Burger King dumps its King mascot

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topsemag55

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#1 topsemag55
Member since 2007 • 19063 Posts
PORTLAND, Ore. - The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people's windows and popping up next to them in bed. Burger King had hoped that a recent revamp of the King would be a hit with its target audience, men in their early 20s. The switch also comes as fast-food chains are under pressure to nix their cartoonish mascots, in light of U.S. childhood-obesity statistics. Story here. How did you view the ads, creepy or funny?
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tryagainlater

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#2 tryagainlater
Member since 2005 • 7446 Posts

Thank God. That thing always creeped me out.

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Pirate700

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#3 Pirate700
Member since 2008 • 46465 Posts

Not a surprise. McDonalds started the trend of making fast food more adult/classy. Supposedly BK is trying to go the sam way.

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XilePrincess

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#4 XilePrincess
Member since 2008 • 13130 Posts
If I were a man in my early 20s, I would love a commercial that threatened that a man with an "oversized plastic head and creepy smile" would pop up in bed next to me. I personally miss the BK kids. Bring them back, with their rocket powered wheelchairs and cool hats and diverse ethnic grouping of friends.
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PatchMaster

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#5 PatchMaster
Member since 2003 • 6013 Posts

Well, I'm a man in my 20's and I thought that thing was annoying as all hell.

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CreasianDevaili

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#6 CreasianDevaili
Member since 2005 • 4429 Posts
If I were a man in my early 20s, I would love a commercial that threatened that a man with an "oversized plastic head and creepy smile" would pop up in bed next to me. I personally miss the BK kids. Bring them back, with their rocket powered wheelchairs and cool hats and diverse ethnic grouping of friends.XilePrincess
Almost sounds like Captain Planet. But no.. I remember those kids. One was like a goofy version of the nerdy nintendo power kid. ...I think.
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raven_squad

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#7 raven_squad
Member since 2007 • 78438 Posts
He was a pretty terrible mascot. I'm not sure what part of having that king pop up in my house and scare the s*** out of me would make me want a burger.
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NeverGTS

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#8 NeverGTS
Member since 2011 • 55 Posts
I am a fan of this, I am glad they are going in the right direction. We need to fight childhood obesity.
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LaytonsCat

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#9 LaytonsCat
Member since 2010 • 3652 Posts

I never liked him

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Gamingclone

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#10 Gamingclone
Member since 2009 • 5224 Posts

I loved those ads! My 12th grade English teacher looked just like him! Except... no big head :P

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M4Ntan

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#11 M4Ntan
Member since 2009 • 1438 Posts

Not a surprise. McDonalds started the trend of making fast food more adult/classy. Supposedly BK is trying to go the sam way.

Pirate700

is that a joke? when I go to mcdonalds I see a giant playground with kids running around screaming "HURRRRRRRR" and there is a clown on a bench you can sit next to. More adult? WRONG!

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Allicrombie

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#12 Allicrombie
Member since 2005 • 26223 Posts
Oh geez. Posting what came to mind immediately would probably get me banned.
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SaudiFury

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#13 SaudiFury
Member since 2007 • 8709 Posts

Not a surprise. McDonalds started the trend of making fast food more adult/classy. Supposedly BK is trying to go the sam way.

Pirate700
isn't it.... a bit too late for that? I mean McDonald's has been doing the 'classy' thing for like a couple of years now.
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DaJuicyMan

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#14 DaJuicyMan
Member since 2010 • 3557 Posts

...And the children of America slept a little easier...

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Mega-Mustaine

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#15 Mega-Mustaine
Member since 2010 • 2130 Posts

I actually cried when I saw that. I'm serious.

Why would they do that? :cry: ;-; QQ D':

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James161324

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#16 James161324
Member since 2009 • 8315 Posts

Not a surprise. McDonalds started the trend of making fast food more adult/classy. Supposedly BK is trying to go the sam way.

Pirate700

Mcdonalds is not classy, or even close to classy food or well anything.

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deactivated-5b31d3729c1fa

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#17 deactivated-5b31d3729c1fa
Member since 2007 • 11536 Posts

he was probably rhe worst mascot of all time :P

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THE_DRUGGIE

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#18 THE_DRUGGIE
Member since 2006 • 25110 Posts

...And the children of America slept a little easier...

DaJuicyMan

Did someone say sleep?

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Mega-Mustaine

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#19 Mega-Mustaine
Member since 2010 • 2130 Posts

he was probably rhe worst mascot of all time :P

munchlax99

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DaJuicyMan

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#20 DaJuicyMan
Member since 2010 • 3557 Posts

[QUOTE="DaJuicyMan"]

...And the children of America slept a little easier...

THE_DRUGGIE

Did someone say sleep?

Not gonna lie. This thug is scared...
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ff7fan2

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#21 ff7fan2
Member since 2006 • 31413 Posts
Good riddance. Now I can wear sweatpants while watching tv again without having to worry about any awkward moments.
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Mega-Mustaine

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#22 Mega-Mustaine
Member since 2010 • 2130 Posts

What's with all the King hate? D': He's definitely better than that clown.

I mean, honestly...

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deactivated-5f9e3c6a83e51

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#23 deactivated-5f9e3c6a83e51
Member since 2004 • 57548 Posts

That's a sign of the coming apocalypse.

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lensflare15

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#24 lensflare15
Member since 2010 • 6652 Posts

I liked the King... Commercials were always interesting.

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OrkHammer007

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#25 OrkHammer007
Member since 2006 • 4753 Posts

I always thought he looked like the Activision CEO:

kotex

BK

That makes him automatically evil. :P

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Bane_09

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#26 Bane_09
Member since 2010 • 3394 Posts

As a male in my early 20's, I am saddened that the King will be gone :cry:

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THE_DRUGGIE

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#27 THE_DRUGGIE
Member since 2006 • 25110 Posts

[QUOTE="THE_DRUGGIE"]

[QUOTE="DaJuicyMan"]

...And the children of America slept a little easier...

DaJuicyMan

Did someone say sleep?

Not gonna lie. This thug is scared...

What's there to be scared of?

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raven_squad

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#28 raven_squad
Member since 2007 • 78438 Posts
What's with all the King hate? D': He's definitely better than that clown.Mega-Mustaine
Oh, I would be even happier if this thread were about him, instead. Fortunately I haven't seen him in quite a while. :P
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Mega-Mustaine

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#29 Mega-Mustaine
Member since 2010 • 2130 Posts

[QUOTE="Mega-Mustaine"]What's with all the King hate? D': He's definitely better than that clown.raven_squad
Oh, I would be even happier if this thread were about him, instead. Fortunately I haven't seen him in quite a while. :P

Forutnately? D:

This thread is making me want to play the Sneak King game. :lol:

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Hakarie

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#30 Hakarie
Member since 2011 • 352 Posts

You will be missed my leash.

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topsemag55

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#31 topsemag55
Member since 2007 • 19063 Posts
You will be missed my leash.Hakarie
I never saw the King wearing a leash - that sounds a bit too kinky even for BK.:P:lol:
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Darksonic666

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#32 Darksonic666
Member since 2009 • 3482 Posts

Thank god me and my mom always thought he was creepy and why doesn't Mcdonalds get rid of the clown while they are at it I mean hes creeper then the king.

I wonder what will be burger kings there new mascot ?

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worlock77

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#33 worlock77
Member since 2009 • 22552 Posts

I've always thought he was pretty cool.

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harashawn

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#34 harashawn
Member since 2008 • 27620 Posts


I guess they won't need this anymore.

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Vyse_Legends

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#35 Vyse_Legends
Member since 2007 • 9387 Posts

I'm gonna miss having my soul stared into now.:(

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judog1

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#36 judog1
Member since 2005 • 24657 Posts
After playing Sneak King, I'm glad.
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Mega-Mustaine

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#37 Mega-Mustaine
Member since 2010 • 2130 Posts

After playing Sneak King, I'm glad.judog1

D':

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majinstrings

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#38 majinstrings
Member since 2004 • 3109 Posts

Awww...I loved the King...he was so creepy and his expression never changed...that's what madeit so funny...

Oh well...not a big deal...

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Sandulf29

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#39 Sandulf29
Member since 2010 • 14330 Posts
So apparently they too thought that their Burger ain't no king. Good move, honesty is appreciated by customers
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Verge_6

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#40 Verge_6
Member since 2007 • 20282 Posts

Hoo boy, I bet they start trying to portray themselves as being "classy" like the Micky D's has recently :?

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MrGeezer

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#41 MrGeezer
Member since 2002 • 59765 Posts

I've always thought he was pretty cool.

worlock77

Problem is, the good King commercials are now YEARS old. And the whole reason why he was so popular is BECAUSE he was so creepy. But see, it was an unexpected kind of creepy, as in, "Holy ****, I can't believe anyone thought that that creepy-ass guy would be a good mascot to promote their product."

So it was creepy. And it didn't really seem to make much sense. Which made The King funny. And that made the King extremely popular.

Here's the problem. That was a LONG time ago. And by now, the shock value has worn off. He's not funnyt anymore, he's not creepy anymore, he's just a boring mascot who's been around for too long. It's sort of like how Marilyn Manson was edgy and shocking and maybe even "cool" at one point. But after too much time as a mainstream celebrity, eventually people just got bored with him.

The King is sort of the same way. Yes, he absolutely WAS cool. But he's been around so long that he no longer has the impact that he once had. He WAS cool, but he's not cool now. So...I honestly think that it's a good idea to just let him die with whatever dignity he still has. Burger King can come up with a new mascot who is edgy and creepy, but The King is finished. He was a magnificent mascot for a while, but the world has moved on and The King has failed to stay relevant. Sad as it may be, it's time to let him go.

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hensothor

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#42 hensothor
Member since 2011 • 522 Posts

[QUOTE="Pirate700"]

Not a surprise. McDonalds started the trend of making fast food more adult/classy. Supposedly BK is trying to go the sam way.

James161324

Mcdonalds is not classy, or even close to classy food or well anything.

Whoosh. The McD haters are so eager to hate they are missing the point!
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isaackuhlman

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#43 isaackuhlman
Member since 2011 • 128 Posts

I am still confused as to why fast food companies need mascots. It's not like eating there makes you part of the team. And you rarely see any kind of merchandise come from them. Just seemed like a waste of time.

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Verge_6

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#44 Verge_6
Member since 2007 • 20282 Posts

I am still confused as to why fast food companies need mascots. It's not like eating there makes you part of the team. And you rarely see any kind of merchandise come from them. Just seemed like a waste of time.

isaackuhlman
Food mascots are a relic from a bygone era, really. I think there was an article in this in TIME, but apparently they just don't have that much impact anymore, and began to see their usefulness die out by the time the 2000s rolled around. I don't know why or how, but that's just how it is.
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Tylendal

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#45 Tylendal
Member since 2006 • 14681 Posts
Aww, The King was so great. He was so creepy, that was the best part.
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CRS98

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#46 CRS98
Member since 2004 • 9036 Posts

Now what? Are they going to retire Jack now?

I can't see jack!

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Shottayouth13-

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#47 Shottayouth13-
Member since 2009 • 7018 Posts

[QUOTE="worlock77"]

I've always thought he was pretty cool.

MrGeezer

Problem is, the good King commercials are now YEARS old. And the whole reason why he was so popular is BECAUSE he was so creepy. But see, it was an unexpected kind of creepy, as in, "Holy ****, I can't believe anyone thought that that creepy-ass guy would be a good mascot to promote their product."

So it was creepy. And it didn't really seem to make much sense. Which made The King funny. And that made the King extremely popular.

Here's the problem. That was a LONG time ago. And by now, the shock value has worn off. He's not funnyt anymore, he's not creepy anymore, he's just a boring mascot who's been around for too long. It's sort of like how Marilyn Manson was edgy and shocking and maybe even "cool" at one point. But after too much time as a mainstream celebrity, eventually people just got bored with him.

The King is sort of the same way. Yes, he absolutely WAS cool. But he's been around so long that he no longer has the impact that he once had. He WAS cool, but he's not cool now. So...I honestly think that it's a good idea to just let him die with whatever dignity he still has. Burger King can come up with a new mascot who is edgy and creepy, but The King is finished. He was a magnificent mascot for a while, but the world has moved on and The King has failed to stay relevant. Sad as it may be, it's time to let him go.

Po' out some liquor.

liq

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resevl4rlz

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#48 resevl4rlz
Member since 2005 • 3848 Posts

hes creepy

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shinian

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#49 shinian
Member since 2005 • 6871 Posts
Good riddiance. It creeped me out.
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#50 Communist_Soul
Member since 2009 • 3080 Posts

Wow, this a great opportunity to get start a fast food business where children are the target audience, all the major players are moving out.