On the Failure of MMOs

An article on why I believe MMOs have been consistently failing:

http://www.snackiecakes.com/on-the-failure-of-mmos/

What do you think? Can an MMO really shine and be enjoyable at length without a good community, without friends with whom to play?

I loved MMOS, But I didn't like the 2g Updates, Large bill every month, and a lack of online friends. If they ever come up with a way to released an MMO for the xbox, I would be pleased.