Brightcove CEO: Apple TV Will Be The Ultimate Gaming Console

eremy Allaire, the founder of Brightcove and creator of Flash, has written an intriguing piece on the Apple HDTV, which he believes will be sold in two SKUs: one as an impressive, integrated and upgradeable monitor, the other as a $149 set-top box.





What will the new Apple TV be?

The new Apple TV will be defined by three key values for consumers:

- The best way to consume broadcast TV and any online video. A seamless touch- and TV-based interface makes it simple to consume your existing cable and broadcast content, including video-on-demand (VOD) libraries and DVR features. Via iTunes, you also get instant access to mega-libraries and subscriptions from iTunes, Netflix, Hulu, not to mention YouTube. Naturally, you can also access any AirPlay-enabled videos on the Web, as well as TV apps updated with the new iOS 7 SDK.

- The ultimate game console. The new Apple TV will be a direct assault on the game console industry, with a living room platform that should leave Nintendo, Microsoft and Sony running scared. With a single launch, Apple will extend the iOS gaming distribution ecosystem into the living room and invent new categories of gaming through the interaction of iOS devices with Apple TV.

- The best way to experience all of your apps. Crucially, the new Apple TV will extend nearly every existing iOS app into being a TV app that brings the power and richness of large display surfaces to consumer computing a task that nearly every industry titan has attempted and failed. The combination of touch and TV will ignite a new era in dual-screen software application design and development in which it will become hard to believe that Internet software was once based solely on PCs, phones and tablets.

Personally, I don't see it absolutely dominating the console gaming industry like everyone is so convinced it will. Hell,. smartphones and tablets couldn't kill off the traditional gaming handhelds completely, I highly fail to see what precedent people use when they say the Apple TV will kill off consoles. I still think it will be nice, and that the new competition that it will inevitably provide will shake up the industry and help benefit us customers in the long run.

SOURCE (via NeoGAF)

It's gonna be ridiculously expensive, so it won't destroy gaming, because so few people will be able to afford it compared to the amount of people who can buy the 720/PS4/WiiU

The ultimate gaming console? We'll see.

What a load of garbage.

Gaben laughs, because Steam Box is on its way.

Does anyone know what Brightcove actually is?Cherokee_Jack

eh it's just a tv.

[QUOTE="Cherokee_Jack"]Does anyone know what Brightcove actually is?charizard1605

I guess they just make that video streaming thing. I always wondered what their deal is.

Anyway, middle aged tech industry guy is dazzled by Apple, believes they will take over everything. Film at 11.

[QUOTE="charizard1605"][QUOTE="Cherokee_Jack"]Does anyone know what Brightcove actually is?Cherokee_Jack

I guess they just make that video streaming thing. I always wondered what their deal is.

Anyway, middle aged tech industry guy is dazzled by Apple, believes they will take over everything. Film at 11.

Post-PC era baby!

Post-PC era baby!

Mr_BillGates

http://en.wikipedia.org/wiki/Acorn_Computers

"Apple Tax" says Hi.

So basically it will be an Xbox 3 without 1000+ core games, 1000's of XBLA/XBLIG, best controller in gaming, and powerful hardware.

Sounds like it will be utterly useless for gaming in comparison, and only just as good for video consumption.

[QUOTE="Cherokee_Jack"]

[QUOTE="charizard1605"] I'm not sure most people do. But just in case you want more credentials for this man, he also co-created Flash.charizard1605

I guess they just make that video streaming thing. I always wondered what their deal is.

Anyway, middle aged tech industry guy is dazzled by Apple, believes they will take over everything. Film at 11.

Apple has no in-house talent for making 1st party games. Steam with Big Picture and SteamBox will continue to dominate.

[QUOTE="charizard1605"][QUOTE="Cherokee_Jack"]

I guess they just make that video streaming thing. I always wondered what their deal is.

Anyway, middle aged tech industry guy is dazzled by Apple, believes they will take over everything. Film at 11.

ronvalencia

This sounds like a mix of marketing and what they write on handouts at cult gatherings. I feel smarter than the guy that made Flash.

I don't think Apple has a good chance at overtaking the Xbox as the living room item-of-choice.

The way people want Apple to dominate everything, it's like they actually WANT a monopoly or something.charizard1605

These guys get off on trends, and Apple has been driving all of their favorites. Their problem is they can't see the trees for the forest, so when they see something like iPhone gaming getting huge, they think "Well, all these other competing technologies are obviously doomed because this is the trend!" They don't understand that the diversity of the gaming market doesn't allow for everyone to be swept away in this big Apple wave.

Knowing Apple I doubt they would price anything 150 dollars. That would probably be the price of the controller alone, lol! (Batteries not included).

[QUOTE="charizard1605"]The way people want Apple to dominate everything, it's like they actually WANT a monopoly or something.Cherokee_Jack

These guys get off on trends, and Apple has been driving all of their favorites. Their problem is they can't see the trees for the forest, so when they see something like iPhone gaming getting huge, they think "Well, all these other competing technologies are obviously doomed because this is the trend!" They don't understand that the diversity of the gaming market doesn't allow for everyone to be swept away in this big Apple wave.

Im not so sure about gaming but an Apple TV could potentially start a new TV revolution. Internet TV's haven't really lived up to many people expectations and aside from 3D and soon 4K, TV sales have really started to flatten because TV adaptation has slowed down dramatically compared to other media devices. With the amount of money Apple has on hand, they could create a very compelling TV service of some sort with Itunes.

Steam > iTV

heck even the name iTV is owned by a British TV broadcasting Channel.

>apple tv
>ultimate gaming console

Oh please.

Steam > iTV

heck even the name iTV is owned by a British TV broadcasting Channel.

g0ddyX

last time apple tried making a game console it didn't go over too well

Apple has no in-house talent for making 1st party games. Steam with Big Picture and SteamBox will continue to dominate.

PinkiePirate

But as for steambox.... I don't see it catching on for the same reason. PC exclusives are made pc exclusive usually not for graphics (crysis aside).... they are made for controls... Mouse and keyboard and a steambox would be good for console ports...if anything. Again no 1st party devs and if you say valve... lol..... Those guys still haven't released Half-life 3 and its been how many years?

Im not so sure about gaming but an Apple TV could potentially start a new TV revolution. Internet TV's haven't really lived up to many people expectations and aside from 3D and soon 4K, TV sales have really started to flatten because TV adaptation has slowed down dramatically compared to other media devices. With the amount of money Apple has on hand, they could create a very compelling TV service of some sort with Itunes.

Nonstop-Madness

That apple tv looks too much like my Panasonic tv. Fckng piece of sht dmbazz apple shot themselves in the foot suing Samsung now they got to release a fcking triangle tv lol. Fck apple and especially ios and also the fanboys and not to mention the sht that is the app store.Heirren

And I think it will be the begninning of the end to Apples dominance, Sony and MS could easy undercut them especially Sony since it owns lots of its own media divisions. They just cant make a weak half asked gaming console , it needs to be powerful and apple games will be complete shovelware.

If the Gabe Cube has integrated web TV and media features, then Apple TV will be obsolete.

Why does this article remind me of this:

Yup, Apple wants to embarrass themselves again.

eremy Allaire, the founder of Brightcove and creator of Flash, has written an intriguing piece on the Apple HDTV, which he believes will be sold in two SKUs: one as an impressive, integrated and upgradeable monitor, the other as a $149 set-top box.





What will the new Apple TV be?

The new Apple TV will be defined by three key values for consumers:

- The best way to consume broadcast TV and any online video. A seamless touch- and TV-based interface makes it simple to consume your existing cable and broadcast content, including video-on-demand (VOD) libraries and DVR features. Via iTunes, you also get instant access to mega-libraries and subscriptions from iTunes, Netflix, Hulu, not to mention YouTube. Naturally, you can also access any AirPlay-enabled videos on the Web, as well as TV apps updated with the new iOS 7 SDK.

- The ultimate game console. The new Apple TV will be a direct assault on the game console industry, with a living room platform that should leave Nintendo, Microsoft and Sony running scared. With a single launch, Apple will extend the iOS gaming distribution ecosystem into the living room and invent new categories of gaming through the interaction of iOS devices with Apple TV.

- The best way to experience all of your apps. Crucially, the new Apple TV will extend nearly every existing iOS app into being a TV app that brings the power and richness of large display surfaces to consumer computing a task that nearly every industry titan has attempted and failed. The combination of touch and TV will ignite a new era in dual-screen software application design and development in which it will become hard to believe that Internet software was once based solely on PCs, phones and tablets.

Angry birds on a 30 inch? No thanks.Shottayouth13-

Why not.

It will be in just as high a definition as any of your current-gen console graphics are.In fact, the new iPad is actually much higher res than most TVs currently are, at 2048 by 1536 pixels.

In other words, it's just as suited for display on an HDTV as anything else you've likely been playing in the current generation of console gaming or indeed will be playing in the next generation of console gaming.

The main issue, from a more core gamer point of view, will be that it's all likely to just be touched based gaming for the most part since it will most likely use the App Store to deliver all your gaming content and work with your iPhones/iPads as the controllers (you'll probably get a simplified touch controller in the box), but I really don't think that's going to matter to most people who will be interested in this Apple TV, in much the same way the hundreds of millions of current iPhone and iPad owners get by perfectly well only gaming via touchscreen.

In other words, it's really not going to matter to the average consumer out there who will likely pick this thing up.

Iphone games are decent as touch experiences. But put them on big tv and without good controls and lmao.

Iphone games are decent as touch experiences. But put them on big tv and without good controls and lmao.

AdrianWerner

Why would you imagine the controls wouldn't be exactly the same as they currently are on any touch devices?

Do you actually believe Apple would finally put touch Apps on their Apple TV and then not allow you to play them via the same touch inputs?

That's just silly.

With all these new systems entering the market this new generation, first party exclusives will mean more than ever before. Seems like Microsoft will lose the most out of this new scenario unless they start developing more first and second party games for their systems.

Careful what ya feed your SW pet, it may come down with a bad case of the.... Worms. :twisted:

Anyway, I'm inclined to think this might be attractive to some very casual gamers but it's likely to be umm Crapple to core gamers. :P

[Quote=" "]eremy Allaire, the founder of Brightcove and creator of Flash, has written an intriguing piece on the Apple HDTV, which he believes will be sold in two SKUs: one as an impressive, integrated and upgradeable monitor, the other as a $149 set-top box.



What will the new Apple TV be?

The new Apple TV will be defined by three key values for consumers:

- The best way to consume broadcast TV and any online video. A seamless touch- and TV-based interface makes it simple to consume your existing cable and broadcast content, including video-on-demand (VOD) libraries and DVR features. Via iTunes, you also get instant access to mega-libraries and subscriptions from iTunes, Netflix, Hulu, not to mention YouTube. Naturally, you can also access any AirPlay-enabled videos on the Web, as well as TV apps updated with the new iOS 7 SDK.

- The ultimate game console. The new Apple TV will be a direct assault on the game console industry, with a living room platform that should leave Nintendo, Microsoft and Sony running scared. With a single launch, Apple will extend the iOS gaming distribution ecosystem into the living room and invent new categories of gaming through the interaction of iOS devices with Apple TV.

- The best way to experience all of your apps. Crucially, the new Apple TV will extend nearly every existing iOS app into being a TV app that brings the power and richness of large display surfaces to consumer computing a task that nearly every industry titan has attempted and failed. The combination of touch and TV will ignite a new era in dual-screen software application design and development in which it will become hard to believe that Internet software was once based solely on PCs, phones and tablets. charizard1605

Personally, I don't see it absolutely dominating the console gaming industry like everyone is so convinced it will. Hell,. smartphones and tablets couldn't kill off the traditional gaming handhelds completely, I highly fail to see what precedent people use when they say the Apple TV will kill off consoles. I still think it will be nice, and that the new competition that it will inevitably provide will shake up the industry and help benefit us customers in the long run.

SOURCE (via NeoGAF)

Out-of-the-box, Intel Haswell GT3 would have Xbox 360 games @ 1080p.

Only people that don't read specs would buy apple. Speaking of buyers that don't read specs first, how is wiiuniversity selling?