Let me explain. This last sunday i went to a wedding and met my cousin who has a Wii console. We had a chat anbout whatever then he mentioned the Wii. He said, "I want to get a PS3, the wii is too kiddy". I wasn't shocked, i just asked him, have you heard of Madworld? He said no. I then asked him about a bigger title. Have you heard of Overkill. He said no. I was shocked. Take note he also bought brawl and other "hardcore games".
While the USA got a bad ass advert/commercial for 30 secs, in the UK the ad's sucked. No really, if you compare them, the UK ones suck. Plus, i doubt the wii owners in UK hardly know about it.
MAdworld debuted 35th in uk. In comparison, i believe it debuted 8th in Australlia, and sold 50k+ in USA at launch which is dam good if you ask me.
There you go guys, madworld tanked in UK b/c the marketing team really had no idea about marketing ie, when to market, length, making it look good etc.
Log in to comment