First of all: fps doesn't sell games, graphics, physics and Mechanics sell games.
Most developers don't care about 60fps as they know it's not as important or consumer attractive as graphics or physics, I mean, why would you prioritize fps to please a vocal minority, like the PC master race trolls when you can please the masses?
Besides, PC gamers don't even buy that many games.
Oh, and the only reason PC can achieve 60fps with ultra settings is because we have console generations, if we didn't, nobody would afford playing games at high settings because we wouldn't be able to keep with the technology.
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