it depends on my mood but mostly i like online games so its usually not that important but if it is a new game, an anticipated game or a game that had high cost then I watch for sure
games like battlefield, sega allstar racing etc where the story really doesnt mean anything i dontfollow. but mgs, uncharted, bioshock i pay close attention to the story.
It really depends on the game. The vast majority of games I will actively gloss over the story because it's garbage. This becomes difficult on games that are structured in such a way that the developers obviously thought their story was good (see FFXIII) and gave it plenty of emphasis. Story pacing is perhaps more important, as I don't mind watching a brief cinematic here and there as a bit of a break from gameplay. Infamous did that fairly well, as most of the story was told via audio and the few cinematics were very brief. I could leap around while I was getting exposition.
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