It's a branding problem. Playboy has and likely always will be associated with just being a mag with naked pictures of women. As well despite how progressive society is the thought of paying for porn when literally an infinite amount is available for free doesn't appeal to anyone under the age of 60. If this relaunch goes well with some solid marketing and messaging they can turn their fortunes around and bring a new generation in. Keep in mind that a general interest magazine aimed towards men of a certain stripe inevitably draws other people outside that demographic, kind of like how Vanity Fair and Vogue have a lot of male readers despite being more female-orientated publications. That's what they'll be aiming for.
That was a fun-to-read excerpt. But I'm flabbergasted; I'd never have thought Playboy magazines did serious journalism. Who the **** buys a Playboy for the good articles? Better yet, who agrees to a Playboy article?
Beats me, man. I only found this out once Playboy came up in a journalism class.
funfact: Playboy published a serialized version Ray Bradbury's Fahrenheit 451 early on and both helped each other gain acclaim/readership. Pretty awesome that one of the most famous American novels got its success from the same publication that published porn lol.
That got to say something about the American culture lol
But to reply to your response to Mrgeezer, the only way I can see this move averting the brand demise is if it were to completely transform its target audience. Young men who are willing to commit to an avant-garde and more sensual auto-erotic brand constitute a niche that won't sustain a monolithic brand like Playboy. Now young women, on the other hand, may be Playboy's salvation, but the brand would never consider such a 180'.
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