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[UPDATE] Super Bowl 50 has now ended. Scroll down to see all the movie trailers and game ads.

The original story is below.

Super Bowl 50 is just a few hours away. The biggest TV event of the year is expected to draw more than 100 million viewers, so it's no small surprise that companies are willing to pay this year's fee of $5 million for 30 seconds to promote their products. We're expecting a bunch of movie trailers and, if last year is any indication, some video game advertisements. In this post, we'll round them up as they debut during the big game.

On the movie side, Disney has confirmed it's running a Jungle Book commercial, and for gaming, a Pokemon ad will air during the third quarter. Keep checking back with GameSpot throughout the evening, as we'll add the movie and video game trailers here as they come online.

In the meantime, you can watch all the Super Bowl 49 video game ads from last year right here.

Super Bowl 50 begins tonight at 3:30 PM PST / 6:30 PM EST on GameSpot parent company network CBS. The Carolina Panthers and Denver Broncos go head to head at Levi's Stadium in Santa Clara, California.

According to simulations from both Madden NFL 16 and Tecmo Bowl (yes, Tecmo Bowl), the Panthers will deny Peyton Manning and the Broncos to win the title.