xbox 360 to get blu-ray?!?

http://www.xboxaddict.com/news/view.php?News_ID=7974

i dont really get how this would work for them if hd-dvd does lose the battle to blu-ray wouldnt they really need to make a completely new system to back up blu ray and how much you guys think this would cost them xbox 360 fanboys???

Probably wont happen this gen. Maybe on the next MS console if HD-DVD fails.