How can any 3rd party company afford exclusive titles in day and age?

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pimperjones

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#1 pimperjones
Member since 2006 • 3116 Posts

With AAA games hitting the 40million plus budget level, I don't see how any 3rd party Studio can afford to make

console exclusives on there top titles.

I can understand that back in the days when games were relatively cheaper to make a studio can 

offset their  potential loss sales via lucrative royalty free deals with console manfacturers. 

But in todays ages it just doesn't make any sense with every exclusive you make you're 

losing a potential 10million plus sales. 

How can we expect any 3rd party dev to continue to keep console exclusives with this generation of gaming?

Like I said before the age of 3rd party exclusives has come to an end, 

only low budget titles and small upcoming dev studios will make exclusives. 

With this gen it's up the 1st party titles to win the war.  

 

 

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magus-21

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#2 magus-21
Member since 2006 • 2868 Posts
According to what I've read, a publisher has to sell at least half a million copies of a game in order to break even on costs. For the 360 or Wii, that's not such a big number because they already have substantial user bases. It's fairly easy for a high-profile third-party game to sell half a million units. For the PS3, though, that is a huge number; you're basically expecting one out of every four PS3 owners to buy your game. That's the kind of attach ratio you'd expect from a killer app like Zelda or Halo or FF or Gears, not from a typical third-party game.
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KurupSoldr

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#3 KurupSoldr
Member since 2006 • 4094 Posts
i dont expect there too be that many 3rd party exclusives much anymore becuase of the above statements, besides it really comes down to the 1st party games that people really want like a halo 3 or a killzone, god of war etc.
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pimperjones

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#4 pimperjones
Member since 2006 • 3116 Posts
According to what I've read, a publisher has to sell at least half a million copies of a game in order to break even on costs. For the 360 or Wii, that's not such a big number because they already have substantial user bases. It's fairly easy for a high-profile third-party game to sell half a million units. For the PS3, though, that is a huge number; you're basically expecting one out of every four PS3 owners to buy your game. That's the kind of attach ratio you'd expect from a killer app like Zelda or Halo or FF or Gears, not from a typical third-party game.magus-21
From what I've heard games are reaching the 40+ million mark on buget. Half a million games even at $50 net profit per game is only 25million, thats not even half the budget on a Next Gen AAA title. At 40million budget a game will have to sell at least 1.5 million units to just break even. Right now thats 75% of the owners of PS3. In order for a company to make money off a game pretty much every person with PS3 right now needs to buy the game, thats rediculous.
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jdt532

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#5 jdt532
Member since 2003 • 4236 Posts

Well we don't really know how much the developer makes on each game. Out of the $60 consumers pay for the game how much of that does the developer get? Also if a developer spends 40 million on one game they have some major management issues. Epic claims that Gears only cost around 10 million.

 

Anyway lets say a developer spends 20 million on development and publishing and lets say they make $40 on each game after paying royalties to the console maker. If they sell 1 million copies that's 40 million subtract the 20 million they spent on the game and that leaves 20 million in profit. Is it unreasonable to think a AAA game wouldn't sell 1 million copies on the PS3 alone especially now that the PS3 is out in Europe? I don't think so.

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Nike_Air

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#6 Nike_Air
Member since 2006 • 19737 Posts

We can't expect it , but there will be a couple here and there for strategic reasons. (More attention and more attention from the platform holders). MGS4 and FFXIII as a timed games would do very good things for Sony so they should look into seeing if they can do anything about those. If not , then no big deal. We can still play them and overall we will get more games from other developers now going multiplat.

 

 

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pimperjones

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#7 pimperjones
Member since 2006 • 3116 Posts

Well we don't really know how much the developer makes on each game. Out of the $60 consumers pay for the game how much of that does the developer get? Also if a developer spends 40 million on one game they have some major management issues. Epic claims that Gears only cost around 10 million.

 

Anyway lets say a developer spends 20 million on development and publishing and lets say they make $40 on each game after paying royalties to the console maker. If they sell 1 million copies that's 40 million subtract the 20 million they spent on the game and that leaves 20 million in profit. Is it unreasonable to think a AAA game wouldn't sell 1 million copies on the PS3 alone especially now that the PS3 is out in Europe? I don't think so.

jdt532
Yes but thats assuming they only spent 20million on dev and that every other person with a PS3 buys the game, thats alot of assumptions. You're giving a best case scenario, even if every other PS3 onwer buys the game they only stand to double their investment. Why would they risk that when another 10million potential customers could purchase the game and triple or even quadrupale their investment? Staying on PS3 means at best a 20million profit, going multiplat means at worst 40million profit, which one would you choose.
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Denji

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#8 Denji
Member since 2003 • 12757 Posts
Well, for people who get their panties in a twister about these exclusives, I'd say wait awhile when PS3 and Wii have a well established user base where exclusives would be possible for each system, and worry about it then. PS3 just started, and it's not even world wide yet. I don't blame these companies going multi, cause PS3 has a slow start. It's a matter of the 3rd party company's survival. Especially at the budget these games are going by. They can choose to go PS3 only, but they would be losing more money than they are gaining at this point and time. I'd say, maybe this time 2008, companies might have more confidence and the user base will be larger. Especially with the "said" $100 dollar price cut in Oct, 2007's holiday season is going to be important for PS3.
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jdt532

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#9 jdt532
Member since 2003 • 4236 Posts
[QUOTE="jdt532"]

Well we don't really know how much the developer makes on each game. Out of the $60 consumers pay for the game how much of that does the developer get? Also if a developer spends 40 million on one game they have some major management issues. Epic claims that Gears only cost around 10 million.

 

Anyway lets say a developer spends 20 million on development and publishing and lets say they make $40 on each game after paying royalties to the console maker. If they sell 1 million copies that's 40 million subtract the 20 million they spent on the game and that leaves 20 million in profit. Is it unreasonable to think a AAA game wouldn't sell 1 million copies on the PS3 alone especially now that the PS3 is out in Europe? I don't think so.

pimperjones

Yes but thats assuming they only spent 20million on dev and that every other person with a PS3 buys the game, thats alot of assumptions. You're giving a best case scenario, even if every other PS3 onwer buys the game they only stand to double their investment. Why would they risk that when another 10million potential customers could purchase the game and triple or even quadrupale their investment? Staying on PS3 means at best a 20million profit, going multiplat means at worst 40million profit, which one would you choose.

 

Yeah right this second it makes more sense to go muti platform cause there are only 1.5 to 2 million PS3s out there but after the PS3 is launched in Europe that will boost the amount of PS3s out there. Also by the time MGS4 and FFXIII come out there should be at least 7 or 8 million PS3s sold so why can't those games be exclusive? 

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deadpool51

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#10 deadpool51
Member since 2007 • 243 Posts
According to what I've read, a publisher has to sell at least half a million copies of a game in order to break even on costs. For the 360 or Wii, that's not such a big number because they already have substantial user bases. It's fairly easy for a high-profile third-party game to sell half a million units. For the PS3, though, that is a huge number; you're basically expecting one out of every four PS3 owners to buy your game. That's the kind of attach ratio you'd expect from a killer app like Zelda or Halo or FF or Gears, not from a typical third-party game.magus-21
exactly, the PS3 is just stuck ina rut now that these high profile games happened to be comign out so early in its release. So if a studio needs to sell atleast 500,000 units they NEED to realease it on a console that has alot more then that sold. the PS3 will get its exclusives once it get its footing steady in the market place.