The main issue with Steam is the fact that whatever you buy is tied directly to that account, and cannot be moved in fear of piracy or game swapping (think of them like books in a library. 1 copy goes around to 7 people, no need for those 6 people to buy the game theselves). The dilema with this is that if your account is stolen (hundreds are reported per day with no way to prove scammers from real victims), you can't retrieve the games you brought right and proper.
Back to the question, publishers can gain from Steam with Digital Distribution. It increases visibility, convienience, and there's no need to wait in line or wait for the game to be shipped, if you can have it shipped to you at all. Thus, Digital Distribution = more sales, and more potential profit.
The problems with having publishers sign onto Steam is the deal that since Valve will be hosting the download on their servers, they'll demand quite a portion of the game's profits, possibly too large of a percentage for the publishers. Not only that, but since they've got the upper hand in negotiations, they can name any price, and they'll have to abide by them, or lose the deal.
Log in to comment