Nintendo thinks the market is saturated enough to release their first game for girls, Pikmin
For a quick refresher course they also did this on the DS with Super Princess Peach. It sold modestly well (for first party) moving 1 and a quarter million units in under 4 years. Now Nintendo is going that route with the Wii. They have their first girl game set for launch hoping to grab onto a large demographic on the Wii, girls who play games.
On the Wii they might be a little more cautious because instead of Pikmin 3 we're seeing a rehash of Pikmin 1 with new controls. Nintendo is not risking as much this time around spending little money for this test.
This could be due to a few factors....
The idea that a game is for girls might push away some users who aren't willing to deal with the stigma of buying "a game for girls"
Games aimed at girls usually are toned down. Princess Peach did not offer the same complexity and challenge that Super Mario games offer. Will gamers not want to have a watered down experience and instead pick up Overlord on the Wii which is Pikmin aimed at a more experienced audience?
Nintendo has tried to appeal to girls on the Wii for a while now. Animal Crossing ads showed girls who lay out in the beach house without a care in the world except taking care of the daily workings in their town. Animal Crossing wasn't developed for girls but it was still pushed on them. So far as to have two girls seemingly talk on the phone before you knew it was Wii Speak.
Pikmin on the other hand is a Nintendo franchise that's been built for girls since the reaction to the first in the series. As we see in this quote...
Since a number of female users were also enjoying playing with the original Pikmin, it is well suited to the expanded gaming audience on Wii
We now know that Nintendo is going to try to attract girls with Pikmin. There's talk of new games for both of their platforms hoping to entice more girls to buy games. They are being designed to attact that demographic.
I was watching Good Morning Japan and they were talking about Pikmin. He said that Pikmin ties into the female instinct to nurture and care for things. The girls may have a natural instinct for taking care of the Pikmin in the game. He said that this "motherly instinct" may be what connects the title with girls.
He also said that in Japan most of the plushies and other Pikmin related material has been purchased either by the girls themselves or for a girl.
What do you think? Will the stigma of a "game for girls" stop the overall audience from buying Pikmin just like how the overall public doesn't buy Imagine Figure Skater?
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