Business models aren't based on if something making money or not. Are based on meeting goals. See the 3DS. Was selling well, being sold for a profit. It didn't meet the goals, Nintendo's stocks felt, 30% price cut, and 50% salary reduction for Iwata.
That's who it works. Companies don't spend large amounts of money to "get their money back", they do it to meet goals. I really hope that EA was just PR'ing when they saidthey want to take CoD down, because if those are their actual goals, the future of BF as we know it may be jeopardized.
Activision makes plenty of money with other, much smallergames (licensed games, bunch of stuff), and there's the Blizzard part of Activision Blizzard.
IronBass
Meeting goals is exactly what Battlefield 3 will shrug off as nothing, because it's going to meet more than that. Bad Company 2 wasn't meant to be as big of a hit as it was. 9 million copies is one hell of a feat. Battlefield 3 will probably get that this year alone. 3DS met Nintendo's goals. It didn't meet the investors goals because they don't realize it has the same success as the DS, WITHOUT a holiday season. Investors want to ruin Nintendo and turn them into an Apple company, and they expected the 3DS to be a wild hit like smartphones for some ungodly reason.
Why would that be? You don't take down another competitor by being the same. You take them down by doing what you've always done, but way better. You don't copy the competitor. What I'm hearing is that they're prepared to give DICE the funding they need to continually improving Battlefield. Unlike Activision, who refuses to pay the proper fees they owe the developers.
Not enough to sustain their current size. Also it's just a name joining really. Blizzard still maintained it's own independence and management. They're still owned by the same parent company. Activision doesn't get to use Blizzard's profits. They just get counted in the earning reports.
Log in to comment