McDonalds new French TV ad aimed at same sex partners

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scorch-62

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#51 scorch-62
Member since 2006 • 29763 Posts
That didn't really scream "we support homosexuality"...how is one supposed to know the kid's a homosexual by a shy smile to his father and the words "Come As You Are"...Xx_Hopeless_xX
I agree that the message didn't come across particularly strong. If I didn't watch the commercial with the pre-knowledge that the guy is gay , the only hint (I thought, at least) was the fact that he smiled when his father said something along the lines of "your class is all boys."
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surrealnumber5

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#52 surrealnumber5
Member since 2008 • 23044 Posts
Well....it is France...And France do love their meat in between two hot, tight buns...:PMgamerBD
well there goes my joke, why do i always get to these things late
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surrealnumber5

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#53 surrealnumber5
Member since 2008 • 23044 Posts
[QUOTE="wired4stuff"]i had mcdonalds for dinnerGrandJury
You trying to tell us something son?

the milkshake was salty?
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wstfld

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#54 wstfld
Member since 2008 • 6375 Posts
I can finally wear my short shorts and roller skates to McD's now. This is great news.
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Eleckidding

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#55 Eleckidding
Member since 2010 • 262 Posts

Didn't really eat there before and now there is more reason I never will again...

CHOASXIII
So you're a homophobe?
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Pirate700

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#56 Pirate700
Member since 2008 • 46465 Posts

That ad didn't even have anything to do with McDonalds. :?

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scorch-62

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#57 scorch-62
Member since 2006 • 29763 Posts
That ad didn't even have anything to do with McDonalds. :?Pirate700
Other than the fact that it was a McDonald's commerical, complete with the McDonald's logo and everything?
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Pirate700

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#58 Pirate700
Member since 2008 • 46465 Posts

[QUOTE="Pirate700"]That ad didn't even have anything to do with McDonalds. :?scorch-62
Other than the fact that it was a McDonald's commerical, complete with the McDonald's logo and everything?

They were sitting in a McDonalds. That's it. Normally a McDonalds ad is about individual food. Not about being gay and talking to your dad in McDonalds.

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CHOASXIII

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#59 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="CHOASXIII"]

Didn't really eat there before and now there is more reason I never will again...

Eleckidding

So you're a homophobe?

I'm not afraid of them, I just don't support things to do with them.

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194197844077667059316682358889

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#60 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="scorch-62"][QUOTE="Pirate700"]That ad didn't even have anything to do with McDonalds. :?Pirate700

Other than the fact that it was a McDonald's commerical, complete with the McDonald's logo and everything?

They were sitting in a McDonalds. That's it. Normally a McDonalds ad is about individual food. Not about being gay and talking to your dad in McDonalds.

McDonald's hasn't focused on food-specific ads for years. They've focused on "fun" and "lifestyle" for easily a decade.
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194197844077667059316682358889

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#61 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="Eleckidding"][QUOTE="CHOASXIII"]

Didn't really eat there before and now there is more reason I never will again...

CHOASXIII

So you're a homophobe?

I'm not afraid of them, I just don't support things to do with them.

And we're off!
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scorch-62

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#62 scorch-62
Member since 2006 • 29763 Posts
[QUOTE="scorch-62"][QUOTE="Pirate700"]That ad didn't even have anything to do with McDonalds. :?Pirate700
Other than the fact that it was a McDonald's commerical, complete with the McDonald's logo and everything?

They were sitting in a McDonalds. That's it. Normally a McDonalds ad is about individual food. Not about being gay and talking to your dad in McDonalds.

So then it does have something to do with McDonald's? Also, welcome to the world. American advertising is far different than international advertising.
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Eleckidding

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#63 Eleckidding
Member since 2010 • 262 Posts

[QUOTE="Eleckidding"][QUOTE="CHOASXIII"]

Didn't really eat there before and now there is more reason I never will again...

CHOASXIII

So you're a homophobe?

I'm not afraid of them, I just don't support things to do with them.

Homophobia is a range of negative attitudes and feelings towards homosexuality and people identified or perceived as being homosexual. Definitions[1][2][3] refer variably to antipathy, contempt, prejudice, aversion, and irrational fear. Homophobia is observable in critical and hostile behavior such as discrimination[1][2] and violence on the basis of a non-heterosexual orientation. In a 1998 address, author, activist, and civil rights leader Coretta Scott King stated that "Homophobia is like racism and anti-Semitism and other forms of bigotry in that it seeks to dehumanize a large group of people, to deny their humanity, their dignity and personhood."[4] Yes, you're a homophobe.
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CHOASXIII

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#64 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="CHOASXIII"]

[QUOTE="Eleckidding"] So you're a homophobe?Eleckidding

I'm not afraid of them, I just don't support things to do with them.

Homophobia is a range of negative attitudes and feelings towards homosexuality and people identified or perceived as being homosexual. Definitions[1][2][3] refer variably to antipathy, contempt, prejudice, aversion, and irrational fear. Homophobia is observable in critical and hostile behavior such as discrimination[1][2] and violence on the basis of a non-heterosexual orientation. In a 1998 address, author, activist, and civil rights leader Coretta Scott King stated that "Homophobia is like racism and anti-Semitism and other forms of bigotry in that it seeks to dehumanize a large group of people, to deny their humanity, their dignity and personhood."[4] Yes, you're a homophobe.

Alrighty then, not gonna change my opinion though :P

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Avistann

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#65 Avistann
Member since 2008 • 7102 Posts
Lol. Thanks McDonalds for informing that gay people are indeed allowed to be served at your establishment. Pointless commercial but at least it supports a good message.
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Pirate700

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#66 Pirate700
Member since 2008 • 46465 Posts

[QUOTE="Pirate700"][QUOTE="scorch-62"] Other than the fact that it was a McDonald's commerical, complete with the McDonald's logo and everything?scorch-62
They were sitting in a McDonalds. That's it. Normally a McDonalds ad is about individual food. Not about being gay and talking to your dad in McDonalds.

So then it does have something to do with McDonald's? Also, welcome to the world. American advertising is far different than international advertising.

My point is, I don't get how this is supposed to help increase their sales? They didn't advertise the food, or even why you should eat at the restaurant. If it wasn't for the red box of fries and the logo at the very end, you wouldn't even be able to tell they were at a McDonalds. And do gays not feel welcome there or something? I just don't get how this would increase their sales in any way. How does this make more people buy a big mac or a happy meal?

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194197844077667059316682358889

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#67 194197844077667059316682358889
Member since 2003 • 49173 Posts

My point is, I don't get how this is supposed to help increase their sales? They didn't advertise the food, or even why you should eat at the restaurant. If it wasn't for the red box of fries and the logo at the very end, you wouldn't even be able to tell they were at a McDonalds. And do gays not feel welcome there or something? I just don't get how this would increase their sales in any way. How does this make more people buy a big mac or a happy meal?

Pirate700
I had mentioned this earlier in the thread, but there is a notion that showing affinity groups who aren't ordinarily shown in commercials builds loyalty to a greater extent than just showing "folks" in general. There was a similar Volkswagen ad about 15 years ago with two guys riding around who see a chair sitting on the sidewalk that they pick up. For gay viewers, the guys read as gay but there was nothing that gay or that called out Volkswagen in the commercial, but it got discussed quite a bit. This doesn't seem that different than US McDonald's and their ad campaigns targeting black people.
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Pirate700

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#68 Pirate700
Member since 2008 • 46465 Posts

[QUOTE="Pirate700"]

My point is, I don't get how this is supposed to help increase their sales? They didn't advertise the food, or even why you should eat at the restaurant. If it wasn't for the red box of fries and the logo at the very end, you wouldn't even be able to tell they were at a McDonalds. And do gays not feel welcome there or something? I just don't get how this would increase their sales in any way. How does this make more people buy a big mac or a happy meal?

xaos

I had mentioned this earlier in the thread, but there is a notion that showing affinity groups who aren't ordinarily shown in commercials builds loyalty to a greater extent than just showing "folks" in general. There was a similar Volkswagen ad about 15 years ago with two guys riding around who see a chair sitting on the sidewalk that they pick up. For gay viewers, the guys read as gay but there was nothing that gay or that called out Volkswagen in the commercial, but it got discussed quite a bit. This doesn't seem that different than US McDonald's and their ad campaigns targeting black people.

Makes sense. I would still think they'd want to make the ad a little more noticeable McDonalds though. For the casual person not really paying attention, it could easily be lost who the ad is for. Maybe they should have had the son and dad have that awkward conversation while chillin' in the McD playground ball pit or or Hamburgler or something. :P

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Assassin_87

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#69 Assassin_87
Member since 2004 • 2349 Posts

[QUOTE="CHOASXIII"]

[QUOTE="Eleckidding"] So you're a homophobe?Eleckidding

I'm not afraid of them, I just don't support things to do with them.

Homophobia is a range of negative attitudes and feelings towards homosexuality and people identified or perceived as being homosexual. Definitions[1][2][3] refer variably to antipathy, contempt, prejudice, aversion, and irrational fear. Homophobia is observable in critical and hostile behavior such as discrimination[1][2] and violence on the basis of a non-heterosexual orientation. In a 1998 address, author, activist, and civil rights leader Coretta Scott King stated that "Homophobia is like racism and anti-Semitism and other forms of bigotry in that it seeks to dehumanize a large group of people, to deny their humanity, their dignity and personhood."[4] Yes, you're a homophobe.

A question, then.

If one does not personally support the gay lifestyle - same sex marriage, same sex intercourse, etc. - but still loves and respects homosexuals as fellow human beings, would this be considered homophobia? Because that's kind of where I stand. I can't stop other people from doing what they will, but that doesn't mean I have to support it. By the same token I wouldn't waste my time getting in on the political and legal side of it either to vote against/for pro-gay legislation.

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Pirate700

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#70 Pirate700
Member since 2008 • 46465 Posts

A question, then.

If one does not personally support the gay lifestyle - same sex marriage, same sex intercourse, etc. - but still loves and respects homosexuals as fellow human beings, would this be considered homophobia?

Assassin_87

No you wouldn't. Don't let someone call you homophobic just because you don't agree with it because that's not what it is.

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CHOASXIII

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#71 CHOASXIII
Member since 2009 • 14716 Posts

A question, then.

If one does not personally support the gay lifestyle - same sex marriage, same sex intercourse, etc. - but still loves and respects homosexuals as fellow human beings, would this be considered homophobia? Because that's kind of where I stand. I can't stop other people from doing what they will, but that doesn't mean I have to support it. By the same token I wouldn't waste my time getting in on the political and legal side of it either to vote against/for pro-gay legislation.

Assassin_87

I agree with you, I don'tparticularly dislike the person as much as the lifestyle, which is what I do not support.

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194197844077667059316682358889

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#72 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="Assassin_87"]

A question, then.

If one does not personally support the gay lifestyle - same sex marriage, same sex intercourse, etc. - but still loves and respects homosexuals as fellow human beings, would this be considered homophobia? Because that's kind of where I stand. I can't stop other people from doing what they will, but that doesn't mean I have to support it. By the same token I wouldn't waste my time getting in on the political and legal side of it either to vote against/for pro-gay legislation.

CHOASXIII

I agree with you, I don'tparticularly dislike the person as much as the lifestyle, which is what I do not support.

Not to get into this, but I've always found that a bizarre distinction. What exactly is a gay lifestyle?
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CHOASXIII

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#73 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="CHOASXIII"]

[QUOTE="Assassin_87"]

A question, then.

If one does not personally support the gay lifestyle - same sex marriage, same sex intercourse, etc. - but still loves and respects homosexuals as fellow human beings, would this be considered homophobia? Because that's kind of where I stand. I can't stop other people from doing what they will, but that doesn't mean I have to support it. By the same token I wouldn't waste my time getting in on the political and legal side of it either to vote against/for pro-gay legislation.

xaos

I agree with you, I don'tparticularly dislike the person as much as the lifestyle, which is what I do not support.

Not to get into this, but I've always found that a bizarre distinction. What exactly is a gay lifestyle?

What Assassin said, things of that nature basically.

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194197844077667059316682358889

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#74 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="xaos"][QUOTE="CHOASXIII"]

I agree with you, I don'tparticularly dislike the person as much as the lifestyle, which is what I do not support.

CHOASXIII

Not to get into this, but I've always found that a bizarre distinction. What exactly is a gay lifestyle?

What Assassin said, things of that nature basically.

Just to be clear, you are saying that marriage and sex constitute a lifestyle?
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Xx_Hopeless_xX

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#75 Xx_Hopeless_xX
Member since 2009 • 16562 Posts

[QUOTE="Xx_Hopeless_xX"]That didn't really scream "we support homosexuality"...how is one supposed to know the kid's a homosexual by a shy smile to his father and the words "Come As You Are"...scorch-62
I agree that the message didn't come across particularly strong. If I didn't watch the commercial with the pre-knowledge that the guy is gay , the only hint (I thought, at least) was the fact that he smiled when his father said something along the lines of "your class is all boys."

Exactly..the average viewer would probably just be like "Oh, sucks because there aren't any girls in his school" :P...

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CHOASXIII

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#76 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="CHOASXIII"]

[QUOTE="xaos"] Not to get into this, but I've always found that a bizarre distinction. What exactly is a gay lifestyle?xaos

What Assassin said, things of that nature basically.

Just to be clear, you are saying that marriage and sex constitute a lifestyle?

Marriage and sex are parts of life, not a lifestyle. So, no I am not saying those two are.

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194197844077667059316682358889

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#77 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="xaos"][QUOTE="CHOASXIII"]

What Assassin said, things of that nature basically.

CHOASXIII

Just to be clear, you are saying that marriage and sex constitute a lifestyle?

Marriage and sex are parts of life, not a lifestyle. So, no I am not saying those two are.

But wait, that's what Assassin called out; and you said what Assassin said; hrm, so what is a gay lifestyle in your mind?
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CHOASXIII

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#78 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="CHOASXIII"]

[QUOTE="xaos"] Just to be clear, you are saying that marriage and sex constitute a lifestyle?xaos

Marriage and sex are parts of life, not a lifestyle. So, no I am not saying those two are.

But wait, that's what Assassin called out; and you said what Assassin said; hrm, so what is a gay lifestyle in your mind?

Okay let me reword, I mean the life that people that are gay lead. Because "lifestyle" was not the right word to use.

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Assassin_87

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#79 Assassin_87
Member since 2004 • 2349 Posts

[QUOTE="CHOASXIII"]

[QUOTE="xaos"] Not to get into this, but I've always found that a bizarre distinction. What exactly is a gay lifestyle?xaos

What Assassin said, things of that nature basically.

Just to be clear, you are saying that marriage and sex constitute a lifestyle?

Yes, they most certainly do. This is clear to anyone with even basic comprehension skills. Not so much the basic idea of the act, pared down to simply the definition of marriage or sex. Those are a part of nearly anyone's life. But the manner in which you choose to approach these things would definitely define your lifestyle. If my fiancee and I decided we only wanted to practice anal sex from here on out, that would be a lifestyle choice. If I decided one morning I only wanted to have sex with men, and left my fiancee, that would be a lifestyle choice.

Also, whether or not it's defined as a lifestyle choice, there's another point worth making. Simply by being alive and capable of congizance, I (And everyone else on Earth) am free of obligation to support the choices of others. My only obligation is that of respecting others and letting them live as they will.

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194197844077667059316682358889

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#80 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="xaos"][QUOTE="CHOASXIII"]

Marriage and sex are parts of life, not a lifestyle. So, no I am not saying those two are.

CHOASXIII

But wait, that's what Assassin called out; and you said what Assassin said; hrm, so what is a gay lifestyle in your mind?

Okay let me reword, I mean the life that people that are gay lead. Because "lifestyle" was not the right word to use.

Fair enough; and I should mention that I wasn't trying to "prove you wrong" or anything. I was just wondering if there was a misapprehension in your idea of what gay peoples' lives were that I might be able to clarify. As long as folks respect my right to live my life, though, I certainly have no need for them to be thrilled with it :)
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CHOASXIII

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#81 CHOASXIII
Member since 2009 • 14716 Posts

[QUOTE="xaos"][QUOTE="CHOASXIII"]

What Assassin said, things of that nature basically.

Assassin_87

Just to be clear, you are saying that marriage and sex constitute a lifestyle?

Yes, they most certainly do. This is clear to anyone with even basic comprehension skills. Not so much the basic idea of the act, pared down to simply the definition of marriage or sex. Those are a part of nearly anyone's life. But the manner in which you choose to approach these things would definitely define your lifestyle. If my fiancee and I decided we only wanted to practice anal sex from here on out, that would be a lifestyle choice. If I decided one morning I only wanted to have sex with men, and left my fiancee, that would be a lifestyle choice.

Also, whether or not it's defined as a lifestyle choice, there's another point worth making. Simply by being alive and capable of congizance, I (And everyone else on Earth) am free of obligation to support the choices of others. My only obligation is that of respecting others and letting them live as they will.

At least someone has the right words to say.....

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194197844077667059316682358889

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#82 194197844077667059316682358889
Member since 2003 • 49173 Posts

[QUOTE="xaos"][QUOTE="CHOASXIII"]

What Assassin said, things of that nature basically.

Assassin_87

Just to be clear, you are saying that marriage and sex constitute a lifestyle?

Yes, they most certainly do. This is clear to anyone with even basic comprehension skills. Not so much the basic idea of the act, pared down to simply the definition of marriage or sex. Those are a part of nearly anyone's life. But the manner in which you choose to approach these things would definitely define your lifestyle. If my fiancee and I decided we only wanted to practice anal sex from here on out, that would be a lifestyle choice. If I decided one morning I only wanted to have sex with men, and left my fiancee, that would be a lifestyle choice.

Also, whether or not it's defined as a lifestyle choice, there's another point worth making. Simply by being alive and capable of congizance, I (And everyone else on Earth) am free of obligation to support the choices of others. My only obligation is that of respecting others and letting them live as they will.

Oh, and now we've got the magical word "choice" :(
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Pirate700

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#83 Pirate700
Member since 2008 • 46465 Posts

This thread has suffered from a bad derailment. :lol:

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194197844077667059316682358889

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#84 194197844077667059316682358889
Member since 2003 • 49173 Posts

This thread has suffered from a bad derailment. :lol:

Pirate700
I know, I know, mea culpa; I'll shut up with apologies
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Assassin_87

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#85 Assassin_87
Member since 2004 • 2349 Posts

[QUOTE="Assassin_87"]

[QUOTE="xaos"] Just to be clear, you are saying that marriage and sex constitute a lifestyle?xaos

Yes, they most certainly do. This is clear to anyone with even basic comprehension skills. Not so much the basic idea of the act, pared down to simply the definition of marriage or sex. Those are a part of nearly anyone's life. But the manner in which you choose to approach these things would definitely define your lifestyle. If my fiancee and I decided we only wanted to practice anal sex from here on out, that would be a lifestyle choice. If I decided one morning I only wanted to have sex with men, and left my fiancee, that would be a lifestyle choice.

Also, whether or not it's defined as a lifestyle choice, there's another point worth making. Simply by being alive and capable of congizance, I (And everyone else on Earth) am free of obligation to support the choices of others. My only obligation is that of respecting others and letting them live as they will.

Oh, and now we've got the magical word "choice" :(

Well now, let's not get into this debate. My bad. :P

Whether by choice or birth, my primary point at the bottom of my previous post stands. We as people do just fine as long as we respect, or at least refrain from persecuting, others.

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Assassin_87

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#86 Assassin_87
Member since 2004 • 2349 Posts

This thread has suffered from a bad derailment. :lol:

Pirate700

Wow, you're right. Completely forgot this was about a French McD's ad. This always seems to happen in Off-Topic. :?

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LJS9502_basic

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#87 LJS9502_basic
Member since 2003 • 180231 Posts
Eh....I don't see what orientation has to do with burgers frankly and I doubt it'll be a successful ad campaign.....
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scorch-62

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#88 scorch-62
Member since 2006 • 29763 Posts
Eh....I don't see what orientation has to do with burgers frankly and I doubt it'll be a successful ad campaign.....LJS9502_basic
Buns and meat and such.
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LJS9502_basic

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#89 LJS9502_basic
Member since 2003 • 180231 Posts

Buns and meat and such.scorch-62
But everyone can enjoy...uh burgers.

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scorch-62

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#90 scorch-62
Member since 2006 • 29763 Posts

LJS9502_basic

Gotta love catching posts before an edit.
Some more than others, LJ. ;)

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LJS9502_basic

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#92 LJS9502_basic
Member since 2003 • 180231 Posts

Some more than others, LJ. ;)

scorch-62

I don't think you understand me.:lol:

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#93 scorch-62
Member since 2006 • 29763 Posts
[QUOTE="scorch-62"] Wait, what?LJS9502_basic
Who doesn't enjoy burgers.......think about it.

Vegetarians?
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#94 scorch-62
Member since 2006 • 29763 Posts

[QUOTE="scorch-62"]Some more than others, LJ. ;)

LJS9502_basic

I don't think you understand me.:lol:

No, apparently, I don't. =[
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#95 LJS9502_basic
Member since 2003 • 180231 Posts

No, apparently, I don't. =[scorch-62
Are you not using an euphemism?

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super_mario_128

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#96 super_mario_128
Member since 2006 • 23884 Posts

[QUOTE="scorch-62"][QUOTE="Xx_Hopeless_xX"]That didn't really scream "we support homosexuality"...how is one supposed to know the kid's a homosexual by a shy smile to his father and the words "Come As You Are"...Xx_Hopeless_xX

I agree that the message didn't come across particularly strong. If I didn't watch the commercial with the pre-knowledge that the guy is gay , the only hint (I thought, at least) was the fact that he smiled when his father said something along the lines of "your class is all boys."

Exactly..the average viewer would probably just be like "Oh, sucks because there aren't any girls in his school" :P...

Perhaps. Maybe the French perceive subtext better than English speaking nations. I didn't think it was too vague, particularly with the sentence at the end.
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#97 Linkthedueler
Member since 2003 • 4389 Posts
mckey d's loves to aim their ads at every group individually and even though i find this ridiculous and annoying (esp the R&B mcdonalds commercials), i always like to see gay commericals on TV