[QUOTE="SuperFlakeman"]
[QUOTE="MFDOOM1983"] Google is your friend. Nintendo was losing a few dollars for every 3ds sold, when they cut the price to $170. Wii's manufacturing cost was $158 and was cut down to $88 in 2009. MFDOOM1983
Manufacturing cost =/= total cost of producing a unit.
It doesn't factor in marketing, R&D & other expenses, the number you have is only a part of the total, which is uknown, but sometimes we can deduce an interval.
Manufacturing cost is just a few dollars($4-$8) on top of the BOM.No company factors in R&D into their products MSRP. :|
When gaming companies speak in terms of "selling at a loss" or "making a profit" in that context they include all expenses related to the console.
3DS in March 2011 was probably pretty close to its price, so no crazy $80 markup like you think. Maybe $20-$30, probably less due to the horrible currency conversion.
I'm just giving (realistic, or rather, probable) examples, we don't know the actual break even point to know how much they made per unit sold @ $250.
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IGN:
"Think about that $103.25. You pay $249.99 plus tax. But as with anything in business, a simple breakdown of a product's core components doesn't paint the full picture. Let's take a further look."
"Of course, there are a number of costs surrounding this figure that aren't factored into IHS's breakdown. Packaging, marketing and R&D play an enormous role in determining the price of a system, not to mention software development."
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Venturebeat:
"Does that mean Nintendo is gouging consumers with the hefty price?
Not necessarily, since the cost estimate is simply an estimate of the raw materials for the 3DS. It doesnt include the very real costs of marketing, advertising, research and development, retailer margin and other costs that go along with a worldwide product launch."
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Bolded is key. We just don't know, but your 'guess' is imo unrealistic.
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Kotaku:
"It's not including research & development costs, shipping costs, advertising costs, the cuts retailers may take"
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