[QUOTE="armouredpriest"]
It is simple economics, but not quite that simple. There are a number of other markets that have re-sales in them. To the best of my knowledge, GM doesn't get any money when I go to an independentused car dealer and purchase a used Volt (or whatever). Neither Random House nor Martingets a cent if I decide to buy a used copy of the latest Game of Thrones book from Half Price Books. It's a fact of business that re-sales need to be taken account of.
Also, the fact is, not everyone buys games right away upon release, and later down the line after a game is dropped in price (or even becomes a "Greatest Hits" title) those money totals become much smaller, or even non-existent (When a game becomes a "greatest hit,"typically there's a deal between the publisher and the console manufacturer where a lump sum is paid, and publishing rights are abdicated to the console manufacturer. The developer may or may not see a chunk of that lum sum depending on the original contract for the game. Any subsequent sales, only the console manufacturer makes any money of that version of said game). Your point for a lost sale doesn't necessarily hold true. That second sale could happen later at a reduced price which really isn't helping either. There's also the fact that not everybody can afford to buy all of their games new. That used sale in this case isn't a lost sale, if the sale of the new game wasn't going to happen due to the game being too expensive for the buyer to afford (or justify. I've personally bought many games over the years that I wasn't willing to pay 50-60 USD for, but 20-30 was acceptable.) Then, there is the variation on the piracy argument (a pirated game = a lost sale). Similar to the piracy argument, no, a used game sale does not automatically equal a lost new game sale. Like I have said already, sometimes the buyer can't afford or justify the purchase at its original price. For people who have tight gaming budgets, a couple dollars may make the difference between getting a game and not. Sometimes there's a limited number of copies printed of a given game, and used is your only option if you didn't get it right away. So yes, the publishers do take a hit, but it's not going to be a 1 to 1 hit for every used game sold, cutting off used game sales can cause damage to free market business models
I'm not necessarily against areasonable amount going to the devs for used games, but realistically even if this thing goes through, the money won't go to the devs in most cases. It will line the pockets of the Publishers and Microsoft who in most cases did next to nothing to cause the game to happen. In a perfect world, the makers of the products would continue to garner a fair profit for their efforts, but unfortunately that doesn't happen…so you do what to can to keep the scales as balanced as possible (This goes without saying, but if you're in the industry always do your research and hire a good lawyer…its always worth the money). Also, there's the fact that there was nothing stopping the publishers or the console manufacturers from handling their own used game sales. They chose not to(understandably so, it's not economically feasible to do so unless you do it industry wide). Ignoring Game Stop for a moment, Amazon and eBay make some decent bank on Used Game sales as well (frankly, I generally would rather deal with Amazon or an independent local used game store, but sometimes GameStop is the most convenient choice). Used game sales are a business model unto themselves, one that is too resource intensive for any of the publishers or manufacturers to deal with. There's also digital downloads, which have a lot of advantages for the game makers (including virtually no used market), but the average consumer tends to prefer physical media. So basically, I'd be OK with a reasonable fee to "activate" a used game so long as that money went mainly to the developer, but I don't see that happening if this gets instituted.
As a final point, I do actually work in the industry. Because of this, I find myself torn between the prevention of used game sales through digital downloads (though to be fair, we make smaller games and don't charge 60 USD, we charge between 5 and 15) and my personal preference for physical media. Sales attrition is something that just needs to be taken account of, it's going to happen, so you mitigate it as much as possible in your business plan. Regardless of your thoughts on this it should be telling that a sizable percentage of people would likely pass over a console that outright blocked used games (though something like EA's online pass would probably work, so long as the used game sellers took that into account for their pricing).
Two side notes:
I personally believe that it's not Microsoft necessarily pushing this but rather the big publishers (EA, Activision, Ubisoft). Microsoft knows that people would be POed about losing used games, and MS also gets revenue from multiple sources such as Xbox Live subscriptions and licensure for the various services on the machine such as NetFlix. These other sources are less effected by the presence of used games, not to mention all of the fees and profits from XBLA games and services. (Just my personal 2 cents on why this is being floated and who's actually pushing for it).
Secondly, I would not be surprised if Game Stop threatened to not carry the next Xbox if an out-right blocking of used games happened (or if the fee to re-activate used games was ridiculous). Heavy handed? Yes, but as your chart points out, that is a lot of lost profit for Game Stop. I imagine they'd try to protect that to some extent, and Game Stop handles a large enough percentage that that would be a credible counter-threat in the face of anything EA or Activision can bring to the table.
WhiteKnight77
See the above pic to see where the money goes. 60% goes to the publisher though 30% of it goes to the devs and for advertising and the like. Now, as far as the used cars go, once a car is driven off the lot, and has been used for a while, it no longer has the value and is no longer the same as it was as they wear out. That is why used cars are cheaper. There is also the fact that there is no warranty from the manufacturer (and most are sold as is, meaning no warranty even then). The difference with video games is that nothing has worn out or broken down, a used game is the same as a used game.
While there are some places that sell used books, there are no places that sells used books right next to the same book new. eBay shouldn't figure into the equation as it is usually individuals selling items and not a retailer. Amazon, I haven't figured out how to sort through them as far as used games, nor has the CEO I speak with on a weekly basis. But GameStop has made used game sales a major part of their business plan and makes almost a 50% profit margin on said sales.
GameStop sells used games right next to the new game they are selling and more often than not, urge customers to buy, even at a $5 difference, so the money goes into their pockets and not the publishers or developers. As stated in a different thread (or maybe this one), if a publisher isn't making money, they will have to cut staff, as in the ones who are actually creating the games. Gamers bltch about how long it takes for games to be made as it is, smaller development teams means longer development time. Figure it out.
Games don't wear out...they do become obsolete tech, though. As far as the consumer is concerned, the end result is the same: price depreciation. Last year's "model" is going to be (and should be) cheaper in both cases. There'd be no reason to improve and innovate otherwise.
Last time I checked, Half Price Books sold new books as well as used. Barnes and Nobles does as well (at least the two near me, do). Otherwise, chain stores tend not to deal with both new and used, though there are exceptions. Usually small regional chains, or single independant stores. For example: near by, we have Exclusive Company. Its 5 or 6 stores in the region and they mainly deal in CD and DVD sales. Primarily new, but they have a decent sized used section for CDs and DVDs (plus they'll also take in used video games as well.)
As I already mentioned, I'm not opposed to the developers getting a cut of used sales. A couple things though: frankly, the publishers are overstating how much they are being hurt by used sales. Again a used sale does not automatically equal a lost new sale. While Game Stop is somewhat unique in the amount of dominence it has in both the new and used markets (most of the time the business that deal with new, and the businesses that deal with used are seperate entities, I'll grant you), most non-perishible consumer goods have to account for and deal with a co-existing re-sale market.
Also, what will actually happen:
If (an "If" that I actually doubt will happen, but stated none the less) the next Xbox completely blocks out used games, there will be a gamer backlash, and it will cost Microsoft and related companies profits (more profits then if they had just left well enough alone). Gamers have demonstrated lately (the 3DS first year, and unusually quick price drop by Nintendo being the most recent example) that they are getting tired of being jerked around. We want games, and we want hardware...both at a fair price. I think if a full block happens, the next Xbox will loose a lot of sales and money. You'll get basically the same effect if they charge to unlock used games with a stupidly expensive charge (say 20+ USD).
Now if a reasonable fee (say 5-10 USD) is levied to reactivate a used game, gamers will grumble, but they will pay it. Game Stop may or may not work with this. If they play nice, things basically won't change for the consumer (Game stop will mearly make a little less gratuitous profit, and that money is shifted). If GS doesn't, thenthey'll fade quickly, but something else will rise to take their place. The issue is that realistically, the devs (the ones who should be getting the majority of the extra money) will see next to nothing of those fees. It will be collected by Microsoft and the major publishers to line their pockets. If a given company feels inclined to cut their development staff first, thereby making it harder to develop their product (before say, more extraneous staff...a lot of larger companies have a stupid amount of middle management on their projects which can actually slow down the process because of all the hoop that need to be jumped through to meet milestones) I feel bad for the developer that has to deal with that, but the publisher is going to reap what it sows. That's why I'm against locking out used games, because the people who should benefit from the used game profits usually won't even if a fee structure is implemented.
As for development time and gamers? Gamers are going to gripe regardless. At the end of the day most gamers want the game to be done right, and would probably prefer the developer take the time it needs to make that happen. Sometimes it isn't even a money concern that causes teams to become smaller, people change jobs.
Make no mistake, I'm not defending Game Stop's practices (I agree the charge too much for their used games...at least the ones that cost 30+ USD, less then that it doesn't matter as much). I generally buy my used games from Amazon. Used games I buy from Game Stop are generally older where the price benefit of Amazon is mostly lost due to shipping costs. Game Stop does provide a service, though, and in and of itself I have no problem with that service.
What the publishers and developers should be doing, instead of punishing people who wish to buy used, perhaps it would be more prudent to simply benefit those who wish to buy new. Maybe some free and/or exclusive DLC. How about a preorder code for a discount for the sequel (or the next game by said developer). Its a lot easier to manage your development/marketing budget if you know you already have some sales waiting for you. Maybe an exclusive with preorders (I'm a sucker for game soundtracks personally ;P ). Oh wait...there are companies that are already doing this, and to good effect. I see companies like Atlus, XSeed, and NISAmerica do this stuff all the time. They're plenty successful (if not so massive as the EAs and Activisions of the world, but hey don't really see a problem with that).
Hey I feel it would be awesome if the developers got their fair share (the percentages the publishers and developers on your chart get should be flipped around IMO), but I don't see that happening. I do what I can when I can to help developers I like (not that I'm being completley altruistic here...at the end of the day, all I want are good games). If I don't know about a game (or if its out of print), I'll buy it used. If I like said game then I'll try to purchase new the next time, because I realize that business make a product and to make more products they need the previous product to sell. However, I (and a fair number of other people) can't buy every game new without at leat flirting with dealing with used games, either by trading in or purchasing used at some point.
Log in to comment