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Sony: Negative Xbox One response a "very useful source" for PS4

Shuhei Yoshida says backlash over Microsoft's policies helped inform decision making for PlayStation 4.

931 Comments

The backlash surrounding Microsoft's controversial (and since-reversed) DRM policies was a "very useful source" for Sony in its PlayStation 4 marketing planning, Worldwide Studios president Shuhei Yoshida said in the latest issue of Famitsu (via Polygon).

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"There were lots of people who gave their opinions on that issue to my Twitter account before E3," Yoshida said. "It's not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source."

Sony capped of its E3 2013 briefing earlier this month by declaring that the PS4 would play used games without limitations and would not require an Internet connection. This announcement, from SCEA CEO Jack Tretton, drew a rousing applause at the time.

SCE Japan Asia president Hiroshi Kawano further explained in Famitsu that the response to the PS4 has been positive all round--from consumers to developers.

"As of now, I feel like we're getting a very positive response. For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list," Kawano said. "The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I'd like to see it connect to a revitalization of the marketplace."

Kawano also addressed PS4 pricing for Japan, saying this information will come during a "full announcement" sometime in the future. Elsewhere around the world, the PS4 will retail for $399/€399/ £349.

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Avatar image for Lawrencevanrijn
Lawrencevanrijn

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Edited By Lawrencevanrijn

reversing does not mean abolished, which means that they could try again slowly after they have enough consoles in the field.

2013 - it just sucks to be Micro$oft!

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darkassassin911

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@Lawrencevanrijn Maybe by next-next-gen, all consoles will be using similar policies. Some of Microsoft's ideas were pretty good....

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mister-superior

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Xbox polices were reversed but they still left a stain that they need to overcome.

Its too late for me I turned my back or 360'd and went to Playstaion who has gamers in mind.

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barrica

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Since when a better console has to have DVR and HDMI in? I seriously dont understand the people who slate SONY for making a console that plays games and blue rays, i never asked for anything else on the new consoles, i buy a console for games!

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Doddie

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@binnismann @AngelsongCA your comment should be deleted. Comment is offensive

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TirOrah

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Thank you, Sony, for acknowledging that you took advantage of Microsoft shooting itself in the foot over and over. It's nice to see them admit that, and I'm saying this in a positive way. We're not stupid and we don't want to be treated as if we are.

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tightwad34

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Wouldn't be hard for me to take advantage of my main competition if 80% of the internet was bashing it. I mean, MS was really herp derping it.

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Kyrylo

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Thats how business done. You research before you release info. M$ pre-E3 conference was unneeded and ruined their face hard. It would have been pretty dumb not to use this fine example of bad marketing to their own advantage.

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deactivated-5ac6278795a4e

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Like for PS4.
Comment for Xbox One.
Lets see where the peoples hearts and minds are.

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NoAngle

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@MercifulYet XO > PS4


XO = new consoles = newer better ways to do everything.

PS4 = PS3.1 = nothing new.

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j62987

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@NoAngle @MercifulYet Dumb. Micro$oft loves people like you....

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j62987

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@NoAngle @j62987 @MercifulYet Yep they do. And they treat us with more respect lol. Have fun being bent over by Micro$oft!

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NoAngle

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@j62987 @NoAngle @MercifulYet $ony loves people like you.

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csward

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@NoAngle @MercifulYet LOL you obviously haven't read anything about the PS4. Enjoy the spycam (kinnect) in your living room.

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NoAngle

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@csward @NoAngle @MercifulYet that is because there is nothing to read about the PS4. nothing new. same old.

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NaNoSQDX

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Ps4 is still bringing the entertainment portion towards the console while focusing on making it the best gaming experience possible. Xbox One is cool for its little gimmicks but I want a real gaming console. Not a glorified cable box. I got Netflix and sportscenter on my phone -_- Microsoft became more greedy with their price and tried to screw over the hardcore and loyal Xbox fans. I loved the 360 but always been down with Sony. Sony has yet to make me lose faith in them.

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Dr_takapotku

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@NoAngle @MercifulYet Your argument is invalid, totally dude! XO is expensive, crappy and ugly hardware with no interesting exclusives at all. PS4 FTW, if you're a gamer!

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IndoorActivist

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Edited By IndoorActivist

@NoAngle @MercifulYet PLaystation have always boasted the best exclusive and always will, their GDDR 5 will also help with the longevity of the system.

There really is no argument for Xone, unless you really Love FPS's

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thebeachguy90

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Edited By thebeachguy90

@NoAngle Xbone has tv and media just like 360 did. So what exactly are these "newer better ways" you speak of?

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KillingZoneHD

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@NoAngle @MercifulYet yes and sony always stays on old styles.The company hasn't something new for gamers.Someone who likes playstation is gonna get ps4 and if someone loves xbox one he is going to take it.I'm going to get Xbox One Because I Find It most entertaining.Happy Gaming Everyone!!! :D

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steelmouth

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anyone else think MS and Sony are actually friends they discus the future of gaming together hence they always have way too many similarities between them, I mean Xbox One and PS4 where goner be the 95% the same until Sony chickened out on last minute, and I get a feeling after the Sony E3 conference MS called Sony and was like dude WTF, we agreed and you turn around and **** me in the ass making me look bad, honestly dude what the . . .

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puukusa

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Edited By puukusa

@steelmouth they didn't chicken out. they planned to hold back to see the reaction, remember when that Sony guy told they will wait for MS to reveal it's cards, so they can make improvements - being so close to launch it didn't make sense to do improvements in HW and core firmware, just features and policies.

I don't see why this is unfair, unethical, chickenin, sad or anything else

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steelmouth

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@puukusa actually it was very smart of Sony and it paid big

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steelmouth

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who knew Sony is such a bootlicker

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TenraiSenshi

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@steelmouth MS are the ones who decided to change their policies to appease a consumer outcry, and Sony are the boot-lickers?

Hmmm...

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steelmouth

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@TenraiSenshi @steelmouth Well I cant argue with that MS did cave in

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blue_shift_91

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Edited By blue_shift_91

lol. sony pussied out behind MS and Nintendo, and swooped in looking like heroes at the last second. smart and sad at the same time.

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j62987

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@blue_shift_91 Mostly smart. They waited to see the public's reaction to MS policies and changed theirs accordingly. Smart business equals WIN.

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blue_shift_91

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@j62987 @blue_shift_91

any idiot can figure out what not to do after the first person gets it wrong. your idea of smart business is mediocre. it breeds no way for innovation. instead of taking any vision they originally had forward (like they did with bluray on the ps3), sony panicked and decided to stick with gaining popular approval and making a quick profit.

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tightwad34

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@blue_shift_91 Sony pussied out? WTF are you talking about? I hope you're trolling, and not by accident.

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blue_shift_91

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@tightwad34 @blue_shift_91

what clarification do you need?

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blue_shift_91

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@Dr_takapotku @blue_shift_91 @tightwad34

go get an education so you can learn to piece together a useful thought.

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Dr_takapotku

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@blue_shift_91 @tightwad34 Dude M$ blows big time. Haha!

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blue_shift_91

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@tightwad34 @blue_shift_91

lol, nice "facts" you got there. sony raped itself with $4.7 billion in losses from the ps3, hid behind microsoft while the xbo took all the bad press for revealing the details of the console first, quietly scrapped the DRM and camera they intended to include with the ps4, and were praised for their "consumer friendly" stance.

if you're gonna call someone out on THEIR opinion, at least base your argument on something more than YOUR opinion.

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tightwad34

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@blue_shift_91 I don't need anything clarified. If anyone does, you should get some facts if you think Sony pussied out. If that's just your opinion, then so be it.

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puukusa

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Edited By puukusa

@blue_shift_91 It's only sad if you're a sad little Xbox fangirl - i don't see any reason why would it be sad for any normal person

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blue_shift_91

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Edited By blue_shift_91

@puukusa

sure thing, kiddo. whatever makes you feel better.

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Dr_takapotku

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@blue_shift_91 @puukusa boo, you suck you damn Xbot!

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puukusa

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@blue_shift_91 @puukusa no problem! ;)

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blue_shift_91

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@puukusa @blue_shift_91

oh dear. my deepest apologies, mature guy.

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puukusa

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@blue_shift_91 only kids make "kiddo" and "your mom" comments :)

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VI_timmy

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Edited By VI_timmy

@Snakepond1 its comments like this that make me laugh why does everyone think microsoft has all these exclusives cause sony didnt show any? and everyone saying titanfall is delusional its an ea game it will be multiplat unless someone shows me proof that microsoft owns the rights to it. sony has like 30 in house game studios anyone that thinks the what 4 games they showed is all they got is delusional. wait till gamescom for sony to re rip micosoft a new one. no im not a fanboy i got 2 360s that both stoped working suprise there there used for what there best at to hide the wires under my tv stand. my 4 ps3s work perfect even the 2 fatty bc ones

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Snakepond1

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Edited By Snakepond1

I am glad you find it funny. I also own 1x ps3 slim, 1x 360, 1x wiiu, 1x 3ds Xl and 1x vita. Now, that's out of the way lets talk. Unless, you missed the memo m$ gave you a 3 year warranty on your 360. My 360 died and it was replaced 1 week later and no extra cost and I have not had a problem since. My ps3 on the other hand has had it's account hack and to make things worst the latest 4.45 patch bricked my system. Thanks to Sony my copy of the last of us is left unfinished till the fix the fucking thing. Also, Sony does not have 30 in house game studios it more like 15. Also, Sony has two studios that make good games naughty dog and Sucker Punch the rest are garbage and I include Polyphony and Sony Santa Monica in the shit list. As for EA with Titanfall and Epic with Gears of War M$ has them locked with a money belt so tight they would not dare sell them out.

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Snakepond1

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@leviathanwing @Snakepond1 How is my timed exclusive point moot? Also, how do you know it is a timed exclusive? For all we know it may never come to PS4. Also, looks like you and I owned all the current gen consoles and it is safe to assume we will eventually own all the next gen consoles. Are you telling my that if you had both systems you would wait a year or two for the timed exclusivity deal to end for a maybe Titanfall or a maybe Dead Rising 3? I hardly doubt it. I also hardly doubt you waited for Mass Effect 2 for PS3 a year later and that you bought the 360 version at launch. Spare me the bullshit. Also, proof to me these so called 30 in-house studios. Like I said it is close to 15 and not 30.

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leviathanwing

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@Snakepond1 they paid for a timed exclusive so your point is moot... once the time exclusivity wears off its going on the other platform its as simple as that. you named 4 sony studios they have 30... why do you defend ms with such gusto when they themselves say theyre wrong? thats like defending the convicted serial killer after all the evidence and a confession of guilt.

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SilentAssassin

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Edited By SilentAssassin

Microsoft's Ego got too big and Sony came in and brought them back to reality with the help of smart and loyal customers!!

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