first of they need to realize and admitt that they messed up. their arrogance really got the best of them. they can't spin being in "third place" is a good thing, because i don't think they made the ps3 to be in thrid place.
when they humble themselves, they can start to change their miss-step.
Price cut. you can't be 1st in this recession being the most expensive system. they are taking losses with the price anyway, but everyone knows they make it up through software sales.
how about $5 discount on games. instead of $59.99...why not $55. a cheaper game, and free online might push their multi plat game sales.
PAY FOR EXCLUSIVES! try to work out a deal in bringing at least timed exclusive for 6 months. that really helps game sales and helps associate games for ps3 instead of multi plat. also make sure that developers not advertise that its multi plat UNTIL the game releases 3 months into the timed exclusive. having the deal with ubisoft games, namco,square enix and capcom would help.
make deals with individual developement studios.help them make games better and easier. if the cell is hard to code for, make it easier for them. in turn get some exclusive rights.
more advertising! not that montage of all the games, but indvidual advertisements on games. have lbp flood the saturday morning cartoons and cartoon network.
make online gaming easier by making matchmaking wit friends easier. have a lineal online hub and not let game studios make their own. hire some great networking people that can make the xmb and psn more creative. its functional, make it unique.
home is great, but use the trophy system as virtual cash to customize clothes, and user space. it makes trophy system more relevant.
have better games that relate to the japanese market. have you seen your sales in japan? its horrible. bring more rpgs and games that interest their taste,
stop trying to make a million sku's. just have one...an affordable 1.
from there we can build a model that can carry to ps4 and beyond. it starts with price...then with games...then advertise them.
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