

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koospetoors

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Edited By koospetoors

I was hoping that Peter would try doing something great again (like with Bullfrog all those years ago) seeing how he has more freedom now....

Guess I was wrong, heh.

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deactivated-5fc556fadd350

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Seems kind of a redundant experiment we already know that a small section of the populace are willing to fork out massive amounts of money for items in social media games, most of these people have obsessive disorders and or spending addictions. the experiments already happened it's called everything Zynga ever made. What's the next phase of this experiment supposed to be. Make a game where you pay to win? oh wait that's been done as well. The guy's just losing it.

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---Cipher---

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Edited By ---Cipher---

You know...some stupid person is actually going to buy that thing too. How is this a psychology experiment? Better show some data beyond "5 idiots actually bought the diamond chisel!" I hope this game and everything that man touches crashes and burns...oh wait, fable already did...

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FoxbatAlpha

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Edited By FoxbatAlpha

I can wait till he starts boasting about his new games and then let's u down like Fable. Sorry Pete, Microsoft canned you for a reason.

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dogman7

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Edited By dogman7

This guy is a genius, he's figured out a way to exploit peoples stupidity and make a killing doing so. I love it!

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GunBladeHero

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Edited By GunBladeHero

My psychology ( and my wallet ) tells me that this is a monetization test not worth taking.

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hitman047m4

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Edited By hitman047m4

For some reason this reminds me of the I Am Rich app in the AppStore, if anyone remembers it.... it will truly sucks for that person who spends the $77,000 and do not get the "price" at the end.

Do not get me wrong, the idea of the game seems extremely interesting, and can add a "kind of" co-op, camaraderie, etc element to the game experience among the players... as well as other obscure elements; but the whole buying element of the game (as any other freemium style of game) is what I really dislike about it... specially if they are trying to hide their true intentions (make money), behind this so called "test about the psychology of monetisation".

I personally dislike the cash-cow concept, specially in the gaming industry. In my opinion, this concept have gained strength (unfortunately), due to the laziness and lack of patience (not trying to offend anyone) of some gamers.

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petek480

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Edited By petek480

"It's an insane amount of money," Molyneux told the magazine. "[But] this is not a money-making exercise; it is a test about the psychology of monetisation."

Of course it's not about the money! It's an experiment to see how much money you can get out of people by providing them with basically nothing! The money going into his pocket is just a nice extra bonus. It's all for science!

"According to Molyneux, the cube will eventually fall open after an undisclosed number of taps. What lies inside Molyneux described as 'truly amazing' and 'absolutely unique.'"

Unless whatever is inside of the cube will actually get up and jump out of your monitor it will not be truly amazing and absolutely unique.

What would be 'truly amazing' and 'absolutely unique' though would be Peter Molyneux releasing an actual decent game and not something overshadowed by all the insane and amazingly pointless stupid ideas he tries to come up with thinking it will make him some kind of game developing genius.

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TheCyborgNinja

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Edited By TheCyborgNinja

Molyneux unveils Big Mouth and Empty Promises - Report

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TruthTellers

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Edited By TruthTellers

Idk who'd want to tap Molyneux's cubes anyway...

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carlisledavid79

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Edited By carlisledavid79

What lies inside Molyneux described as "truly amazing" and "absolutely unique."

What's inside is another cube. Get tapping folks.

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M-Millz

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Edited By M-Millz

...........

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Ribbercage

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Edited By Ribbercage

I really like this guy, I've never played any Fable game but I think I might pick up Fable 2.

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GamerLegend10

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Edited By GamerLegend10

"[But] this is not a money-making exercise; it is a test about the psychology of monetisation."

...Bulls**t...but if he really means it he would give the money back afterwards.

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GamerLegend10

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Edited By GamerLegend10

What could possibly be inside there to justify spending $77,000 on a virtual chisel?? this is so f***ing ridiculous, i wouldnt be surprised if out of it came a middle finger with "I cant believe you fell for it you loser" written underneath.

Just wait until some fool spends the money and within an hour of them finding out it will be shared online for all to know.

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aphextwin777

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Edited By aphextwin777

He hasn't done a decent game since Populous, his ego and direction in gaming is so fubar'd.

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jinzo9988

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Edited By jinzo9988

I'm so sick of this guy. I'm sure he sits in his office all day and smells his own farts. Some idiot will spend the money too, given how many people purchase the $100 ring in Team Fortress 2(which does absolutely nothing). I don't give the gaming audience at large any credit, as I'm sure they'll willingly be lab rats for someone's social experiment, working the maze for that piece of cheese in the middle... but if this blows up in his face I might have to think twice about that.

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theKSMM

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Edited By theKSMM

By "psychology of social media users" he means how many of your dummies will actually pony up several thousand dollars to see what's in the box. And given how skewed net worth is in the world today (e.g. a small proportion of people with more wealth than they could ever use) I'm sure that there is someone who can and will spend $77 grand on a whim. And Molyneux will have made hundreds of thousands off a peek-a-boo app. Hopefully he'll at least use the money to fund a real game.

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foxrock66

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Edited By foxrock66

Um what.

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Master_Turismo

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Edited By Master_Turismo

Rather use 77K on a place with the fixings than spend it on a game that is not worth it.

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zzamaro

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Edited By zzamaro

I can't believe some people believe in all his lies.

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Institute

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Edited By Institute

All I can say is, wow....

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Stiler

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Edited By Stiler

This is playing right inot the "gambler" type of addiction that some people suffer from.

There WILl be people that spend money on this, jsut so they can try and be the "one" person who finds out what's inside the cube.

I like Peter M and I think people give him too much crap for his "fable" promises (would an Acorn > Tree REALLY ADD ANYTHING TO THE GAME? NO) , but he's one of designers out there that still try new/different things and don't just build fps fps fps over and over. HE brought us Populus, Dungeon Keeper, Black and White, Fable, all of which were vastly different and even brought out some new genres, even Fable does things other rpgs still don't do (physically changing your character not only based on good/bad choices but how you build them).

However this "Curiosity" thing, while a good idea for a psychological study in of itself, the fact that it's being built toward "micro transactions" and even having a top of the line one-time only super expensive thing just seems.....wrong to me.

The game seems geared toward people who can easily be addicted to things (same way you see gamblers at slots, putting in those quarters, hoping to get the "big one." and taking them all for the money.

Only a single person can "win" the game, see what's inside. A lot of people will spend money on this only to get nothing in return, except hititng a cube over and over and over.

There are people out there with mental disorders that can do this stuff and it hurts them, It just seems morally wrong to me to build a game and do something geared toward this with so much money behind it.

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joshhi

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Edited By joshhi

This is disgusting.

I can see kids abusing their credit cards already.

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hadlee73

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Edited By hadlee73

Great. When this thing cracks open the gobbledy gooker will pop out and dance with Mean Gene Okerlund.

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Blackarrow1020

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Edited By Blackarrow1020

I hate this guy so much that it's not even funny...

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rarson

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Edited By rarson

It sounds incredibly stupid, but as a psychological experiment it sounds really cool.

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syafiqjabar

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Edited By syafiqjabar

Utterly insane. I love it.

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Manji14

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Edited By Manji14

My bet is that there's nothing inside the box. That would be fucking epic. Imagine the amount of rage.

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Timmy_Gwar

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Edited By Timmy_Gwar

I was going to say I feel bad for him, but WTF? I assume he worked with the foremost phycholigists and sociologists of the time to make this cool. Otherwise, really? You honestly think people will level up a character to take a swing at a cube every now and then? We can play Nintendo on our cell phones! What could be in the cube that is so interesting? Is it to just make people frustrated and teach them a lesson about patience and overspend...oh. Wait, no that can't be it.

Why wouldn't you just let people with more friends on facebook get better pickaxes or chisels or whatever? Or how about the redditors with the top posts? Question mark?

Dear Peter,

Start being more vague. No more "this is a revolution". Just better if you say "this probably isn't a revolution, but then again, you wouldn't know."

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paperwarior17

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Edited By paperwarior17

The Nightmare Box.

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TruthTellers

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Edited By TruthTellers

Who the hell has the money to pay $77000 on a VIDEO GAME? Why would they even spend it?

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digi-demon

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Edited By digi-demon

Cube breaks open...

"Congratulation -Thanks for p(l)aying" :P

But seriously.... I couldn't give a 'tap' ;)

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deathblow3

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Edited By deathblow3

well per the defenition i will not be playing this game ever i need my money.

Monetize

1. To liquidate.

2. To print money in order to cover a debt. A government may monetize its deficit in order to finance its operations. Monetizing in this sense causes inflation.

3. To convert into cash. One may monetize an asset by selling it or monetize a venture by producing revenue.

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Lythiris

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Edited By Lythiris

If he needed funding for his new studio, he could have just done a kickstarter. This seriously sounds like something Molydeux would come up with.

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