I think some game are difficult to create demos out of, while other times it seems the dev expects hype alone to secure sales. Either way, most people who claim the demo is great look forward to buying the game so it makes more sense to me for everyone to create demos..
personally I think all games should release a demo.. the complete first level.. and demos for titles like space invaders extreme and galaxian should be longer.. instead of these three minute blunders.
I don't trust demos. I've played several demos for that I didn't like. However, when I tried the actual game, I enjoyed the game. For me, demos don't give a good impression of the game anyway, so it doesn't really bother me. Honestly, I listen to word-of-mouth a lot, especially here on the forums.
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