Nvidia CEO: The PC Has Lost its Magic

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GPAddict

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#1 GPAddict
Member since 2005 • 5964 Posts

http://www.tomshardware.com/news/Nvidia-PC-Gaming-GPU-Huang,9472.html

Nvidia's CEO Jen-Hsun Huang recently told the BBC News that the PC has lost its magic... or, at least, the PC as we've come to know it today. While he's not condemning the platform in any way, he does offer a valid point: hardware has reached a mature level, making it one of the reasons why PCs no longer amaze us as they once did. But what's the next level? Where does technology go from here?

The Nvidia CEO foresees a future where gesture recognition and computer "vision" come into play, when a PC knows that its owner is sitting in front of the screen simply by observing the user's face, the way he moves and speaks. While that may sound a bit far-fetched and ripped straight out of a science fiction movie, Huang believes it to be a possibility in the next generation.

"These kinds of capabilities are certainly within the next generation, because we have created a processor for the GPU that makes it possible to do parallel processing so much faster on a PC," he told the BBC. "We think this GPU technology is going to transform computing in a way that will bring back the magic to consumers."

Huang's lengthy interview with the BBC spans the history of Nvidia, going back seventeen years when the market was saturated with over 70 companies churning out GPUs, to the recent CES 2010 trade show where Nvidia was boasting about its latest GPU-powered movie, Avatar. But during the interview, Huang made one thing perfectly clear: even though the company is expanding into new areas, PC gaming will still be its primary focus.

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supertrooper23

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#2 supertrooper23
Member since 2007 • 900 Posts
som1 hit that guy for me. k thx.
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SLIisaownsystem

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#3 SLIisaownsystem
Member since 2009 • 964 Posts

som1 hit that guy for me. k thx.supertrooper23

this man is a god without him you would still live with 8 colours

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Baranga

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#4 Baranga
Member since 2005 • 14217 Posts

I agree with him.

But still, the Fermi fiasco this autumn was hilarious.

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cybrcatter

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#5 cybrcatter
Member since 2003 • 16210 Posts

I'm sure he'll say differently when his company offers a DX11 card that can compete and make money too.
Ziiiinnnnngggggg!

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THA-TODD-BEAST

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#6 THA-TODD-BEAST
Member since 2003 • 4569 Posts

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

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jimmyjammer69

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#7 jimmyjammer69
Member since 2008 • 12239 Posts
All fine, except I don't want to be pulling faces and making hand gestures at my desk when I'm playing games. If Nvidia cared about their long-term reputation, they would be investing more to ensure their high-end video card customers had titles which really made their hardware shine and encouraged older card owners to upgrade. Look at the hardware sales that Crysis resulted in - software is where Nvidia should be focusing their energies, and not on trying to drag the PC awkwardly into the living room with gimmicks.
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RyuRanVII

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#8 RyuRanVII
Member since 2006 • 4257 Posts

Gaming has lost it's magic, on PC or consoles. At least most of today's titles aren't as fun as '80s and '90s games.

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THA-TODD-BEAST

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#10 THA-TODD-BEAST
Member since 2003 • 4569 Posts

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

OoSuperMarioO

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

Great points there.. couldn't agree more.

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OoSuperMarioO

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#11 OoSuperMarioO
Member since 2005 • 6539 Posts

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

THA-TODD-BEAST

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power in contrast to consoles that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

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deactivated-5c8225b86ff49

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#12 deactivated-5c8225b86ff49
Member since 2005 • 605 Posts

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

OoSuperMarioO

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power in contrast to consoles that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

Emulation has a lot less to do with hardware power than it does hardware complexity and how closely related to PC hardware it is. That's the reason why ports are becoming more common and better; the PC has a lot in common with the 360, making porting easier.

Of course, power does play a role; it's not power-cheap to emulation a machine on top of a real machine.

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OoSuperMarioO

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#13 OoSuperMarioO
Member since 2005 • 6539 Posts

[QUOTE="OoSuperMarioO"]

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

The_Frederick

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power in contrast to consoles that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

Emulation has a lot less to do with hardware power than it does hardware complexity and how closely related to PC hardware it is. That's the reason why ports are becoming more common and better; the PC has a lot in common with the 360, making porting easier.

Of course, power does play a role; it's not power-cheap to emulation a machine on top of a real machine.

I agree, in addition, the hardware complexity makes it extremely difficult to do, but it's a good example to show really how much has hardware change between PC and consoles compared to the past. There's no denying that the current consoles has paced really well and are much more sophisticated.

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lpjazzman220

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#14 lpjazzman220
Member since 2008 • 2249 Posts

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

OoSuperMarioO

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power in contrast to consoles that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

well, most developers are makin games for console then porting then, so there is no reason to actually use the power that pc's have....costs time and money that most people arnt willing to fork out. plus, consoles make more sales gamewise. but, if pc's are about even with consoles, then why can they play the same games at 100+fps at 1600p when consoles struggle for ~30 at 720p?

also, i dont know why someone would make an emulator of a current gen console, alot of the games are multiplats, and consoles dont cost that much and are readily available

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mirgamer

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#15 mirgamer
Member since 2003 • 2489 Posts

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

THA-TODD-BEAST
way to lose the plot...the guy isn't talking about pc vs consoles at all. You got to remind yourself sometimes, the world outside doesnt revolves around what happens in System Wars....
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#16 osan0
Member since 2004 • 18274 Posts
i disagree with him.....i dont think PC hardware las lost any sort of edge. i think its a software problem. the reality today is that big budget games are made for consoles and the PC and devs just dont really have the time and money to make PC hardware sweat. this in turn is giving fewer people a reason to upgrade their hardware. i dont mean to sound like im having a go at consoles of course...i think there great and have many great games (hell i have all 3)...but they are fixed hardware and they are 3-4 years old. thats going to have an effect on what devs can do from a graphical and technical standpoint. of course the cost of games development is also a big factor. if we a got a new crysis...a new game developed for the PC where the dev made little to no compromises.....i think it would show a profound difference between what multiplat games can do and what a PC developer can do. the hardware is there but there is no software to show it off.
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GPAddict

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#17 GPAddict
Member since 2005 • 5964 Posts

i disagree with him.....i dont think PC hardware las lost any sort of edge. i think its a software problem. the reality today is that big budget games are made for consoles and the PC and devs just dont really have the time and money to make PC hardware sweat. this in turn is giving fewer people a reason to upgrade their hardware. i dont mean to sound like im having a go at consoles of course...i think there great and have many great games (hell i have all 3)...but they are fixed hardware and they are 3-4 years old. thats going to have an effect on what devs can do from a graphical and technical standpoint. of course the cost of games development is also a big factor. if we a got a new crysis...a new game developed for the PC where the dev made little to no compromises.....i think it would show a profound difference between what multiplat games can do and what a PC developer can do. the hardware is there but there is no software to show it off.osan0

I blame fluffy. :P

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osan0

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#18 osan0
Member since 2004 • 18274 Posts

[QUOTE="osan0"]i disagree with him.....i dont think PC hardware las lost any sort of edge. i think its a software problem. the reality today is that big budget games are made for consoles and the PC and devs just dont really have the time and money to make PC hardware sweat. this in turn is giving fewer people a reason to upgrade their hardware. i dont mean to sound like im having a go at consoles of course...i think there great and have many great games (hell i have all 3)...but they are fixed hardware and they are 3-4 years old. thats going to have an effect on what devs can do from a graphical and technical standpoint. of course the cost of games development is also a big factor. if we a got a new crysis...a new game developed for the PC where the dev made little to no compromises.....i think it would show a profound difference between what multiplat games can do and what a PC developer can do. the hardware is there but there is no software to show it off.GPAddict

I blame fluffy. :P

*sob* *sniff* fluffy is dead :(. too soon man. just kidding (well fluffy is really dead at the mo...but you didnt upset me :) ). i also blame fluffy. PC games arent selling as much because i usually buy loads but havent bought any in ages (since fluffy croked it). once fluffy is restored (which will be soon hopefully), all of the PCs game selling troubles at retail will be over in europe :P.
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Mograine

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#19 Mograine
Member since 2006 • 3666 Posts

I bet he's saying it to have an excuse for the Fermi cards flopping or to claim being its savior later if they are good enough.

*sigh* How do these people become CEO? If he misses the "PC magic" he would put nVidia developers and engineers to work with game developers, not to work on crap useless stuff like gesture recognition and vision.

What a joke :roll:

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TerroRizing

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#20 TerroRizing
Member since 2007 • 3210 Posts

um, why are you guys taking the comments so far out of context? He isnt even talking about gaming. At one point bringing home a pc that could do anything at all was a big deal, now everyone has one. Heck cell phones can do almost as much as pcs could 15 years ago.

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mirgamer

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#21 mirgamer
Member since 2003 • 2489 Posts

um, why are you guys taking the comments so far out of context? He isnt even talking about gaming. At one point bringing home a pc that could do anything at all was a big deal, now everyone has one. Heck cell phones can do almost as much as pcs could 15 years ago.

TerroRizing
This. I think people in GS have their heads too deep inside SW.....
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#22 Sausageson
Member since 2010 • 85 Posts

For someone who wants to sell videocards to PC users he chose the wrong choice of words.

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#23 naval
Member since 2003 • 11108 Posts
I do agree that we will not see any really significant progress in graphics (esp. with decreasing marginal utility & increasing costs) but too bad Nvidia CEO is confusing graphics / hardware as the magic of PC when it's been all about games.
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THA-TODD-BEAST

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#24 THA-TODD-BEAST
Member since 2003 • 4569 Posts

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

mirgamer

way to lose the plot...the guy isn't talking about pc vs consoles at all. You got to remind yourself sometimes, the world outside doesnt revolves around what happens in System Wars....

We're in PC gaming, right? Did I get lost somewhere along the way? I glanced up top again and no, I'm not lost. And tell me, what are PC gaming's competitors, again? Oh, right, consoles. And what is Nvidia known for? *gasp* Oh, that's right! Creating video cards that allow us to play games that look better than ever before! Gosh, we're such fools.

And we're discussing how PC's don't amaze us as much as they once did. And for me, a large reason of that is PC gaming was incredible years ago when it was so far ahead of consoles. But today, that's not the case. I could give a rat's ass if that's exactly what the article pinpoints (PC gaming versus that found on consoles). I just made those points because, to me, that's what really signifies how far the PC's "more powerful than anything else" status has fallen.

You shouldn't take things so seriously, pretending to be the System Wars police every chance you get. Really, you don't earn bonus points for trying to "out" us and claim we're taking the discussion elsewhere.

EDIT - 3000 posts. And I couldn't have earned them in a more valiant way.

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OoSuperMarioO

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#25 OoSuperMarioO
Member since 2005 • 6539 Posts

[QUOTE="OoSuperMarioO"]

[QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

lpjazzman220

Agreed, if you follow the emulator community then you maybe aware that usually at this point the emulation community would have already emulated the current consoles, due to there will be an insane amount of PC processing power in contrast to consoles that will make it possible. Current consoles has paced really well with PCs to lessen that factor of possibility with emulation, which tells me the days of hardware has indeed change.

well, most developers are makin games for console then porting then, so there is no reason to actually use the power that pc's have....costs time and money that most people arnt willing to fork out. plus, consoles make more sales gamewise. but, if pc's are about even with consoles, then why can they play the same games at 100+fps at 1600p when consoles struggle for ~30 at 720p?

also, i dont know why someone would make an emulator of a current gen console, alot of the games are multiplats, and consoles dont cost that much and are readily available

Better framerate, resolution and textures doesn't encourage me to buy new parts, it's new technology that is the driving force, personally. The PC space really seems lacking in new ideas with technology to justify buying new parts - another reason why consoles have paced well this generation with a PC.

My comment with the emulation community was not a fact, just an observation.

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Lach0121

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#26 Lach0121
Member since 2007 • 11815 Posts

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

THA-TODD-BEAST

AGREED, although to be honest, it seems like most of the work is put towards consoles, and having less optimized games for the pc, (which would inturn, make the consoles seem better than they really are) im not flaming, im just saying.

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crazyfist36

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#27 crazyfist36
Member since 2003 • 574 Posts

Well for me the PC is the ultimate gaming platform. The only reason we are not seeing any real innovation on the PC is because the money goes towards consoles. If you saw one or two Crysis-like games every year or so then things would be different; technology would increase exponentially. However, we need to look at PC innovation outside of gaming as well. Technologies introduced in other industries can find their way into new PC architecture which can help further the platform. In short, the PC is held back because of the consoles. I don't mean that in a way which instigates a SW, but it is the bitter truth. When the majority of developers want to make money and reach the largest audience, what do you think they'll do? Go for the largest install base for the industry. I'm sure there are more consoles out there than gaming PCs. Now I mean this purely from a gaming industry perspective and not from a "casual gamer playing solitaire" perspective. If we had developers who were interested in pushing each system to its limits with their individual games,while, providing a unique experience on each platform then everything would be magical. What I do like about consoles is that because they are limited by hardware, and are also the platform of choice, I can run any game on my rig without fretting over upgrades.

But the PC hasn't lost its magic...it's just low on mana.

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GazaAli

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#28 GazaAli
Member since 2007 • 25216 Posts
breaking news: the entire world lost its magic. back in topic, yea we need more innovations. alot of us have enough hardware capabilities that are more than enough to deliver superior gaming quality over the consoles. PC is so versatile and innovative, and can be tweaked so much. and yet developers are stuck with the same **** over and over. FPS,RPG...etc, quiet lame and boring.
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naval

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#29 naval
Member since 2003 • 11108 Posts

Well for me the PC is the ultimate gaming platform. The only reason we are not seeing any real innovation on the PC is because the money goes towards consoles. If you saw one or two Crysis-like games every year or so then things would be different; technology would increase exponentially. However, we need to look at PC innovation outside of gaming as well. Technologies introduced in other industries can find their way into new PC architecture which can help further the platform. In short, the PC is held back because of the consoles. I don't mean that in a way which instigates a SW, but it is the bitter truth. When the majority of developers want to make money and reach the largest audience, what do you think they'll do? Go for the largest install base for the industry. I'm sure there are more consoles out there than gaming PCs. Now I mean this purely from a gaming industry perspective and not from a "casual gamer playing solitaire" perspective. If we had developers who were interested in pushing each system to its limits with their individual games,while, providing a unique experience on each platform then everything would be magical. What I do like about consoles is that because they are limited by hardware, and are also the platform of choice, I can run any game on my rig without fretting over upgrades.

But the PC hasn't lost its magic...it's just low on mana.

crazyfist36

Aren't you confusing innovation with just technical improvements ?

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dakan45

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#30 dakan45
Member since 2009 • 18819 Posts
Tell me something that i dont know... pc has lost its magic for some time now. No wonder even nvidia decided to do something apart from pc products!!
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felixiration

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#31 felixiration
Member since 2009 • 433 Posts

I am looking forward to a R.U.S.E.+EndWarish rts. Gaming without a mouse or controller seems pretty awesome and would surely restore some of pc gamings "magic"

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o0squishy0o

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#32 o0squishy0o
Member since 2007 • 2802 Posts

If anything was to kill PC gaming it would be OnLive... until then PC gaming will still keep chugging away. I see the point though, average consumers are bombarded with Laptop advertisments... which average user would really want a big old desktop over a laptop???... Give the kids a console its all dandy.

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#33 OoSuperMarioO
Member since 2005 • 6539 Posts

Well for me the PC is the ultimate gaming platform. The only reason we are not seeing any real innovation on the PC is because the money goes towards consoles. If you saw one or two Crysis-like games every year or so then things would be different; technology would increase exponentially. However, we need to look at PC innovation outside of gaming as well. Technologies introduced in other industries can find their way into new PC architecture which can help further the platform. In short, the PC is held back because of the consoles. I don't mean that in a way which instigates a SW, but it is the bitter truth. When the majority of developers want to make money and reach the largest audience, what do you think they'll do? Go for the largest install base for the industry. I'm sure there are more consoles out there than gaming PCs. Now I mean this purely from a gaming industry perspective and not from a "casual gamer playing solitaire" perspective. If we had developers who were interested in pushing each system to its limits with their individual games,while, providing a unique experience on each platform then everything would be magical. What I do like about consoles is that because they are limited by hardware, and are also the platform of choice, I can run any game on my rig without fretting over upgrades.

But the PC hasn't lost its magic...it's just low on mana.

crazyfist36

There is indeed some truth to this. Even so, on the game end, visuals has reach a point where it looks fantastic on all platforms.

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crazyfist36

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#34 crazyfist36
Member since 2003 • 574 Posts

[QUOTE="crazyfist36"]

Well for me the PC is the ultimate gaming platform. The only reason we are not seeing any real innovation on the PC is because the money goes towards consoles. If you saw one or two Crysis-like games every year or so then things would be different; technology would increase exponentially. However, we need to look at PC innovation outside of gaming as well. Technologies introduced in other industries can find their way into new PC architecture which can help further the platform. In short, the PC is held back because of the consoles. I don't mean that in a way which instigates a SW, but it is the bitter truth. When the majority of developers want to make money and reach the largest audience, what do you think they'll do? Go for the largest install base for the industry. I'm sure there are more consoles out there than gaming PCs. Now I mean this purely from a gaming industry perspective and not from a "casual gamer playing solitaire" perspective. If we had developers who were interested in pushing each system to its limits with their individual games,while, providing a unique experience on each platform then everything would be magical. What I do like about consoles is that because they are limited by hardware, and are also the platform of choice, I can run any game on my rig without fretting over upgrades.

But the PC hasn't lost its magic...it's just low on mana.

naval

Aren't you confusing innovation with just technical improvements ?

I see how it may come off like that. but incrementalimprovements will eventually lead to bigger innovations.The state of the PC is not going to turn around from one massive innovation.It first has to be seen as a viable option in itself and not assupplementary platform to consoles.For example, from a business standpoint, if developers see that producing a high end version of a multiplatform game for the PC is garnering sales for them, then they may start doing more for that platform. They will feel compelled to spend moneyon the platform, which will lead to investments from all corners, which is essential for innovation to breed.That in itself is the type of spark the PC needs. This can take the shape of in game improvements, new graphic technologies developed in partnership with ATI/Nvidia, content distribution strategies, large scale optimization, new development engines, etc... Essentially innovation can come in many forms. It is the amalgamation oftechnical improvements, money, time, ideas and research thatcarry technologies forward until a trueinnovation is born. Heck, just look at Avatar. years upon years of CGI and investments in movie technologies ultimately led to a new benchmark being set for special effects, wish I could say the same for the story/actors : )

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HenriH-42

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#35 HenriH-42
Member since 2007 • 2113 Posts

Thank god, I can actually spend more money on games instead of upgrading every 2 years.

My CPU is pretty much mid-high end from mid-2007 (Core 2 Duo E6600) and yet I can still run every single game out there on max or close to max.

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naval

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#36 naval
Member since 2003 • 11108 Posts

[QUOTE="naval"]

[QUOTE="crazyfist36"]

Well for me the PC is the ultimate gaming platform. The only reason we are not seeing any real innovation on the PC is because the money goes towards consoles. If you saw one or two Crysis-like games every year or so then things would be different; technology would increase exponentially. However, we need to look at PC innovation outside of gaming as well. Technologies introduced in other industries can find their way into new PC architecture which can help further the platform. In short, the PC is held back because of the consoles. I don't mean that in a way which instigates a SW, but it is the bitter truth. When the majority of developers want to make money and reach the largest audience, what do you think they'll do? Go for the largest install base for the industry. I'm sure there are more consoles out there than gaming PCs. Now I mean this purely from a gaming industry perspective and not from a "casual gamer playing solitaire" perspective. If we had developers who were interested in pushing each system to its limits with their individual games,while, providing a unique experience on each platform then everything would be magical. What I do like about consoles is that because they are limited by hardware, and are also the platform of choice, I can run any game on my rig without fretting over upgrades.

But the PC hasn't lost its magic...it's just low on mana.

crazyfist36

Aren't you confusing innovation with just technical improvements ?

I see how it may come off like that. but incrementalimprovements will eventually lead to bigger innovations.The state of the PC is not going to turn around from one massive innovation.It first has to be seen as a viable option in itself and not assupplementary platform to consoles.For example, from a business standpoint, if developers see that producing a high end version of a multiplatform game for the PC is garnering sales for them, then they may start doing more for that platform. They will feel compelled to spend moneyon the platform, which will lead to investments from all corners, which is essential for innovation to breed.That in itself is the type of spark the PC needs. This can take the shape of in game improvements, new graphic technologies developed in partnership with ATI/Nvidia, content distribution strategies, large scale optimization, new development engines, etc... Essentially innovation can come in many forms. It is the amalgamation oftechnical improvements, money, time, ideas and research thatcarry technologies forward until a trueinnovation is born. Heck, just look at Avatar. years upon years of CGI and investments in movie technologies ultimately led to a new benchmark being set for special effects, wish I could say the same for the story/actors : )

Take a look at your last line -- Avatar spent tons of movie and all it achieved were some cool effects, rest all was pretty average. Simply speaking gameplay innvoation and budget do not really go hand in hand and technical innovation in itself does not really means much other than the initial wow factor Some of the most innovative games had pretty low budget . In fatc more the money you pump in the game, more likely you are going to play safe.

Check out a game called Achron (which may very well be crappy) but the idea in it makes it more unique than any rts or any other big budget games in the past few years

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bionicle_lover

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#37 bionicle_lover
Member since 2005 • 4501 Posts
maybe instead of going for graphics now, the pc can go for processing power and get some real good AI going. Maybe open worlds where you can actually go inside more than 10 buildings maybe adding in a lot more customization. Graphics isnt the only way to go. But of course, for a graphics making company like NVIDIA there isnt much where else to innovate :D
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k0r3aN_pR1d3

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#38 k0r3aN_pR1d3
Member since 2005 • 2148 Posts
nVidia makes a fair point. We have the hardware, we have the market, but we don't have the software. Why are we not seeing games like Uncharted 2 coming out for PC? That is a question that we should all ask ourselves and ponder where the disconnect begins. Maybe it is because of piracy. Maybe it is because nobody buys PC games for $50 anymore. Maybe because everyone else has Intel graphics. An analysis of the retail market, of online distribution, and brand recognition should be conducted.
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dakan45

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#39 dakan45
Member since 2009 • 18819 Posts

Thank god, I can actually spend more money on games instead of upgrading every 2 years.

My CPU is pretty much mid-high end from mid-2007 (Core 2 Duo E6600) and yet I can still run every single game out there on max or close to max.

HenriH-42
Apart from gta iv that you need a quad core...and arma 2 i believe!!!
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crazyfist36

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#40 crazyfist36
Member since 2003 • 574 Posts

[QUOTE="crazyfist36"]

[QUOTE="naval"] Aren't you confusing innovation with just technical improvements ?

naval

I see how it may come off like that. but incrementalimprovements will eventually lead to bigger innovations.The state of the PC is not going to turn around from one massive innovation.It first has to be seen as a viable option in itself and not assupplementary platform to consoles.For example, from a business standpoint, if developers see that producing a high end version of a multiplatform game for the PC is garnering sales for them, then they may start doing more for that platform. They will feel compelled to spend moneyon the platform, which will lead to investments from all corners, which is essential for innovation to breed.That in itself is the type of spark the PC needs. This can take the shape of in game improvements, new graphic technologies developed in partnership with ATI/Nvidia, content distribution strategies, large scale optimization, new development engines, etc... Essentially innovation can come in many forms. It is the amalgamation oftechnical improvements, money, time, ideas and research thatcarry technologies forward until a trueinnovation is born. Heck, just look at Avatar. years upon years of CGI and investments in movie technologies ultimately led to a new benchmark being set for special effects, wish I could say the same for the story/actors : )

Take a look at your last line -- Avatar spent tons of movie and all it achieved were some cool effects, rest all was pretty average. Simply speaking gameplay innvoation and budget do not really go hand in hand and technical innovation in itself does not really means much other than the initial wow factor Some of the most innovative games had pretty low budget . In fatc more the money you pump in the game, more likely you are going to play safe.

Check out a game called Achron (which may very well be crappy) but the idea in it makes it more unique than any rts or any other big budget games in the past few years

Yea, but the thing is that is exactly what Avatar was gunning for. You or I might hate the story/acting etc... but JC always said it would change the way welook atfilms. In that respect, it has succeeded and could be the biggest push 3D technology in films AND GAMES could ever hope for, especially considering its billion dollar gross. Now you're seeing 3d tvs/monitors, 3d glasses with dvds, and every other film wants touse it as the next new gimmick. How long before you see it becoming staple in games??? Many games are already implementing it. Of courseevery new innovation has the ability to become overused and leave things stale.

Finally, I never said that I perceive innovation to be dictated by any singular new game. I was talking from a business/technological standpoint. Yes, I expect the games born from these technologies to bring forth new innovations into the mainstream but that was not my argument. Also, Iconsider that large budgets are the fuel that drive triple A games. If you have more money then you can do more. But that alone does not make a great "innovative" game or one that people want to play. The scope for errors/miscalculations also increase.Just look at FC2, Dark Void,Bioshock to name a few. All big budget titles but barely innovative as whole unit. Once again, innovation can be in storytelling, graphics, mecahincs, technology, etc... but they have to be brought together in a compelling manner to have a strongandlasting effect.Thisis where I agree that low budget games sometimes are moreinnovative because they are created outside the constraints of big business and budgets and simply run on ideas and imagination.Nonethelessthe point is to see what the innovation wanted to achieve and how effective it is. Once it has been achieved it can be adapted by other industries to excel their own technologies and further innovation for themselves.

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Gladestone1

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#41 Gladestone1
Member since 2004 • 5695 Posts

Im not sure how many of you all, where around back in the day..How ever back than you needed to retool your pc every 2 years..Man im remembering back than when even your video card would need upgrading every year, just to keep up...Now im lucky i need to upgrade every five years..Hes kind of right in that aspect..Look around, when gateway was around an strong..Way back when the pc started..Every one neeeded even a new pc every few years..Im remembering buying a new one an saying crap...Ive got to spend another 2 k on a pc..This pc is old an cant handle the hardware any more..Remember when Everquest live came out..It was top of the line, my old pc couldnt handle the software..Had to go out an buy one..Now how ever, my video card just went..How much did it cost me to fix it 150 bucks, almost a top of the line card also..Im remembering also when eq also came out ive had to upgrade my ram from 2 gig to 4 gig...Now im running 16 gigs ill not need a upgrade for ages on that..So ya hes kind of right..Sales for the pc has dwindled...Hes on the money when it comes to all of that..

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#42 mirgamer
Member since 2003 • 2489 Posts

[QUOTE="mirgamer"][QUOTE="THA-TODD-BEAST"]

He is exactly right. At one point, PC gaming technology was so far ahead of consoles it wasn't even funny. Today? Not so much. The 360 and PS3 more than hold their own when put next to the PC other than a few rare scenarios. The PC has indeed lost its magic. Or most of it, anyways. But I'm still a PC gamer through and through.

THA-TODD-BEAST

way to lose the plot...the guy isn't talking about pc vs consoles at all. You got to remind yourself sometimes, the world outside doesnt revolves around what happens in System Wars....

We're in PC gaming, right? Did I get lost somewhere along the way? I glanced up top again and no, I'm not lost. And tell me, what are PC gaming's competitors, again? Oh, right, consoles. And what is Nvidia known for? *gasp* Oh, that's right! Creating video cards that allow us to play games that look better than ever before! Gosh, we're such fools.

And we're discussing how PC's don't amaze us as much as they once did. And for me, a large reason of that is PC gaming was incredible years ago when it was so far ahead of consoles. But today, that's not the case. I could give a rat's ass if that's exactly what the article pinpoints (PC gaming versus that found on consoles). I just made those points because, to me, that's what really signifies how far the PC's "more powerful than anything else" status has fallen.

You shouldn't take things so seriously, pretending to be the System Wars police every chance you get. Really, you don't earn bonus points for trying to "out" us and claim we're taking the discussion elsewhere.

EDIT - 3000 posts. And I couldn't have earned them in a more valiant way.

Here's a clue : The NVIDIA CEO...is not talking about PC vs consoles.

Now with that in mind, you can read the article again in a completely different light. Hurray.

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HenriH-42

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#43 HenriH-42
Member since 2007 • 2113 Posts

Apart from gta iv that you need a quad core...and arma 2 i believe!!!dakan45

They both actually work quite well even on my dual core. Not anywhere near max, but good enough. :)

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#44 naval
Member since 2003 • 11108 Posts

Finally, I never said that I perceive innovation to be dictated by any singular new game. I was talking from a business/technological standpoint. Yes, I expect the games born from these technologies to bring forth new innovations into the mainstream but that was not my argument. Also, Iconsider that large budgets are the fuel that drive triple A games. If you have more money then you can do more. But that alone does not make a great "innovative" game or one that people want to play. The scope for errors/miscalculations also increase.Just look at FC2, Dark Void,Bioshock to name a few. All big budget titles but barely innovative as whole unit.

Once again, innovation can be in storytelling, graphics, mecahincs, technology, etc... but they have to be brought together in a compelling manner to have a strongandlasting effect.Thisis where I agree that low budget games sometimes are moreinnovative because they are created outside the constraints of big business and budgets and simply run on ideas and imagination.Nonethelessthe point is to see what the innovation wanted to achieve and how effective it is. Once it has been achieved it can be adapted by other industries to excel their own technologies and further innovation for themselves.

crazyfist36

I disagree with "I perceive innovation to be dictated by any singular new game".Innovationgenerally comes from a idea presented in a single game , others may invest on it, spend more money and improve it, polish it and make it more enjoyable. Still the original game was the one which had presented the concept and anyconceptis "generally" most amazing the firs time you encounter it.

Anyways , my point was twofold -- Innovation in graphics don't mean that much on it's own and PC only games having lower budget does not affect innovation at all. It seems to me you are agreein with these points , right ? Only thing I see is the point that companies with big budget may enhance and polish the idea, right ? I agree with this but like I said an idea is the most memorable when the first time you experience it.

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dakan45

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#45 dakan45
Member since 2009 • 18819 Posts

[QUOTE="dakan45"]Apart from gta iv that you need a quad core...and arma 2 i believe!!!HenriH-42

They both actually work quite well even on my dual core. Not anywhere near max, but good enough. :)

Hmm i guess i also need to buy a new videocard;)...looks at rig in the sig!!
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#46 zomglolcats
Member since 2008 • 4335 Posts
All fine, except I don't want to be pulling faces and making hand gestures at my desk when I'm playing games. If Nvidia cared about their long-term reputation, they would be investing more to ensure their high-end video card customers had titles which really made their hardware shine and encouraged older card owners to upgrade. Look at the hardware sales that Crysis resulted in - software is where Nvidia should be focusing their energies, and not on trying to drag the PC awkwardly into the living room with gimmicks.jimmyjammer69
I agree with you. It seems like companies are trying to push motion gaming as the "future of gaming" first with the Wii and now with Natal and Sony's (whatever it was called). While motion controls works for some things, it is NOT a replacement at all.
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crazyfist36

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#47 crazyfist36
Member since 2003 • 574 Posts

[QUOTE="crazyfist36"]

Finally, I never said that I perceive innovation to be dictated by any singular new game. I was talking from a business/technological standpoint. Yes, I expect the games born from these technologies to bring forth new innovations into the mainstream but that was not my argument. Also, Iconsider that large budgets are the fuel that drive triple A games. If you have more money then you can do more. But that alone does not make a great "innovative" game or one that people want to play. The scope for errors/miscalculations also increase.Just look at FC2, Dark Void,Bioshock to name a few. All big budget titles but barely innovative as whole unit.

Once again, innovation can be in storytelling, graphics, mecahincs, technology, etc... but they have to be brought together in a compelling manner to have a strongandlasting effect.Thisis where I agree that low budget games sometimes are moreinnovative because they are created outside the constraints of big business and budgets and simply run on ideas and imagination.Nonethelessthe point is to see what the innovation wanted to achieve and how effective it is. Once it has been achieved it can be adapted by other industries to excel their own technologies and further innovation for themselves.

naval

I disagree with "I perceive innovation to be dictated by any singular new game".Innovationgenerally comes from a idea presented in a single game , others may invest on it, spend more money and improve it, polish it and make it more enjoyable. Still the original game was the one which had presented the concept and anyconceptis "generally" most amazing the firs time you encounter it.

Anyways , my point was twofold -- Innovation in graphics don't mean that much on it's own and PC only games having lower budget does not affect innovation at all. It seems to me you are agreein with these points , right ? Only thing I see is the point that companies with big budget may enhance and polish the idea, right ? I agree with this but like I said an idea is the most memorable when the first time you experience it.

Ok, I can appreciate the point you make in your closing. However, as I said, this idea has to be implemented effectively for it to be noticedand produce imitators. There's no point in doing 9 things wrong and 1 thing right. Essential ideas can be misrepresented this way.

Yes, I was agreeing with your original points.THe size of the budget is irrelevant.Using it sensibly is what truly counts. Also,like i said in the previous section, in terms of games it is very rare that a game can rest on the laurels of a single aspect. I don't consider games like thatas truly innovative. It has to deliver a complete package to be remembered years down the line as something memorablewhich truly made an impact e.g. Half Life 1/2, Deus Ex, Doom, Warcraft,C&C etc.... I guess this may contradict my jab at Avatar earlier,but in my defense that film only wanted to push technology and film making forward. I still don't consider it truly innovative because it was lacking in so many areas. But it succeeded where it wanted to and that for industries with a vested interes is innovation enough.

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the_mitch28

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#48 the_mitch28
Member since 2005 • 4684 Posts

I'm sure he'll say differently when his company offers a DX11 card that can compete and make money too.
Ziiiinnnnngggggg!

cybrcatter

I'd rather go back to an nVidia DX9 card than buy an ATi.

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#49 RossRichard
Member since 2007 • 3738 Posts

http://www.tomshardware.com/news/Nvidia-PC-Gaming-GPU-Huang,9472.html

Nvidia's CEO Jen-Hsun Huang recently told the BBC News that the PC has lost its magic... or, at least, the PC as we've come to know it today. While he's not condemning the platform in any way, he does offer a valid point: hardware has reached a mature level, making it one of the reasons why PCs no longer amaze us as they once did. But what's the next level? Where does technology go from here?

The Nvidia CEO foresees a future where gesture recognition and computer "vision" come into play, when a PC knows that its owner is sitting in front of the screen simply by observing the user's face, the way he moves and speaks. While that may sound a bit far-fetched and ripped straight out of a science fiction movie, Huang believes it to be a possibility in the next generation.

"These kinds of capabilities are certainly within the next generation, because we have created a processor for the GPU that makes it possible to do parallel processing so much faster on a PC," he told the BBC. "We think this GPU technology is going to transform computing in a way that will bring back the magic to consumers."

Huang's lengthy interview with the BBC spans the history of Nvidia, going back seventeen years when the market was saturated with over 70 companies churning out GPUs, to the recent CES 2010 trade show where Nvidia was boasting about its latest GPU-powered movie, Avatar. But during the interview, Huang made one thing perfectly clear: even though the company is expanding into new areas, PC gaming will still be its primary focus.

GPAddict

Translation: Nvidia cannot beat ATI on a technical level. So, Nvidia will start doing more gimmicky stuff to try to get people to buy their cards. Kind of like 3dfx after the Geforce 256 launched.

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#50 naval
Member since 2003 • 11108 Posts

Ok, I can appreciate the point you make in your closing. However, as I said, this idea has to be implemented effectively for it to be noticedand produce imitators. There's no point in doing 9 things wrong and 1 thing right. Essential ideas can be misrepresented this way.

Yes, I was agreeing with your original points.THe size of the budget is irrelevant.Using it sensibly is what truly counts. Also,like i said in the previous section, in terms of games it is very rare that a game can rest on the laurels of a single aspect. I don't consider games like thatas truly innovative. It has to deliver a complete package to be remembered years down the line as something memorablewhich truly made an impact e.g. Half Life 1/2, Deus Ex, Doom, Warcraft,C&C etc.... I guess this may contradict my jab at Avatar earlier,but in my defense that film only wanted to push technology and film making forward. I still don't consider it truly innovative because it was lacking in so many areas. But it succeeded where it wanted to and that for industries with a vested interes is innovation enough.

crazyfist36

I think the implementation of an idea is more important than the idea itself and the thing is execution of the idea is not dependent upon the budget. What depends upon the budget is the quality of the whole package based on it's individual parts and it's overall polish. It would be really amazing if we had a polished game which was innovative too (like HL 1) , but those kind of games are far and few.

Generally even if the complete package has flaws in some areas like graphics or story or not really polished, games could still be innovative and fun. Remember perimeter -- it didn't had a really great plot and was rough around the edges but the concept it presented made it pretty fun and unique. I think I mentioned it earlier, check out Achron vidoes -- it is really poor graphics wise but the time waves concept makes me think it could have some really amazing possibilities.

Basically I am not disagreeing with you, just pointing out that even if games have small budget and they may not have the necessary polish or quality parts (both of which are affected to a certain extent by budget) they can be pretty enjoyable if the execution of the idea is good (which depends upon the developers mostly). I would personally enjoy such a game more than a polished game which rehashes and builds upon older ideas like CoD : MW 1/2