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The Walking Dead's Falling Ratings Defended By Producer

"I don't think in any way the brand has lost its relevance in general."

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While it was unrealistic to expect The Walking Dead to maintain the record-breaking viewing figures of some of its earlier seasons, the AMC zombie drama has seen a dramatic drop in audience numbers over the past two years. The first half of the current eighth season has had the lowest figures since 2011. However, one of its producers has now defended the show's audience decline.

David Alpert told Variety that looking at the figures for the show's live broadcast was misleading as to how popular it really is. "I don't think in any way the brand has lost its relevance in general," he said. "I think we're just seeing a decline in urgency across all media to consume something at a specific time. I still get people coming up to me at conventions talking about, they're in the middle of season six. They can't believe what's going on."

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It is certainly true that live broadcast figures only tell part of the story when gauging how many people are watching a show. This is been especially true of series such as Game of Thrones, which is also available via HBO's on-demand services, and The Walking Dead did add an extra 3.6 million viewers to its mid-season finale last month when DVR numbers were taken into account.

However, there is no denying that The Walking Dead has seen a steady decline in viewers over a relatively short period of time. The 7.9 million broadcast viewers of the mid-season finale was the lowest number since Season 2's in 2011. This is in comparison to the 10.58 million viewers that watched the mid-season of Season 7 in 2016, and nearly half of what the equivalent episode achieved for Season 5 in 2014.

The Walking Dead Season 8 returns in February. In the meantime, you can click here to find out why we think Negan is ruining the show.

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infiniin

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I stopped watching since season 5, probably that's where it started going down rails.

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Boodger

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@infiniin: The Negan stuff has been arguably more interesting than the Governor stuff IMO. Season 3, 4 and 5 were pure garbage. It is still garbage now, but not PURE garbage, since at least Negan is a great character.

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deactivated-6793e8ba0e8bf

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@infiniin: I see what you did there, Gareth. ;)

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wexorian

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Show should had ended 4 year ago, minimum. Story repeats itself all over and over, They Run from zombies, Find other survivors, Some die then they find new home, Then some asshole comes and f it ups or just Accident happens, They run and it REPEATS nothing happens literally, and CHARACTERS suck BALLS, Seem CORAAAAAAL character actor got tired with it so he GOT BITTEN.

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Fenbops

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Edited By Fenbops

I stopped watching a couple of episodes into the new season. It was just shoot shoot shoot hardly anything happens, and the stupidity of some of the characters so deep into the series was laughable. Doubt I’ll go back to it. Poor.

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MJ12-Conspiracy

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I started out loving TWD but by the end of season 3 I recognized the formula and was annoyed at how they were dragging the plots out so I quit.....I really haven't looked back......

they should have remained at 10 episode seasons, no mid season break, just run the 10 episodes and be done and cram as much as you can into em and make it something you watch many times.....I've rewatched S1 3X and haven't rewatched S2 or S3 whatsoever.....that should say a lot......

I've quit a few shows cus i spot the formula and/or cus the show starts to rub me the wrong way....

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spartanx169x

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Edited By spartanx169x

@MJ12-Conspiracy: The show became dumb after they left the farm. There was no reason to. All they had to do is take it back a piece at a time from the walkers then fortify it. Once the initial fortification was done, they could have added at least 2 more outer layers of barriers. Then within the farm, they should have compartmentalized it in the event of a breach. Instead of killing Shane, He could have given him the choice to leave with the blond chick. they could have left and formed a group of their own for another possible conflict in a later season.

When they had the run-in with the governor and Woodbury, they could have taken woodbury when it was over or refortified the prison. I could go on and on. How anybody can watch it past the 3rd season 5th season tops is beyond me because the characters have the mental capacity of 3rd graders.

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MJ12-Conspiracy

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@spartanx169x: 100% right on that.....i've said a few times if they were smart when they took the prison they should have fortified it and even turned half of it into a death trap they can control and kill intruders....or wear em down for easy kills....that's what i would have done, plus I would have built suppressors for all the guns so they can shoot and not be heard over long distances allowing em to have target practice every day and keep their marksmanship up....that or reinforce the fences and just allow the walkers to amass so they serve as a barrier....

there's tons they could have done.....

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jtmellon

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Edited By jtmellon

@MJ12-Conspiracy: Same loved season 1 and 2 never went back.

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DARREN636

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bloody terrible writing.

squandered a great pilot episode

filler.

contrived nonsense.

awful.

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darth_zaramoth

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A lot of shows lose momentum along the way. The only ones that don't are very rare exceptions like GoT which pretty much transcended the popularity of the average tv series at any point.

Still, TWD is in it's 8th season and will probably still keep going for a while. Many other shows barely last half of that time.

The fact that the show has become a bit tedious to watch, with filler episodes and a plot that only gets going in the beginning and end of the season is surely a factor for the diminishing ratings.

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MJ12-Conspiracy

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Edited By MJ12-Conspiracy

@darth_zaramoth: IDK are GOT view stats really that high?? cus all I hear is complaints from fans....

I'm still at Season 5 cus I've been holding off on catching up cus I don't wanna add yet another show where I'm chomping at the bit to see, i'm waiting for it to end completely then I'll just catch up all at once but I have a decent opinion of GOT....

I'd say Breaking Bad [IDK about stats as it aired] is one of my all time fave shows cus when I watch it I can't stop.....I literally binge the show in a week or so....and I've seen it 5X now...not many shows out there now that I rewatch many times, Star Trek is one [TOS, TNG, DS9, VOY, ENT] frack STD though.....

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spg900ny

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Edited By spg900ny

@MJ12-Conspiracy: I'm not big into medieval/fantasy shows, but I have watched GoT since the beginning. The first few seasons I'm not even sure why I watched it. But with every season, it has just gotten better and better, and last season you finally start getting RAPID payoffs for all the time you put in earlier. You start seeing things you never thought you'd see on television, or in movies for that matter, and the drama is so intense! I cannot wait to see how they wrap this up, especially given the budget. To have a story of this caliber, to have showrunners who know their obligation to the fans, and to have the budget to make it all happen is just extraordinary.

Vince Gilligan with Breaking Bad is the closest thing I think I've seen to a showrunner knowing exactly what the fans wanted, and who had a smart writing staff to make it happen, even though they were writing a lot of it on the fly. I think it's as close to a perfect show as can be made really. It fulfilled every expectation. GoT I think, especially since the last season, is VERY close to this, but what separates it from Breaking Bad is that it has the benefit of having been pretty much written in total before the show was even made. The showrunners at least know where the story was supposed to end. Because of this, when you watch the most recent season, and then you go back and re-watch season one, it's just so much deeper because you can see how these LITTLE events can drastically affect what happens later. With Breaking Bad, they cleverly found ways to use earlier events to impact later ones. I think that's pretty rare with most shows though. Gilligan & Co. just knew that was important and that it would make the story that much richer if they could do it, and they found ways to do it.

I definitely urge you to get caught up. I think you'll be glad you did (OK, maybe not - I actually like Trek Discovery lol). Season seven was just epic. And again, this from someone who wasn't totally on board until later.

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Boodger

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@MJ12-Conspiracy: GoT is still quality TV for me. I hear book fans complain online all the time, but never anyone IRL. Breaking Bad was my all time favorite show until about season 4 or 5 of Game of Thrones, which overtook it for me. It will end its legacy on a good note too because it is telling a full story from beginning to end with an end in mind.

Walking Dead just sort of meanders around and tells the story of life in the apocalypse. There is no end goal in mind, so it will never feel like a complete story.

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darth_zaramoth

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@MJ12-Conspiracy: To my knowledge, GOT stats have been record-breaking this last season. It is true that a lot of people have been complaining about that too, mainly because the storytelling has become rushed and that the dialogue and plot has been simplified in order to do more fan service and epic scenes of battle and the like.

Personally I still enjoy GOT very much though I'm not the fanatic-type to rewatch every episode 20 times and spend hours theorizing on things that not even the writers actually bothered with.

TWD, however, has become rather soapy and the only interesting bits are in the beginning of the season and the end, and even there some things are sooooooo slow, it almost makes you skip through some scenes.

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spg900ny

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Edited By spg900ny

@darth_zaramoth: I love how it has been "rushed." I don't get into all the theories either, so I'm definitely appreciating all the fan service and all the RAPID payoffs for setups we've watched being gradually built over the years. So satisfying!

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nikon133

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@MJ12-Conspiracy: They are... but it might be because next season is promised to be the last one, and many who have already invested 7 years in this show what to follow it up.

That said, Season 7 had same flaws as TWD - you can say that core material does not really come from G. G. Martin - at least not in complete, coherent form - but from TV scriptwriters. Events happen and inter-wit without any respect to distance (between them) and time (required to navigate distances). Characters are in one place, then suddenly completely elsewhere in hours or minutes, even if world's geography (which is too detailed to be simply ignored for the benefits of script's schedule) inclines that days if not weeks would be required for this and that. Again, story is degraded to second-thought loosely built to connect set-pieces (which are, thankfully, quite a spectacle - something TWD cannot depend on).

But like I said - end is in vicinity and that inspires many to stay tuned and find out how it ends. TWD, no-one knows how much will that go for. That is much harder to sell with current levels of show's quality.

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Boodger

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@nikon133: The shows do not share the same problems. Walking Dead has poorly written characters with terribly written dialogue on a horribly paced show with no end goal where nothing ever seems to happen (but when it does, you've seen something like it before).

The most common complaint about the latest season of Game of Thrones was about travel time inconsistencies. If that is your shows major problem, you are doing something right. Putting logic aside about the time it takes a raven to fly across a continent, or how fast a character makes it from point A to point B, the writing in Game of Thrones is still great... perhaps not as excellent as seasons that came before, but still great. The pacing is exciting and not slow or boring in the slightest. The dialogue is still good, the characters and acting on point. Sure the rushed a little bit, which is different from the more deliberate pacing they have done in the past, but the end of this show is no longer about complex politics, it is about a final battle with the undead, so it was never going to keep the same pacing. And the whole show is building towards a singular goal. I would say the one problem GoT shares is the "building towards set pieces" complaint, but WD is far more guilty of that, and at least GoT still does it in a way that is interesting and builds drama.

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spg900ny

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@P00DGE: Couldn't agree more with everything you said - but I'd also add that when you watch GoT, you TRUST that the writers and showrunners are going to treat you well, that you'll be rewarded for watching. That is something that TWD has just lost. Rather, you often feel screwed for watching it. Nicotero or Gimple, I forget who, once said they wanted to "break" the audience like Rick had been broken. OK, I get what you're saying, but at the end of the day you're still in the fan service business. You can break someone, but it's your job to build them back up afterward. If you don't have the writing chops or storytelling chops to do that, you're going to lose a lot of people along the way who just decide they don't trust you to tell stories about their favorite characters anymore.

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nikon133

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@P00DGE: You are right. I mostly fear that GoT will continue trend and introduce other problems that would get it closer to WD's unfortunate collection of issues, but it is still far from there.

If memory serves, Martin has "chaotic" style of writing where he writes down huge pile of short entries - scenes, dialogues, thoughts and whatnot... and then, at some point, compile them into coherent story-telling, changing, adjusting, (rarely) adding and (often) cutting a lot out... so I'm presuming that GoT season 7 was still based on his raw material on micro-level... individual scenes... but connections between those scenes were designed by script writers and thus compromised by their talent, but also by limited freedom - planned show's run-time, which was shorter than with previous seasons, to start with... financial and resources limitations, whatnot.

Now the question is, how much raw material from Martin is available for season 8. Hopefully a lot.

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Boodger

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@nikon133: I would fear that too if there weren't only 6 episodes left for the entire series. I don't think they even have time to screw up as bad as Walking Dead did.

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odolwa99

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Edited By odolwa99

They've had multiple occasions to take Negan out: Sasha with her sniper rifle, Gabriel with the pistol in the trailer when he was stuck with Negan or Rick with his gun when he and everyone had Negan dead to rights and out in the open in their most recent attempt to raid his compound. This doesn't make things tense, it just leaves me shouting at the TV for someone, ANYONE, to pull the damn trigger already!

And don't even get me started on Fear the Walking Dead!!

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johno357

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@odolwa99: i watched it for the first time in years 2 weeks ago. Rick was 1 on 1 with negan, knocked him down then grabbed his bat. Then poked him in the face with it rather than swinging it. Tgen a min later he grabbed his gun and ran away. Horrible writing

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youre_a_sheep

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@odolwa99: Don't forget when Rosita tried to kill him but shot his bat instead. The show used to have a gripping "anyone can die at any time" vibe, but that's long gone. And ever since Glen was eaten by walkers but actually wasn't, I don't believe any significant character just died when it does happen.

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couly

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@youre_a_sheep: LOL shot his bat. I should have stopped then but i'm invested in it now.

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TaronAroyan

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@youre_a_sheep: That Glen moment was what finished it for me. After that I stopped watching didn't even care about that season final. I loved Glen BTW but that was unacceptable.

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effinjay

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Its lost its zing,the production of the the show has went down alot! And it shows

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cobsohn

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I fall behind and then binge plenty of shows including Walking Dead. During hiatus like now I'm catching up on most things and finishing others I totally forgot about. I caught up on Walking Dead and have to say it's the best it's ever been.

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mattcake

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It went from binge watch in the early seasons to barf watch for me now.

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