[QUOTE="Bread_or_Decide"][QUOTE="BambooBanger"] Talk about a last ditch effort.
Imagine how much theyre losing on each system! Couple that with the abysmal software sales...
BambooBanger
They cut the cost. They aren't losing as much anymore. In fact its probably closer to being profitable. Is Microsoft even making money yet? Probably still feeling the pinch on that extended 3 year warranty.
They were losing $200 USD on each $599 PS3 sold 11 months ago, I can't imagine the manufacturing costs have dropped that significantly within a year.
Since the system's launch, production costs have been reduced significantly as a result of phasing out the EE chip[48] and falling hardware costs.[49][50] The cost of manufacturing Cell microprocessors has fallen dramatically as a result of moving to the 65nm production process[51][50] and Blu-raydiodes being around $100 cheaper to manufacture.[49][52]
The cumulative reduction in production costs is as follows:
- Blu-ray (cost reduction: US$100)
- Cell B.E. (cost reduction: US$29 - US$40)
- EE removal (cost reduction: US$27)
- Chipset Modifications: Sony has removed a CXD9208GP, 2 RDRAM chips (US$5), and some passives and are planning on moving the RSX graphics chip from 90nm to 65nm production process and "the unification of separate smaller ICs - such as Bluetooth and Wi-Fi - into single chip solutions and a change to a more specialized Southbridge." (cost reduction: unknown)
This brings the total cost reduction to at least $156 excluding the chipset modifications. Excluding the 65nm Cell B.E. change (which is not yet used), the minimum cost reduction based on this approximation becomes $127
Log in to comment