I’d like to throw some thoughts on the topic… (and yes, I’m somewhat sorry for the wall of text)
What I find more disturbing than the lack of female representation in games is the apparent need of some people to blow this way out of proportion – the best example is the discussion that ensued after the Assassins Creed Unity presentation.
Yes, the wording in the statement that Ubisoft left in regards to no female playable character wasn't very well put and they could have avoided much of the heat if only they would have said things a bit differently. However, the core problem still is there and it keeps being repeated. The core problem is that people get too emotional too quickly and with that speak out or even insult before they know all the facts. So instead of remaining calm and gather some information, they lash out and condemn a person/company/etc… right away.
Especially with Assassins Creed Unity the problem is evident: Besides the footage shown at E3, very little was known about the co-op aspect of Assassins Creed Unity, hence all conclusion could therefore only be on the basis of assumption.
Those of you who have carefully watched the videos will have noticed that missions in Unity carry some parameters such as: “Max. Players: 4”.
I can, just as much as people outraged, speculate that the game is originally intended to be played in a single player type environment and only occasionally the aid of other players can be called upon when starting a new mission. Further it could be argued that in order to keep consistency the character doesn't change gender, skin color, etc… as it would simply disrupt the story-telling aspect. Imagine you’re playing as Arno, revealed to be the protagonist in Unity, and suddenly upon starting a new mission you’re magically transformed into a female assassin – wouldn't that, if true of course, raise voices of various critics? Yes it would – but it’s speculation and therefore no ground to base anything on, neither condemnation nor praise.
One of the important things, if not the most important, in any of those discussion is the economic aspect. Even if video games are a free time activity to the majority of us they are a multi-billion dollar business where success and failure are ever present.
You can take any other sector for comparison and you’ll realize that there are certain imperatives which occur everywhere. The goal is to create a product which is of an expected quality standard whilst keeping the cost on a level to still make the appropriate profit. Why do I say ‘expected quality’ rather than ‘high quality’ because quality is directly and proportionally linked to the cost; the higher the quality, the higher the cost and the higher the cost, the lower the possible profit.
With that in mind we can safely say that, in this case, Ubisoft has one goal and that is to create a product of good quality (in the eyes of the customer) that will sell at a reasonable price which will yield a sufficient profit for the company as it will have to pay things like salaries, rent, taxes, etc
The outrage of some fans were mainly sparked after a representative from Ubisoft said that animating female characters would have significantly increased the workload of the design teams. From an economic point of view there is nothing wrong with this statement, however I’ll say that the wording used was rather unfortunate. People use the gender debate as a scapegoat for what I believe to be a concern over the level of ‘quality’ they’re getting. I reckon that subconsciously the customers think that they’ll pay too much for an inferior product when they could have had what they believe to be a superior product.
So, was the decision to not include females in the latest installment a good course of action? The fact is we don’t fully know. Once there is more information and one or the other speculation turns out to be true, or at least close to the truth then and only then do we have sufficient evidence to say if the decision made sense.
I myself lean towards saying that the decision, based on an economic view point, was correct and there was little to no value added in having one or more playable female characters due to the structure of the co-op feature.
That does of course not mean that the same can be said about future Assassins Creed games. I would even argue that it is quite the opposite and having a high diversity will increase the customers perception of product quality which will have, undoubtedly, an added value. Maybe we will see a more holistic approach to the usage of cooperative gameplay in this franchise – I’m thinking something like Resident Evil 5 where Sheva was an integral part of Team Zombie R’ Gone. Maybe we’ll even witness a deeper fusion with more RPG-typical features and before long we’ll create our very own assassins to satisfy the increasing need for individualism of customers in today’s economic.
There is also a theory that a game with a female main character won’t sell as many copies as a male counterpart would. I’m not going to say it’s correct or incorrect, what I’m going to say is that we can’t apply this as a rule since it’s more complex than just that. I’d argue that the environment a game is placed in has a very big impact on what protagonist is expected. A female archaeologist seems to be working fine whereas it could be speculated that an all-female Gears of War-Team wouldn't have performed as good as an all-male team (in terms of sold copies). Direct comparisons almost never work – I could look how Heavenly Sword did against God of War 2, two similar games that were released around the same time and go on to state that Kratos did a lot better than Nariko – then again, he did have the lead with a previous title and probably an already established fan base.
What needs to be noticed as well is this, taking Assassins Creed again as an example: The sudden gender problem seemed to have been no issue for mono-protagonist games in the same franchise; Neither Altair, nor Ezio, Connor, Haytham or Edward came under the same scrutiny as Arno. So did we just uncover the critical mass for women ratio in poly-protagonist games or is the lack of their representation the famed last straw. I doubt either of these to be the case – after some 2000 years of worshiping patriarchal ‘Skygod’ religions with their evident loathing of women, it’s unlikely that a video game would give cause to believe that.
It boils down to individualism and the wish of players to identify themselves with the characters they play. Does it come as a surprise? Maybe it does, but it really shouldn't – after all, over 40% of gamers are female these days.
It could very well be that thinking Unity has multiple protagonists is a delusion and we merely complain about the lack of being able to create our own avatar.
Just as one could complain that a character in a book has dark hair where the reader wanted that person to have fair hair, etc…
What I take from all this is that it’s not so much a problem about the female representation but the lack of individualism. MMOGs and RPGs can perfectly cater to this need, however in other genres this is not so easy as the story telling part (cut-scenes, character background story, etc…) in a 6 hour game are more important for the quality – and so is having a protagonist that can not only carry a franchise but enable growth. Could you imagine anyone else than Lara Croft as the main protagonist in a Tomb Raider game? I can’t and that’s not because I've had a childhood crush on Miss Croft but because I associate her to the Tomb Raider brand. Same goes for Duke Nukem and many more…
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