Starcraft 2 Misleading Commercial

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

EDIT: I am not saying anything bad about the game itself. I think it looks like its going to be great, but I am just talking about the commercial, which if you haven't seen, can be watched here:http://www.youtube.com/watch?v=iZsLUdsIZeo

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

ColdP1zza

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

[QUOTE="ColdP1zza"]

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

GummiRaccoon

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

How do cinematics make the game awesome?

[QUOTE="GummiRaccoon"]

[QUOTE="ColdP1zza"]

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

ColdP1zza

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

How do cinematics make the game awesome?

Because fans of blizzard games also play for the story. Not just PEW PEW LASERBEAMS LULZ boomheadshot

[QUOTE="ColdP1zza"]

[QUOTE="GummiRaccoon"]

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

GummiRaccoon

How do cinematics make the game awesome?

Because fans of blizzard games also play for the story. Not just PEW PEW LASERBEAMS LULZ boomheadshot

[QUOTE="ColdP1zza"]

[QUOTE="GummiRaccoon"]

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

GummiRaccoon

How do cinematics make the game awesome?

Because fans of blizzard games also play for the story. Not just PEW PEW LASERBEAMS LULZ boomheadshot

Starcraft is a RTS, so even without the cut-scenes there wouldn't be any of that. But I didn't know that the game had pre-rendered cut-scenes throughout the campaign, I thought it was only at the start of the game often in the menu like all of blizzards other games.

Well, it's one way to attract new players. They really have no other way to advertise it.

[QUOTE="GummiRaccoon"]

[QUOTE="ColdP1zza"]

How do cinematics make the game awesome?

ColdP1zza

Because fans of blizzard games also play for the story. Not just PEW PEW LASERBEAMS LULZ boomheadshot

Starcraft is a RTS, so even without the cut-scenes there wouldn't be any of that. But I didn't know that the game had pre-rendered cut-scenes throughout the campaign, I thought it was only at the start of the game often in the menu like all of blizzards other games.

Blizzard doesn't only make RTS.

All of blizzards games have a lot of cutscenes, except WoW, which they said they'd be adding more of.

I havent seen many commercials that represent the actual game. I was pointing this out to friends, commercials should represent the product but only nintendo seems to do this ever.

It would be very hard to show flashy action and story if they actually used gameplay.

I havent seen many commercials that represent the actual game. I was pointing this out to friends, commercials should represent the product but only nintendo seems to do this ever.

TerrorRizzing

It would be very hard to show flashy action and story if they actually used gameplay.

JangoWuzHere

The commercial is EPIC, one of the best trailers ever, why must you look at such small details? most people that ever touched a PC, for games, heard about Blizzard and/or Starcraft, if some don't who cares? where does it really say it's an FPS? there's nothing misleading about it, just a trailer, people can assume w/e they want if they don't even know that SC is an RTS.

Is this an FPS?

[QUOTE="TerrorRizzing"]

I havent seen many commercials that represent the actual game. I was pointing this out to friends, commercials should represent the product but only nintendo seems to do this ever.

FelipeInside

I like this ad much much more http://www.youtube.com/watch?v=qq0vLeL0RNs&feature=related, but I think it would only work when everyone knows the game, which in Korea they do.

with one word, nah :D, I think they just showed a good cinematics intro, a let the people fugure out what it means

Just scamming people, part of business. Alot of game clips don't actually show you the game but make it looks like a movie and very exciting.

d2d and steam is annoying for that most of the clips don't show you what the game actually looks like and have to go to youtube to really see the game.

wow..it's true that some people who doesnt know starcraft exist..its amazing..hahaha

I mean c'mon, if you don't know what starcraft is, then you shouldn't be playing games. On top of that, who buys a game solely because they saw a wicked CGI commercial? One would at least check the box, or if ordering from the internet, the genre in which the game is categorized...

Everyone knows what StarCraft is. It's an RTS. Everyone knows this. If you don't, you're probably not in Blizzard's market. This is not misleading. Blizzard has always prided itself on high quality cinematics and this pushes that notion further. For me, it's a better ad than footage of gameplay because now I know they're entirely committed to the SP, and not just the competitive aspect and balance of MP. And I'm more interested in the SP.

Not to mention the trailer is badass to the bone. Far better than the lousy gameplay trailers we're used to getting. Infact, when has a gameplay trailer ever been good? Trailers for games are always lame. It's continuous footage of gameplay that's had me drooling in the past.

Also, I want to see the look on anyone stupid enough to go out and buy the game based on the TV Spot expecting an FPS with RIDICULOUSLY high end graphics and getting a strategic RTS instead. And they'd deserve the embarrassment.

[QUOTE="GummiRaccoon"]

[QUOTE="ColdP1zza"]

How do cinematics make the game awesome?

FelipeInside

Because fans of blizzard games also play for the story. Not just PEW PEW LASERBEAMS LULZ boomheadshot

Welcome to the world of trailers...

This is nothing new. Still,I doubt a large portion of the population will purchase the game knowing nothing about it, thinking its an fps.

Yeah it is very common for rts games to do that but heck they can't really show the game play it would turn to many people off and they don't have much to brag about that a person who doesn't already know what it is would under stand like how the total war games show epic battles or the grand scale of supreme commander etc.

[QUOTE="GummiRaccoon"]

[QUOTE="ColdP1zza"]

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

ColdP1zza

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

How do cinematics make the game awesome?

And aren't most trailers/commercials misleading to some degree? I mean they are there to sell you on the game not give you all the features and facts. Like the Mass Effect 2 trailer. That wasn't CG (If what I was thinking about was the trailer), but made that game seem like it was non stop action, but as well all know it has some long a** dialogue sequences. And then there is the Halo:ODST commercial. That was super misleading. That commercial made that game seem like it wasn't a $60 expansion would have been fun (It was an awesome trailer though). Lets also look at the Gears of War commercial. That trailer made you think the game would have a story or connect with you on some sort of emotional level (besides anger is fun). Oh and those mountain dew WoW commercials. That is increadibly misleading

Commercials are meant to be misleading because if they weren't then they would quite possibly be terrible and turn people off from buying a game, which is the opposite of what they intend to do.

Oh and don't forget those World of Warcraft gamer fuel commercials. They were increadibly misleading. You never fight people in a store by a register....

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

EDIT: I am not saying anything bad about the game itself. I think it looks like its going to be great, but I am just talking about the commercial, which if you haven't seen, can be watched here:http://www.youtube.com/watch?v=iZsLUdsIZeo

ColdP1zza

It's called advertisement for a reason, to help push sales.

Granted, any well educated person of Blizzard games or the first StarCraft game knows what to expect from StarCraft 2. However, it's in Blizzard's interest to help drive sales of the game and to try and appeal to others out there that might not know what to expect and then those people just rush out to buy the game based solely on the commercial.

In no way is it Blizzard's fault for those that are fooled by the commercial when they find out the game is something totally different; it's the consumers fault for not taking it upon themselves to get educated on the product for sale (in this case; StarCraft 2).

It's happened to me and I'm sure it's happened to almost every other person out there; they see something good on TV (or wherever) for advertisement and they go out to buy that product, only to find out it's nothing like they saw or expected.

In this day and age, if people see something on TV that interests them, they'll look it up through Google. With websites, advertising through other media only really needs to hook people in and let them know you exist rather than really telling them anything concrete.

The Starcraft II ad is an appeal to emotion - short, intense and good looking. That gets people to find out more if they want to.

I actually agree with the OP. The commercial is bit misleading about the gameplay mechanics. Some young players who never played starcraft, may perceive as some sort of action or FPS game.

[QUOTE="GummiRaccoon"]

[QUOTE="ColdP1zza"]

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

ColdP1zza

Nope. They are showing the legendary cinematics, which is a large part of why the games are awesome.

How do cinematics make the game awesome?

[QUOTE="ColdP1zza"]

Anyone else think that the Starcraft 2 ad they have on tv is extremely misleading and a terrible representation of the game? I was watching tv with a friend who plays games, but not too often, and he said "wow that game looks pretty cool". Then I asked him, do you know what star craft is? And he said "A shooter?".

They make the game look like some sort of epic action game and don't even give a hint at what the game really is.

EDIT: I am not saying anything bad about the game itself. I think it looks like its going to be great, but I am just talking about the commercial, which if you haven't seen, can be watched here:http://www.youtube.com/watch?v=iZsLUdsIZeo

neatfeatguy

It's called advertisement for a reason, to help push sales.

Granted, any well educated person of Blizzard games or the first StarCraft game knows what to expect from StarCraft 2. However, it's in Blizzard's interest to help drive sales of the game and to try and appeal to others out there that might not know what to expect and then those people just rush out to buy the game based solely on the commercial.

In no way is it Blizzard's fault for those that are fooled by the commercial when they find out the game is something totally different; it's the consumers fault for not taking it upon themselves to get educated on the product for sale (in this case; StarCraft 2).

It's happened to me and I'm sure it's happened to almost every other person out there; they see something good on TV (or wherever) for advertisement and they go out to buy that product, only to find out it's nothing like they saw or expected.

Agreed. While you could say it is misleading in terms of gameplay, this sells and will help with sales certainly for people who don't know of StarCraft and it'll get them curious. Oh and this always happens nothing new and not only from Blizzard.

Awesome commercial for it imo.

And like MOST things, commercials try to get as many NEW people into the game as possible.

I cant wait for this game.

Like others in this thread I dont play alot of onlien for RTS games, im really excited to play the singleplayer for the story and cinematics.

Sure ill jump online for a few matches, but its not something ill do all the time. Cant wait to try the editor out to.

If that trailer is baffling to you then you never played the first Starcraft. There's a fleshed out story in there and cool cinematics to boot.

Yeah it is misleading, but if you can't be bothered to look a little into something before spending $60 on it then you probably won't care if it turns out not to be your thing.

Yeah it is misleading, but if you can't be bothered to look a little into something before spending $60 on it then you probably won't care if it turns out not to be your thing.

felixiration

[QUOTE="felixiration"]

Yeah it is misleading, but if you can't be bothered to look a little into something before spending $60 on it then you probably won't care if it turns out not to be your thing.

Koawinter

I seriously don't know who would be stupid enough to see such a commercial, go directly to the store and NOT find out at least the genre which is clearly specified on the back.

The commercial is EPIC, one of the best trailers ever, why must you look at such small details? most people that ever touched a PC, for games, heard about Blizzard and/or Starcraft, if some don't who cares? where does it really say it's an FPS? there's nothing misleading about it, just a trailer, people can assume w/e they want if they don't even know that SC is an RTS.

Is this an FPS?

DanielDust

People are always shooting at eachother in the trailer, and its not a detail I'm pointing out, its the entire commercial.

[QUOTE="Koawinter"][QUOTE="felixiration"]

Yeah it is misleading, but if you can't be bothered to look a little into something before spending $60 on it then you probably won't care if it turns out not to be your thing.

DanielDust

I seriously don't know who would be stupid enough to see such a commercial, go directly to the store and NOT find out at least the genre which is clearly specified on the back.

I know tons of people who would do that. Every non-hardcore gamer does that. They go by tv commercials and word of mouth alone.

RTS > Shooters.Chiddaling

That's very irrelevent. This isn't a thread comparing the two genres...

[QUOTE="DanielDust"]

The commercial is EPIC, one of the best trailers ever, why must you look at such small details? most people that ever touched a PC, for games, heard about Blizzard and/or Starcraft, if some don't who cares? where does it really say it's an FPS? there's nothing misleading about it, just a trailer, people can assume w/e they want if they don't even know that SC is an RTS.

Is this an FPS?

ColdP1zza

People are always shooting at eachother in the trailer, and its not a detail I'm pointing out, its the entire commercial.

I know tons of people who would do that. Every non-hardcore gamer does that. They go by tv commercials and word of mouth alone.

ColdP1zza

The 'in' genre this generation is First Person Shooters. Casual/mainstream gamers will just see a gun and think it's a shooter. There are aliens, guns shoot aliens. It is their loss if they aren't willing to either a) research and learn on their own initiative or b) try something new.

Personally I think schools have spoon fed the youth too much and as such they have little to no will to learn something by themselves, and this situation ends up being embedded in all aspects of their personality. It's a bit of a tangent but with the mass of information available on the internet, and the general laziness and lack of attention span, it annoys me slightly.

It's hard to hype up something so generic through gameplay footage alone.