Blu-Ray mainstream adoption will happen in 2011

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3picuri3

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#51 3picuri3
Member since 2006 • 9618 Posts
[QUOTE="CreepyBacon"][QUOTE="HuusAsking"][QUOTE="3picuri3"]

blu-ray will NEVER be like DVD. NEVER. there will be no magical flick of the switch where people all of a sudden think it's a great idea to replace their 2000$+ collections for slightly improved fidelity and uncompressed audio. not in this economy :) not a chance in hell.

organic_machine

But the studios do possess a magic switch. All they need to do is stop making DVDs. You think people will simply stop buying blockbuster movies?

Bye bye profit. People don't buy blu-ray cause theres no need for it. Whats it do that a normal DVD wont? Bit of extra content? Don't care. Got the internet if i was really all that interested but I'm not.

Reality is theres no need to ever go about DVD unless films somehow get super long and need the space, we've reached the point where we just don't need anything better, next step will be like Music and MP3 players, digital downloads. Not another Disc.

I think that movies do not need blue ray. At least, not untill a higher definition TVs become standard. Right now, if you have a 1080i TV, Blu-Ray wont make much difference. When TVs with a much higher res become the norm, that's when people will care. Sony pushed BR too early, IMO.

Games, on the other hand, will soon start to require BR. Not this gen, but soon.

that's the other thing. last I read it was something like 60% of average consumers don't find there to be a noticeable difference when comparing BRD quality to a good upscaling DVD player unless you're using 1080p. so for BRD to get mainstream adoption you need a lot of stupid people, or for everyone to have a 1080p set in their homes.

it was just the wrong time for new media - they really jumped the gun with BRD and put too much faith in the PS3 carrying the format. now that the PS3 is in 3rd place a lot of partners are taking a second look at things. i personally still find it laughable that they thought it would fly... that this was a good time to push a new media. when they made that decision only something like 4-6% of households even had an HDTV. was a bad business decision imho.

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3picuri3

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#52 3picuri3
Member since 2006 • 9618 Posts

It will overtake DVD, but it'll take some time. No medium lasts forever.jharv

the question is whether it will take over before new media comes around. at the current rate of sales all signs point to no. and don't act like this time around is similar to previous media format transitions, because it's not. DVD could go on for another 10 years and people wouldn't be concerned if you pay attention to consumer feedback on quality differences. BRD is a format for audiophiles and people that really care about visual fidelity. the strong majority of consumers just don't. add to this the fact that the quality gap is NOTHING like VHS to DVD and you've got yourself quite the pickle... hence us being here today, 3 years after format launch, talking about whether or not it will survive. and why people still - this month - in financial rags and newspapers are writing about the inevitable collapse of bluray given the volatile economic situation.

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masiisam

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#53 masiisam
Member since 2003 • 5723 Posts

Current low price (229) for BR players is a start...HD tv's need to drop in price ..

Maybe in 3 years....

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CubanBlunt

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#54 CubanBlunt
Member since 2005 • 2025 Posts

Blu-Ray is meaningless and I have the big HDTV. The upsacling my DVD's go through is more than enough for now. The next big thing will of course be digital distribution having a format or hard copy is so 2008.Khansoul

It might be "so 2008", but people still collect movies and music, a collector wants a hard copy. I collect music, I never listen to the original copy, I always burn it first. Digital Distribution has been out way b4 Blu-Ray and people dont really like it. More people like blu-ray then digital distribution.

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CubanBlunt

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#55 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="Chutebox"]

[QUOTE="Khansoul"]Blu-Ray is meaningless and I have the big HDTV. The upsacling my DVD's go through is more than enough for now. The next big thing will of course be digital distribution having a format or hard copy is so 2008.HuusAsking

I don't know how anyone can honestly say that if they have a 1080p along with everything hooked up right.

I can. Cross my heart, hope to die, stick a needle in my eye.

I've seen the difference firsthand. And I'll tell you, it doesn't really impress me. Sure, it's a crisper, sharper picture; but the gist of the picture's still there on the 480 picture.

:lol: thats the whole point of blu-ray!

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3picuri3

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#56 3picuri3
Member since 2006 • 9618 Posts
[QUOTE="HuusAsking"][QUOTE="Chutebox"]

[QUOTE="Khansoul"]Blu-Ray is meaningless and I have the big HDTV. The upsacling my DVD's go through is more than enough for now. The next big thing will of course be digital distribution having a format or hard copy is so 2008.CubanBlunt

I don't know how anyone can honestly say that if they have a 1080p along with everything hooked up right.

I can. Cross my heart, hope to die, stick a needle in my eye.

I've seen the difference firsthand. And I'll tell you, it doesn't really impress me. Sure, it's a crisper, sharper picture; but the gist of the picture's still there on the 480 picture.

:lol: thats the whole point of blu-ray!

but the point is it's not enough of an improvement to push people to adopt. it would have to be a much sharper and crisper picture for people to move from DVD.

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CubanBlunt

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#57 CubanBlunt
Member since 2005 • 2025 Posts

29.99 for a single movie...I will stick to DVD for now...GradyGG

DVD's started out at $29.99 aswell, whats your point?

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3picuri3

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#58 3picuri3
Member since 2006 • 9618 Posts

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...CubanBlunt

DVD's started out at $29.99 aswell, whats your point?

lol, are you serious? it might be that DVDs AREN'T that much anymore and offer comparable quality :)

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CubanBlunt

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#59 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="HuusAsking"][QUOTE="3picuri3"]

blu-ray will NEVER be like DVD. NEVER. there will be no magical flick of the switch where people all of a sudden think it's a great idea to replace their 2000$+ collections for slightly improved fidelity and uncompressed audio. not in this economy :) not a chance in hell.

st1ka

But the studios do possess a magic switch. All they need to do is stop making DVDs. You think people will simply stop buying blockbuster movies?

why would a company choose to stop making money ? :|

Because when the market shift it would be a waste of money to put them on DVD, look what happend to VHS, it wasn't profitable anymore.

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thinicer

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#60 thinicer
Member since 2006 • 3704 Posts

I think the market is changing. I think that the days of getting movies on a media and storing them on your shelf are drawing to a close.

It's just going to be way too easy in the coming years for people to get high-definition movie content from their televisions and the internet. With hard drives coming down in price, people are going to be far more inclined to just keep their movies on their DVR machines that will contain multiple terrabytes of space. This is where the market is trending towards, and it's not going to stop.

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3picuri3

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#61 3picuri3
Member since 2006 • 9618 Posts
[QUOTE="st1ka"][QUOTE="HuusAsking"][QUOTE="3picuri3"]

blu-ray will NEVER be like DVD. NEVER. there will be no magical flick of the switch where people all of a sudden think it's a great idea to replace their 2000$+ collections for slightly improved fidelity and uncompressed audio. not in this economy :) not a chance in hell.

CubanBlunt

But the studios do possess a magic switch. All they need to do is stop making DVDs. You think people will simply stop buying blockbuster movies?

why would a company choose to stop making money ? :|

Because when the market shift it would be a waste of money to put them on DVD, look what happend to VHS, it wasn't profitable anymore.

you really should take the time to read what I wrote a few posts back. if you have any leanings towards thinking they'd stop production on DVD right now, or even in the next year or two or three, you're sorely mistaken. DVD is still incredibly profitable and isn't showing signs of slowing.

this time it's NOTHING like the transition from VHS to DVD, nothing at all. DVD is used in more industries than film and currently makes far more money than BRD does.

you won't see DVD cut until DVD stops making money. in other words, there's no way in hell (for various reasons i outlined) that they would dream of stopping DVD production anytime soon.

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CubanBlunt

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#62 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"][QUOTE="HuusAsking"][QUOTE="Chutebox"]

[QUOTE="Khansoul"]Blu-Ray is meaningless and I have the big HDTV. The upsacling my DVD's go through is more than enough for now. The next big thing will of course be digital distribution having a format or hard copy is so 2008.3picuri3

I don't know how anyone can honestly say that if they have a 1080p along with everything hooked up right.

I can. Cross my heart, hope to die, stick a needle in my eye.

I've seen the difference firsthand. And I'll tell you, it doesn't really impress me. Sure, it's a crisper, sharper picture; but the gist of the picture's still there on the 480 picture.

:lol: thats the whole point of blu-ray!

but the point is it's not enough of an improvement to push people to adopt. it would have to be a much sharper and crisper picture for people to move from DVD.

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

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Wasdie

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#63 Wasdie  Moderator
Member since 2003 • 53622 Posts

Blu-ray will become mainstream once HDTVs come down in price enough.dream431ca

This. Its the fact that Blu-Ray is going to be the standard, and now its all about time.

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-General_Ram-

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#64 -General_Ram-
Member since 2008 • 998 Posts

bluray will be useful next gen.......:lol:

confirmed that bluray was just a scam by sony to win the HD video war.....and PS3 was the trojan horse.

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masiisam

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#65 masiisam
Member since 2003 • 5723 Posts

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...CubanBlunt

DVD's started out at $29.99 aswell, whats your point?

And it took almost 10 years for DVD to surpass VHS sales....

We are talking about BR surpassing DVD in half that time....I don't think that will happen given the difference between an upscale DVD and BR..In addition...a current TV could be used when the switch was made from DVD from VHS.......With BR...yea really do need a 1080P TV for it to outshine and upscale DVD.....Consumers are not ready for that...more are coming on board..... but no where near mainstream

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CubanBlunt

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#66 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...3picuri3

DVD's started out at $29.99 aswell, whats your point?

lol, are you serious? it might be that DVDs AREN'T that much anymore and offer comparable quality :)

What makes you think Blu-Ray's wont drop in price? That comparable quilty you speak of.....only if your DVD upconverts.

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AlphaGamer469

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#67 AlphaGamer469
Member since 2008 • 1881 Posts

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

CubanBlunt

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

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AlphaGamer469

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#68 AlphaGamer469
Member since 2008 • 1881 Posts
[QUOTE="3picuri3"][QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...CubanBlunt

DVD's started out at $29.99 aswell, whats your point?

lol, are you serious? it might be that DVDs AREN'T that much anymore and offer comparable quality :)

What makes you think Blu-Ray's wont drop in price? That comparable quilty you speak of.....only if your DVD upconverts.

Because Sony's marketing department realizes that their followers are blind and think that wasting money on Bluray versions of older movies is a good plan...

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CubanBlunt

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#69 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"][QUOTE="st1ka"][QUOTE="HuusAsking"][QUOTE="3picuri3"]

blu-ray will NEVER be like DVD. NEVER. there will be no magical flick of the switch where people all of a sudden think it's a great idea to replace their 2000$+ collections for slightly improved fidelity and uncompressed audio. not in this economy :) not a chance in hell.

3picuri3

But the studios do possess a magic switch. All they need to do is stop making DVDs. You think people will simply stop buying blockbuster movies?

why would a company choose to stop making money ? :|

Because when the market shift it would be a waste of money to put them on DVD, look what happend to VHS, it wasn't profitable anymore.

you really should take the time to read what I wrote a few posts back. if you have any leanings towards thinking they'd stop production on DVD right now, or even in the next year or two or three, you're sorely mistaken. DVD is still incredibly profitable and isn't showing signs of slowing.

this time it's NOTHING like the transition from VHS to DVD, nothing at all. DVD is used in more industries than film and currently makes far more money than BRD does.

you won't see DVD cut until DVD stops making money. in other words, there's no way in hell (for various reasons i outlined) that they would dream of stopping DVD production anytime soon.

When did I say that DVD's did sell anymore......because I didn't. I said when company see that DVD's are not profitable anymore they will drop DVD's.

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CubanBlunt

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#70 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...masiisam

DVD's started out at $29.99 aswell, whats your point?

And it took almost 10 years for DVD to surpass VHS sales....

We are talking about BR surpassing DVD in half that time....I don't think that will happen given the difference between an upscale DVD and BR..In addition...a current TV could be used when the switch was made from DVD from VHS.......With BR...yea really do need a 1080P TV for it to outshine and upscale DVD.....Consumers are not ready for that...more are coming on board..... but no where near mainstream

You still need a DVD player that upconverts, if you have to buy a DVD that upconverts, why not buy a Blu-ray player, and use it as a DVD player, who said you had to buy blu-ray movies?

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Khansoul

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#71 Khansoul
Member since 2004 • 4639 Posts
[QUOTE="masiisam"][QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...CubanBlunt

DVD's started out at $29.99 aswell, whats your point?

And it took almost 10 years for DVD to surpass VHS sales....

We are talking about BR surpassing DVD in half that time....I don't think that will happen given the difference between an upscale DVD and BR..In addition...a current TV could be used when the switch was made from DVD from VHS.......With BR...yea really do need a 1080P TV for it to outshine and upscale DVD.....Consumers are not ready for that...more are coming on board..... but no where near mainstream

You still need a DVD player that upconverts, if you have to buy a DVD that upconverts, why not buy a Blu-ray player, and use it as a DVD player, who said you had to buy blu-ray movies?

Probably because of the 300 dollar price difference.

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3picuri3

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#72 3picuri3
Member since 2006 • 9618 Posts

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

CubanBlunt

i've seen quite a bit on BR and it's just not worth it imo, and in the vast majority of consumers opinions - or guess what, we'd be having a different conversation right now about how good BR is doing. it's not though is it.

it's a minor upgrade considering most people have upconverting dvd players these days.

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3picuri3

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#73 3picuri3
Member since 2006 • 9618 Posts

[QUOTE="dream431ca"]Blu-ray will become mainstream once HDTVs come down in price enough.Wasdie

This. Its the fact that Blu-Ray is going to be the standard, and now its all about time.

i highly doubt it will ever be a standard. for that to happen people have to adopt. they aren't. read the FT articles from Sep 08 or just google BluRay is failing...

it's moving far too slow to become the standard for home media, and it's failing hardcore on PC to boot. it's too expensive to make the drives compared to dvd and that price won't be going down anytime soon.

just to put it in to perspective - tell me if people were arguing over whether DVD would fail 3+ years in to its product cycle... (hint: they weren't, they were celebrating by now). the mere fact that major financial publications that spell out the doom of the format by 10:1 to articles from fringe publications that say it won't should be enough for most people...

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CubanBlunt

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#74 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"]

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

AlphaGamer469

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

Like I said, depending on what type of movie you watch you can tell a diffrence.

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CubanBlunt

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#75 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"][QUOTE="3picuri3"][QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...AlphaGamer469

DVD's started out at $29.99 aswell, whats your point?

lol, are you serious? it might be that DVDs AREN'T that much anymore and offer comparable quality :)

What makes you think Blu-Ray's wont drop in price? That comparable quilty you speak of.....only if your DVD upconverts.

Because Sony's marketing department realizes that their followers are blind and think that wasting money on Bluray versions of older movies is a good plan...

Just to let you know :lol:, its not just Sony that dose that.

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Chutebox

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#76 Chutebox
Member since 2007 • 51582 Posts
[QUOTE="CubanBlunt"]

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

AlphaGamer469

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

Sorry, but it is that big of a difference. This isn't even taking into consideration the superb audio you get with BD players.

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CubanBlunt

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#77 CubanBlunt
Member since 2005 • 2025 Posts
[QUOTE="CubanBlunt"][QUOTE="masiisam"][QUOTE="CubanBlunt"]

[QUOTE="GradyGG"]29.99 for a single movie...I will stick to DVD for now...Khansoul

DVD's started out at $29.99 aswell, whats your point?

And it took almost 10 years for DVD to surpass VHS sales....

We are talking about BR surpassing DVD in half that time....I don't think that will happen given the difference between an upscale DVD and BR..In addition...a current TV could be used when the switch was made from DVD from VHS.......With BR...yea really do need a 1080P TV for it to outshine and upscale DVD.....Consumers are not ready for that...more are coming on board..... but no where near mainstream

You still need a DVD player that upconverts, if you have to buy a DVD that upconverts, why not buy a Blu-ray player, and use it as a DVD player, who said you had to buy blu-ray movies?

Probably because of the 300 dollar price difference.

Where are they giving DVD players away, I'll take 2 of them just because!

Sony BDP-S350 Blu-Ray player is $299....with a ethernet port. Its on Sony.com

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WilliamRLBaker

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#78 WilliamRLBaker
Member since 2006 • 28915 Posts
[QUOTE="AlphaGamer469"][QUOTE="CubanBlunt"]

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

Chutebox

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

Sorry, but it is that big of a difference. This isn't even taking into consideration the superb audio you get with BD players.

except its not that big of a difference its really really not, a good 80% of the public cant tell a difference between dvd and blu ray let alone unconverted dvd and blu ray, The difference between VHS and DVD was MUCH more massive then dvd and blu ray.

VHS - DVD Massive upgrade is visual fidelity, sound quality the abbility to pause at any point, fast forward instantly, jump to any chapter, no rewind, room for extras and the abbility to view them instantly smaller form factor.

DVD-Blu Ray Incrased fidelity, sound....thats it.

And even then its not that big of an increase in Fidelity i've seen some of the blu ray instore adverts which are total lies where they take the standard 480i content and blur it to make the blu ray version look better, Like one advert showed knights tale where heath ledger and the one chick are in the church the dvd 480i and its so blurry you cant see or make out anything then they switch to the blu ray and its so sharp you can count individual hairs on their heads which is stupid because i've watched the movie in 480i on comparable tvs they were using and it was no where NEAR that blurry.

Blu ray is not a jump in quality comparable to that of vhs-dvd.

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CubanBlunt

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#79 CubanBlunt
Member since 2005 • 2025 Posts
Why knock people for buying something that they want. If people want blu-ray why should the next person care. Any new movie I buy will be on blu-ray. If they bring Akria, Ghost in the shell, Ninja Scroll, Dragonball Z's and Fist of the Northstar on Blu-Ray, i'll buy them again. Blu-Ray players play DVD so I'll keep my DVD's, no one said you HAD TO replace all your DVD's for Blu-Ray.
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HuusAsking

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#80 HuusAsking
Member since 2006 • 15270 Posts

if you think that will happen then I have no idea what to say to you - other than, no.

it would never happen in this market, not the slightest chance. dvd still makes insane amounts of money when weighted against BRD... do you think distributors would put a gun up to consumers heads and just cut off DVD? when people left right and center are losing their houses and can't afford to feed their pets / children without help from the government? you know what people would say? aside from this move pushing everyone in to heavy DVD piracy (yes it's easy for rip HD BRD to DVD and retain DVD quality) this move would just be plain nuts.

this isn't like VHS to DVD. the market is much more complicated than you think. DVD is the lead format for PC, all games are made for DVD, DVD is the leading blank media format. In other words it's a multi-layered market unlike VHS. back then you could just throw the switch because people were tired with VHS and the problems that came with it, unit repairs, quality, etc. No VHS was being used for personal computing or software distribution.

it will not happen. you can talk it up all you like - it's just a fantasy. cutting off DVD would be suicide for many of these companies (read partners) that are still in the red based on their initial BRD investment.

much much more complicated this time around.

3picuri3

One, if everyone switched to BD leaving no alternative other than abstinance and a big blockbuster comes along, are you really sure people will ignore it just because it's in another format. We're talking the movie version of the Killer App here.

And two, anti-piracy. Ripping DVDs is child's play. Ripping BD's is considerably tricker (need a PC BD drive for starters), and can get even trickier since the BD+ protection program can be upgraded within BD's working life.

And don't start with online distribution. Not only is home broadband not nearly as fast as needed (plus you've gotta cover all that non-online rural area), but once you have all that, you need the backhaul to support it all.

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BluFan

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#81 BluFan
Member since 2008 • 25 Posts

I find it kind of funny how people are still debating whether or not blu-ray will stick around. Let's just be clear, it isn't going anywhere. The two biggest competitors to the format are highdef downloads and solid state formats like flash drives. The thing is, broadband speeds aren't nearly fast enough yet for realistically downloading high def content, not to mention it takes up huge amounts of disc space. Most people just can't cope with that. Solid state drives are making advances, but they are still waaaay too expensive to be comparable with BR, not to mention- BR size capabilities are increasing exponencially faster than flash drives. A 50gb flash drive is no where near the same price as a 50gb BR disc.

The only argument most people have for it is that DVD is "good enough" and that's fine. For most consumers, DVD is fine because they don't have an HDTV (only ~14% of US households do). However, once people begin to upgrade their TV's to high def sets (and I think everyone can agree that HDTV's are not going to become obsolete any time soon), then they're going to want a format that really takes advantage of the new tech... "Does anyone watch movies on VHS? Why not? They're certainly cheaper than DVD's..... " -Because it's obsolete. Give it time, BR isn't going anywhere but up.

I've actually been working with Warner Home Video on some BR projects and they're fully backing the format for years to come.

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ikwal

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#82 ikwal
Member since 2004 • 1600 Posts
I'm a Blu-ray fan but I honestly don't think Blu-ray will ever become mainstream, not in the way DVD has at least. I don't think most people even care about having HD picture. Blu-ray sales will increase that for sure but by the time HDTV's have become the standard I bet digital distribution will have taken over.
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planbfreak4eva

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#83 planbfreak4eva
Member since 2006 • 2856 Posts

http://www.theage.com.au/news/home-entertainment/articles/bluray-struggles-to-break-through/2008/10/07/1223145318783.html

Blu-ray is struggling to catch on in Australia and around the world and is in danger of being skipped over by consumers, but the format's proponents believe this year's Christmas shopping rush will be a major tipping point.

Despite Australians' love affair with big screen high-definition TV sets, people are not making the most of them by pairing the TV sets with HD-capable Blu-ray players, largely choosing to stick with standard definition DVD.

Sony, the main backer of Blu-ray, says there are about 2.3 million HDTVs in Australian households but only 400,000 Blu-ray players have been sold, including the PlayStation 3 games console, which has Blu-ray built in.

The company said 370,000 PS3s had been sold in Australia so far, indicating only about 30,000 households had picked up a stand-alone player solely for the purpose of playing Blu-ray discs.

Of all the movies sold on disc in Australia, Blu-ray sales make up just 1.9 per cent of the total market, figures provided by Sony Pictures reveal.

In the US the figure is 5 per cent while in Britain and France Blu-ray penetration is under 2 per cent.

Even for a new technology, the penetration figures are low considering Blu-ray has been on the Australian market for two years and its main competitor, HD DVD, was axed just under a year ago.

To drive awareness of Blu-ray, Sony on Sunday night kicked off a major advertising campaign on Channel Ten featuring Australian actor Craig McLachlan.

As well, Disney and Panasonic this month began a tour of shopping centres in NSW, Victoria and Queensland, aiming to drive awareness of the advantages of upgrading to Blu-ray.

The shift from VHS to DVD a decade ago offered tangible benefits such as significantly improved picture quality and the ability to skip instantly to any scene of the film. However, Blu-ray's improvements over DVD are less pronounced and largely limited to a noticeable but far from extreme increase in picture quality, provided a big screen HDTV is used.

Sony Australia's brand and channel marketing manager, Vanessa Hamilton, said Blu-ray players, initially priced at more than $2000 for a stand-alone unit, had struggled to compete with DVD players that at the time sold for under $500 each. A DVD player could now be had for less than $200.

The $699 PS3 had been an effective Trojan Horse for Blu-ray but Hamilton said mass market adoption would start this year, following the introduction over the next few months of two new stand-alone Sony Blu-ray players, the cheaper of which costs $449.

-----------------------------------

Note article is Australian so it uses our local dollar figures.

It only further emphasises the big mistake of adding the Blu-Ray onto the PS3. I always said Blu-Ray won't be mainstream until next gen (2012 onwards). Consider the fact the PS3 price is now around the price of PS2 at launch (the PS2 was $500 at the same time in its life). Also the 360 Pro is at $500 after price cuts a few months ago and the Wii making up 70% of all console sales so far this year. The PS3 at $500 without a Blu-Ray at launch (note it was $1000) would have outsold the Wii.

Nintendo_Man
when vhs came out...ppl bought vhs...then dvd came out..and how many ppl bought it..not many...then vhs died.and dvds became cheaper so everyone buys them..so when dvds in 2012-15..will die out..then blu ray will come in place..and then in 2020 they will make some other technology that wont sell good..and then blu ray will die 2030..and new thing will take over..thats how life works...
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Mongo-Boss

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#84 Mongo-Boss
Member since 2008 • 2108 Posts
WB, Marvel and Disney are backing up Blu-ray all the way. These alone will make sure it'll be mainstream, I'd hope HD goes mainstream sooner though. Dark Knight (which is DC) will help sell a couple :D
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Nedemis

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#85 Nedemis
Member since 2002 • 10715 Posts
[QUOTE="speedsix"]

Blu Ray is to media formats what Vista is to operating systems.

Why does everyone think Blu Ray is the next adopted format?

Chutebox

I'd love to know how you came to that conclusion.

apparently you decided NOT to read the second sentence which makes the first one make sense. :|too much reading for ya?

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Chutebox

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#86 Chutebox
Member since 2007 • 51582 Posts
[QUOTE="Chutebox"][QUOTE="AlphaGamer469"][QUOTE="CubanBlunt"]

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

WilliamRLBaker

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

Sorry, but it is that big of a difference. This isn't even taking into consideration the superb audio you get with BD players.

except its not that big of a difference its really really not, a good 80% of the public cant tell a difference between dvd and blu ray let alone unconverted dvd and blu ray, The difference between VHS and DVD was MUCH more massive then dvd and blu ray.

VHS - DVD Massive upgrade is visual fidelity, sound quality the abbility to pause at any point, fast forward instantly, jump to any chapter, no rewind, room for extras and the abbility to view them instantly smaller form factor.

DVD-Blu Ray Incrased fidelity, sound....thats it.

And even then its not that big of an increase in Fidelity i've seen some of the blu ray instore adverts which are total lies where they take the standard 480i content and blur it to make the blu ray version look better, Like one advert showed knights tale where heath ledger and the one chick are in the church the dvd 480i and its so blurry you cant see or make out anything then they switch to the blu ray and its so sharp you can count individual hairs on their heads which is stupid because i've watched the movie in 480i on comparable tvs they were using and it was no where NEAR that blurry.

Blu ray is not a jump in quality comparable to that of vhs-dvd.

Blah blah blah. You keep trying to convince yourself and others with the same crap you say about BD every time and it's wrong every time.

Just give up.

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Chutebox

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#87 Chutebox
Member since 2007 • 51582 Posts
[QUOTE="Chutebox"][QUOTE="speedsix"]

Blu Ray is to media formats what Vista is to operating systems.

Why does everyone think Blu Ray is the next adopted format?

Nedemis

I'd love to know how you came to that conclusion.

apparently you decided NOT to read the second sentence which makes the first one make sense. :|too much reading for ya?

No, no it doesn't.

Keep the (being generous here) wise comments checked and try to raise your ego some other way.

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naruto7777

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#88 naruto7777
Member since 2007 • 8059 Posts
the US economy just lowered it wont happen
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EmperorZeruel

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#89 EmperorZeruel
Member since 2007 • 4207 Posts
I was told in 10 years theres going to be a new format and televisions willl be over 1080p
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HuusAsking

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#90 HuusAsking
Member since 2006 • 15270 Posts
the US economy just lowered it wont happennaruto7777
It'll happen whether you want to or not...either that or you'll stop buying movies.
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thelastguy

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#91 thelastguy
Member since 2007 • 12030 Posts
This isn't the situation as VHS-DVD. As soon as HD televisons become more mainstream, then Blu-ray will get a larger market share.
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#92 AsadMahdi59
Member since 2005 • 7226 Posts
[QUOTE="Chutebox"][QUOTE="Hewkii"]

[QUOTE="ithilgore2006"]In a manner yes, but I'd say more like DVD, simply becuase it's more comparable to the leap between VHS and DVD then DVD and Blu Ray, which really, is very small, which is why there's still low demand for it. Instead of both high price and lack of interest, like Blu Ray, the HVD will probably only be held back initially by price.HuusAsking

and the fact that no one is promoting it. at all.

Disney is really the only company I've seen really advertising and making an effort. Well, effort/rip-off, re-releasing all their oldies again but on BD.

Like I said, what if the movie companies simply stop releasing their movies on DVD and go exclusively BD? Do you think consumers would simply ignore the latest blockbusters and not buy the movies at all?

yeah a few major releases exclusively on bluray would be very beneficial if you ask me.

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AlphaGamer469

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#93 AlphaGamer469
Member since 2008 • 1881 Posts
[QUOTE="WilliamRLBaker"][QUOTE="Chutebox"][QUOTE="AlphaGamer469"][QUOTE="CubanBlunt"]

Watch Transformers and Ironman on Blu-Ray. Watch animas on Blu-Ray, big difference over DVD's. If you are tryin to watch Knocked up or Sex in the city or Blu-Ray then yte it a waste. Blu-Ray shows off on action movies.

Chutebox

Quit trying to make it look like it's that big of a difference. Most of the current PS3 owners I know IRL, still prefer reguler DVD's over Bluray and say it's not that big of a deal. I'll invest in a player for Dark Knight, but I'm not going to fall for the Sony trap of trying to replace my current DVD library for a minor upgrade...

Sorry, but it is that big of a difference. This isn't even taking into consideration the superb audio you get with BD players.

except its not that big of a difference its really really not, a good 80% of the public cant tell a difference between dvd and blu ray let alone unconverted dvd and blu ray, The difference between VHS and DVD was MUCH more massive then dvd and blu ray.

VHS - DVD Massive upgrade is visual fidelity, sound quality the abbility to pause at any point, fast forward instantly, jump to any chapter, no rewind, room for extras and the abbility to view them instantly smaller form factor.

DVD-Blu Ray Incrased fidelity, sound....thats it.

And even then its not that big of an increase in Fidelity i've seen some of the blu ray instore adverts which are total lies where they take the standard 480i content and blur it to make the blu ray version look better, Like one advert showed knights tale where heath ledger and the one chick are in the church the dvd 480i and its so blurry you cant see or make out anything then they switch to the blu ray and its so sharp you can count individual hairs on their heads which is stupid because i've watched the movie in 480i on comparable tvs they were using and it was no where NEAR that blurry.

Blu ray is not a jump in quality comparable to that of vhs-dvd.

Blah blah blah. You keep trying to convince yourself and others with the same crap you say about BD every time and it's wrong every time.

Just give up.

Wow great rebuttal :roll: . It's only wrong because you are too afraid too admit he's right. There isn't a significant increase in quality to warrent a Bluray purchase and that's why it will never go mainstream...