I find that a lot of 360 games look very similar in style, a lot of them have the dark, post modern military look to them like Doom 3 and Chronicles of Riddick. Thats one thing I don't like about the Xbox consoles in general, all the exclusives look very similar from an artistic perpective.
 At least the Sony games, for the most part, have different art styles to each other. R & C looked different in its time (first game), not many games looked like the first Killzone (the gameplay wasn't great, but we are not discussing that) with great character design fr the Helgast, and this gen you have Heavenly Sword that looks very original, FF always looks great, DMC4 will continue with its great gothic castle architecture design, MGS has always looked different and Motorstorm has that great, dirty desert look. A lot of these exclusives have different art styles (some do look similar though), compared to the 360 where most look the same.
I'd say sony definately has better games from a artistic level based on the variety of art styles. Oh, and remember, sony has Team Ico, who IMO (and many others), produce the most beautiful art driven games on the market.
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