Sony advertising gone mad?

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cooper182

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#1 cooper182
Member since 2006 • 432 Posts

    Alright guys i saw this advert at the cinema today when i went. It was a really stupid advert that didnt make any sense( to me anyway). It was another strange advert from sony promoting the ps3. You are saying you have some strange ones in the US take a look at this!

http://www.joystiq.com/2007/03/17/consoul-shows-more-bizarre-european-ps3-marketing/

(from the UK and yes i am getting one at launch)

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roadkill88

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#2 roadkill88
Member since 2005 • 2313 Posts
You are obviously new to Playstation ad campaigns and haven't seen PS1 nor PS2 ads.
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deactivated-61ff675e61178

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#3 deactivated-61ff675e61178
Member since 2004 • 12558 Posts

You are obviously new to Playstation ad campaigns and haven't seen PS1 nor PS2 ads.roadkill88

Yeah, but at least those adds made you want one.  The ps9 thing was damn cool.  It made anything "PlayStation" seem cool and futuristic. These ps3 adds just make no sense. 

Sony needs to start making more informative adds.  I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars.  If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one.   Sony needs to start explaining why the ps3 is worth the extra $200.  Do you think the average joe knows what the Cell is or cares about Blu-Ray?  No.  But they need to know in order to understand why the ps3 is worth the price.  Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

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Dr-Strangelove

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#4 Dr-Strangelove
Member since 2005 • 811 Posts
the only thing I got from it was that possibly each character in the commercial was a different aspect of a game character perhaps?

crazy weird characters all getting together in one place, the PS3?

beyond that I can't really venture a guess.




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Orion_5

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#5 Orion_5
Member since 2006 • 60 Posts

[QUOTE="roadkill88"]
Sony needs to start making more informative adds. I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars. If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one. Sony needs to start explaining why the ps3 is worth the extra $200. Do you think the average joe knows what the Cell is or cares about Blu-Ray? No. But they need to know in order to understand why the ps3 is worth the price. Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

makingmusic476

Ever see these ads? http://www.playb3yond.com/
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ejstrup

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#6 ejstrup
Member since 2005 • 2192 Posts
wtf...
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deactivated-61ff675e61178

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#7 deactivated-61ff675e61178
Member since 2004 • 12558 Posts
[QUOTE="makingmusic476"]

[QUOTE="roadkill88"]
Sony needs to start making more informative adds. I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars. If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one. Sony needs to start explaining why the ps3 is worth the extra $200. Do you think the average joe knows what the Cell is or cares about Blu-Ray? No. But they need to know in order to understand why the ps3 is worth the price. Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

Orion_5


Ever see these ads? http://www.playb3yond.com/

Ever seen those adds on television? ;)

The only people that'll go to playb3yond.com, are people like you and me, and people like that have most likely already been there and seen them. I'm talking about the average person, who doesn't know that much about gaming.

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Thomas-Crown

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#8 Thomas-Crown
Member since 2006 • 30371 Posts
Looks like Sony's strategy worked. It got people talking. :P 
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Orion_5

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#9 Orion_5
Member since 2006 • 60 Posts
[QUOTE="Orion_5"][QUOTE="makingmusic476"]

[QUOTE="roadkill88"]
Sony needs to start making more informative adds. I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars. If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one. Sony needs to start explaining why the ps3 is worth the extra $200. Do you think the average joe knows what the Cell is or cares about Blu-Ray? No. But they need to know in order to understand why the ps3 is worth the price. Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

makingmusic476


Ever see these ads? http://www.playb3yond.com/

Ever seen those adds on television? ;)

The only people that'll go to playb3yond.com, are people like you and me, and people like that have most likely already been there and seen them. I'm talking about the average person, who doesn't know that much about gaming.


I wouldnt know...I dont watch TV...
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steve_89

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#10 steve_89
Member since 2006 • 790 Posts
i suddenly want a ps3 :D
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Zeke129

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#11 Zeke129
Member since 2003 • 11176 Posts
You think that was weird? You haven't seen some of the PS2 ads:

A huge rancid dog travelling at five thousand miles per hour!

The PS3 ads have nothing on that one.


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wallpaper42

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#12 wallpaper42
Member since 2005 • 4127 Posts
I think most of them are cool, that one is pretty funny but doesn't have to do with the PS3. And I didn't like that posessed baby one a while back. But their latest motorstorm one is awesome.
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wallpaper42

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#13 wallpaper42
Member since 2005 • 4127 Posts

You think that was weird? You haven't seen some of the PS2 ads:

A huge rancid dog travelling at five thousand miles per hour!

The PS3 ads have nothing on that one.


Zeke129

LOL!!!

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G-Legend

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#14 G-Legend
Member since 2005 • 7387 Posts

[QUOTE="Zeke129"]You think that was weird? You haven't seen some of the PS2 ads:

A huge rancid dog travelling at five thousand miles per hour!

The PS3 ads have nothing on that one.


wallpaper42

LOL!!!

LMFAO :lol: That one is hilarious it makes like no sense and the wolfman sounds retarded, but it makes you go WTF?! And the ending explains it kind of "Be who you wanna be"

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Blitz_Nemesis

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#15 Blitz_Nemesis
Member since 2005 • 8042 Posts
You think that was weird? You haven't seen some of the PS2 ads:

A huge rancid dog travelling at five thousand miles per hour!

The PS3 ads have nothing on that one.


Zeke129
ROLF!?!?!?!.............
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#16 HellsAngel2c
Member since 2004 • 5540 Posts

i try to understand this ad but its pretty tough- i guess each person in it represent a genre of game? Eg, mafia guy throws grenade at football guy... but even thats pushing analytical skills to the extreme!!!

and that wolfman ad for the ps2 was like....woah! NO sense whatsoever... man i love crazy sony ads!

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TheFlush

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#17 TheFlush
Member since 2002 • 5965 Posts
I think most of them are cool, that one is pretty funny but doesn't have to do with the PS3. And I didn't like that posessed baby one a while back. But their latest motorstorm one is awesome.wallpaper42
I loved that baby doll one, to me it's the best playstation commercial I have ever seen. the doll is a metaphore for all kinds of emotion and the levitating ps3 stands for superiority. I love it! The one thing I didn't get with the ps2 commercial was the 'the 3rd place' slogan....what did it mean?!
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MorisUkunRasik

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#18 MorisUkunRasik
Member since 2006 • 1511 Posts
My Favorite PS2 Commi

http://www.youtube.com/watch?v=meQ5fSAb1yo&mode=related&search=
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Bluestorm-Kalas

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#19 Bluestorm-Kalas
Member since 2006 • 13073 Posts
Now that is what I call crappy advertising! (no pun intended).
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#20 G-Legend
Member since 2005 • 7387 Posts

My Favorite PS2 Commi

http://www.youtube.com/watch?v=meQ5fSAb1yo&mode=related&search=
MorisUkunRasik

CANT YOU SEE IT'S COMING! CANT YOU SEE IT'S COMING CAN'T YOU SEE IT'S COMING!

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MorisUkunRasik

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#21 MorisUkunRasik
Member since 2006 • 1511 Posts
I watched it twice. The clock in the begining strikes 2 I thought that was kind of cool
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#22 Cazman2015
Member since 2005 • 323 Posts
The PS2 ad was cool, and made sense.

PS3 ad was just retarded. If it wasn't so late I'd consider cancelling my pre-order, what the hell is Sony playing at...?
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vincent380

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#23 vincent380
Member since 2003 • 2244 Posts
I still dont understand those weird ass ads only one i kinda understood was the controller one

But that crazy ass baby one made no sense to me
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risi37

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#24 risi37
Member since 2005 • 4542 Posts
The ps2 and playb3yond ads are not bad but this is living ads WTF they suck
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#25 JoKeR_421
Member since 2006 • 8920 Posts
the only thing I got from it was that possibly each character in the commercial was a different aspect of a game character perhaps?

crazy weird characters all getting together in one place, the PS3?

beyond that I can't really venture a guess.




Dr-Strangelove
yes its HOME, thats the secret messege lol, i mite be rite who knows, maybe they where mentioning home on it
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#26 imnotacrook
Member since 2003 • 280 Posts

[QUOTE="roadkill88"]You are obviously new to Playstation ad campaigns and haven't seen PS1 nor PS2 ads.makingmusic476


Yeah, but at least those adds made you want one. The ps9 thing was damn cool. It made anything "PlayStation" seem cool and futuristic. These ps3 adds just make no sense.

Sony needs to start making more informative adds. I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars. If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one. Sony needs to start explaining why the ps3 is worth the extra $200. Do you think the average joe knows what the Cell is or cares about Blu-Ray? No. But they need to know in order to understand why the ps3 is worth the price. Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

i agree! 100% the fact that I hear no mention of Linux and its ability to be installed to the Ps3
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#27 urazn13
Member since 2007 • 178 Posts
I think it's subliminal to an extent that us, the people, can't understand. First of all, the ad did get us talking :-) Second of all, it probably has such an impact on our brains that makes us want to have one. You might be reading this, and thinking, "WTF no it doesn't!" but it's probably a drive beyond your control, that you don't even realize. Kind of like what the 25th frame does to you. Hmm?
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#28 AJC3317
Member since 2003 • 2546 Posts
[QUOTE="makingmusic476"]

[QUOTE="roadkill88"]
Sony needs to start making more informative adds. I'm sure many people are turned off by the $600 pricetag simply because they don't know why it costs $600 dollars. If you can choose between a $400 console and a $600 one, that for all intents and purposes look the same, you'll choose the $400 one. Sony needs to start explaining why the ps3 is worth the extra $200. Do you think the average joe knows what the Cell is or cares about Blu-Ray? No. But they need to know in order to understand why the ps3 is worth the price. Sony needs to stop with this baby doll and hand grenade crap and starting advertising what they're actually selling.

Orion_5

Ever see these ads? http://www.playb3yond.com/

those ads rock and would be perfect to be put on tv. i really don't understand why sony doesn't release those
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Crazy87

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#29 Crazy87
Member since 2005 • 2900 Posts
lol that was sweet so im guessing it worked cause sony is making ppl notice it more huh?
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#30 Liquid-Prince
Member since 2007 • 2277 Posts
WHAT...THE...FC*K
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aka_aj03

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#31 aka_aj03
Member since 2004 • 5911 Posts
man, that chick sitting on the toilet seat make me wanna get a PS3, lol....
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#32 PSdual_wielder
Member since 2003 • 10646 Posts
what on earth does that have to do with a PS3 except for the obvious hint the commercial costs a lot to make?
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#33 menduco76
Member since 2006 • 650 Posts

Looks like Sony's strategy worked. It got people talking. :P Thomas-Crown

not really you dont get it.  OF course its gonna get people like us that go to gaming forums talking.  We are already well informed.  Most people wont be talking about these ads.  It doesnt say anything about the PS3 really...its just nonsense.  If it did say more, maybe they would be selling more consoles.  The fact of the matter is that the PS3 is not selling as they hoped...and the REAL reason behind marketing campaigns is to sell.  So, their marketing campaign has not worked.  It has not met the ultimate goal of sales.  The average person who sees that commercial will not be talking about it in a positive way.  They will all be like "What was that?  it makes no sense...weak.".  And thats not good.

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cooper182

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#34 cooper182
Member since 2006 • 432 Posts
what on earth does that have to do with a PS3 except for the obvious hint the commercial costs a lot to make?PSdual_wielder
i know, you'd think they would advertise the console! lol
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#35 share_jatt
Member since 2004 • 113 Posts
sonys just trying to be abstract and come up with kinda out of the box ideas, basically they are trying to make a statement about their company that they are the kinda company to venture out of the norm to provide something exciting a submersive which of course was the ps2 and now is the ps3 its a statement about their company and product positions sonys trying to sell an idea that the ps3 will bring you an experience which is so beyond what expect that it intrigues you enough to question such a product and there for you will try it out and buy it.... for an ad campaign its risky but with their position they can pull it off it is sony not some second rate company 
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darkfame

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#36 darkfame
Member since 2004 • 970 Posts
Wow, these commercials actually do suck. Especially the PS3 bike commercial when you think about the Wii mote which gives you a lot more control than the PS3s six axis.

The ads shown at http://www.playb3yond.com/ are much better.
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#37 h4yabusa
Member since 2005 • 879 Posts

[QUOTE="Thomas-Crown"]Looks like Sony's strategy worked. It got people talking. :P menduco76

not really you dont get it. OF course its gonna get people like us that go to gaming forums talking. We are already well informed. Most people wont be talking about these ads. It doesnt say anything about the PS3 really...its just nonsense. If it did say more, maybe they would be selling more consoles. The fact of the matter is that the PS3 is not selling as they hoped...and the REAL reason behind marketing campaigns is to sell. So, their marketing campaign has not worked. It has not met the ultimate goal of sales. The average person who sees that commercial will not be talking about it in a positive way. They will all be like "What was that? it makes no sense...weak.". And thats not good.

Not selling as well as they hoped ? Really ? Sold more than the PSone & PStwo consoles in the same time frame of their release, surely that what they were hoping for
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#38 The_Tombo
Member since 2005 • 3537 Posts
You think that was weird? You haven't seen some of the PS2 ads:

A huge rancid dog travelling at five thousand miles per hour!

The PS3 ads have nothing on that one.


Zeke129


Man that ps2 commercial is the best commercial I've ever seen!!
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rogerjak

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#39 rogerjak
Member since 2004 • 14950 Posts
Playstation advertising was always crazy!
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#40 bue255
Member since 2004 • 44 Posts
No No you got it all wrong, that was the trailer for the new Spike Jonze movie ;)
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#41 firebreathing
Member since 2005 • 4619 Posts
it's obviously saying Sony will nade your ass if you don't buy one through a series of strange events >_> 
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#42 Alyxm1
Member since 2005 • 1704 Posts
You are obviously new to Playstation ad campaigns and haven't seen PS1 nor PS2 ads.roadkill88
theres an even weirder one, that doesnt say PS3, just this is living, and plus one PS2 Add rocked, "WELCOME TO THE THIRD PLACE".
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#43 ShinAkuma777
Member since 2006 • 3602 Posts
that was a great commercial plus the poster with the hot chick pointing to the ps3 logo i think the commercial probably was just getting at all you could do on the system but who knows that sh** was funny
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#44 redflagwaving
Member since 2006 • 908 Posts
i like everything about Sony except that.
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#45 MSE369
Member since 2004 • 310 Posts
hahaha man all Sony Playstation Ads are CRAZY!! haha whether the old original Playstation ads,the PS2 ads or the PSP ads...this is just following in theyre footsteps :P
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#46 SumerianDaemon
Member since 2006 • 868 Posts
These ads are made to atract interest.So they are the best....Think about it. Is there any chance you wont remember the ad forever?
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#47 jayo17ie
Member since 2007 • 244 Posts
WTF?
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cooper182

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#48 cooper182
Member since 2006 • 432 Posts
what do you guys think sony should do to improve there adverts?
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#49 lennon07
Member since 2007 • 512 Posts
they ALL ROCK WOOO
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#50 cooper182
Member since 2006 • 432 Posts
bump