I play both, a character is a character, guy or girl. I think most people perception is off when they play games and see the character as a representation of themselves within the world rather than a character within the world. Just as if it was a character in a movie, I do not see it as a representation of myself but an icon within the world that I simply guide around the world.
It also have to do with creativity and having an open mind. Some people can't get past the idea of what a hero should be like so they enjoy the generic looking hero that was always presented to them. That is one of the reason you see so much good guys getting the ladies, rude psychopath killers devoid of any common sense or hot chicks who kick butts and display massive cleavage running around. They are simply the first thing that come to their minds. You could ask the same question about playing anything else than a human, why do you play as an orc or a dwarf for example?
One of my friend used to ask the same question when we were in our teens, he used to play as a guy and as I said, perceived it as an avatar of himself. Me on the other hand, I was playing a wide range of characters but I always been the creative type. Then we grew up, he started getting interested in cinema, started writing, developed his creativity and opened himself to new ideas. Just to say, he now play a wide range of characters and in some occasions even encouraged others to pick the unusual character or create a lady rather than a guy.
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