@Jag85: Scientific study on pop culture? LOL that is opinion dude. Yes hip hop became mainstream in the 90's but I would not say it was bigger than the beginning of rock. Rock changed the course of music......hip hop only added to it.
It's a statistical data analysis of the Billboard charts, not just mere opinion. In fact, it goes against the opinion of the very academics who carried out the research, who initially held the opinion that the '60s rock revolution was bigger, until the data analysis showed otherwise.
It doesn't necessarily mean hip hop was more influential in the long term, but that it had a bigger impact on the Billboard charts. You could still argue that rock was more influential in the "butterfly effect" sense, where it paved the way for the later musical revolutions that followed.
Billboard charts? Then you think pop rules. Also there is more than one chart. That doesn't really say anything but opinion though. That's all popularity is. And it still doesn't change music. Hell much of hip hop samples rock.
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