Both gen 9 consoles have not received permanent price cuts since launch. Due to that lack of price attrition, both consoles are not selling even close to the install base of their gen 8 predecessors. Games are now more complex than ever with budgets approaching half a billion dollars (which is why Naughty Dog would rather spend $100 million on Last of Us season 3 instead of $500 million on Last of Us Part 3). So they cannot get the same ROI on these extremely expensive games until the install base/addressable market drastically expand.
So why aren't the third publishers and developers tearing Sony and Microsoft a new one? Why should they invest half a billion developing a game when the PS5 install base is barely 80 million units and selling "only" five million units on PS5 is now viewed as a flop due to the gargantuan budget?
This won't improve until both machines are at most $400 which will goose sales but neither Sony or Microsoft are willing to cut.
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