Unnecessary really. I mean, assuming the angle they are taking is that kids won't know the films exists (except they will because they have internet access) and so won't be tempted by the evils within it...
What crap, firstly, the effect on children (more specifically, the teenage audiences that want to see R-rated content with no rhyme or reason and are more likely too, because what sort of parent shows an R-rated film to a 4 year old) is next to none. Proof? I was shown films with violent content at a relatively young age, and I have not had any mental issues as a result, I am not a disturbed sadomasochistic sex maniac who shoots heroin instead of eating breakfast and steals cars to pay for my habit. Because I live in the real world.
Secondly, the potential drop in money being earned by the film industry as a result is vast, people say copyright infringement and illegal downloading cause problems and make the industry lose money everyday, well, while they may save on advertising revenue, it is also entirely possible that they may lose audiences of adults who should freely be allowed to make choices on what they see. And I can guarantee there are adults who base their rental or purchase choices on what the packaging of a film has to offer.
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