Shooters. They are on every current gen system and have exploded in popularity over the years. I should be careful when I say this, but when I say shooter, I mean an honestly well thought out shooter that works well on the Wii hardware and integrates well with the obvious control set up, features online compatibility, and a plot that doesn't feature world war of any type. Xbox has Halo, PS3 has a few titles, PC has everything, Nintendo has... dumbed down ports that don't really mean anything.
Nintendo I know you're aiming for a smaller crowd with the Wii and that's fine, but you have to realize that all those kids are growing up and there's just something about picking up a gun and killing an enemy. You did it with Rare and Perfect Dark and 007, I have faith that you can do it again.
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