I usually read major reviews (Gamespot, IGN, etc). Then I look at a few of the player reviews but specifically the lower end (without being rediculous) then at the higher end. I look at the lower end because it usually contains opinions of people that had their expectations crushed. Thus I get a good feel of what 'people thought the game was, but it was not'. The high end you will find the opposite (and fan boys), but sorting through them gives me a good idea of what the game is fun for. The goal of the high end / low end, is to make sure your expectations are right before you buy (a lot of enjoyment comes from your own expectation of the game / event).
I'll wrap it up by reading reviews in the middle in hopes of finding someone that takes good care of reviewing the games. If they like the same genre or games I'll usually check in on them once in a while to see if they have played anything that might appeal to me that I overlooked.
In short, I spend more time looking at player reviews (because there are more out there). It not only helps set my expectations but gives me a good feel of what the community around me really cares about.
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