Alright, so the first thing said by the TC is that he enjoyed listening to the DJs on the morning show on his FM radio, right? Now, I bet that's because those DJs were able to relate to you in a personal manner, and made you feel important. They talked about the world, but related it in a way that made you feel included. You know why they can do that? because they're local. Satellite radio has a wider variety of music, true... but it can't possibly be as personal because it all comes from a few select cities across the country. It will never relate to you personally... so if you want to hear about a big concert event in your city or about a traffic delay on your commute, FM is still the best.
Satellite radio is fighting for it's life right now. Both Sirius and XM are looking for buyers right now, and may go under before 2010. Listenership is higher than expected for Satellite... but keep in mind that a lot of people get it for free with a new car. How many people will pay $250/year when something similar is available for free?
the fact that Top 40 is so popular is NOT the fault of radio exclusively. Radio goes where the money is... and money is made by getting the biggest portion of the listeners. the more listeners a station has, the more it can charge for it's commercials (and the more commercials it'll sell). So basically, if the average listener wanted more alternative music, more alternative music stations would exist.
There is a movement in a format called Triple-A right now (AAA = Adult Album Alternative). They play a lot of lesser known music, mixed in with the hits. It's really taking off in Canada right now, with 7 new stations in the format starting this year.
As a music director in radio, it's a struggle. I have to balance the hits with what's cool and new. If I only play the latest music, I'll scare off a lot of listeners... who will then turn to my competitors for their fix of The Hits. And I'll lose my job. But I love new music... so I put in as much new as I can, which is less than I'd like, but more than most.
TV stations in smaller communities are shutting down across Canada right now, in part because of the economy. And guess who's picking up the slack? Radio. Like us or not, Radio is going to be around for years to come.
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