http://www.gamespot.com/articles/microsoft-uk-discounts-xbox-one-bundle-price-by-ps/1100-6425622/
MS has been on a discount wagon for months now, it's really embarrassing. That temporarily holiday success seems to fade away and they have been trying for 2 months now to keep the momentum without success, they say the temporary discount will last till they are out of stock, but I doubt they will ever run out .
On the other hand, Sony has been rolling many discount but mostly on software
http://www.gamespot.com/articles/get-a-ps4-with-three-free-ps4-exclusive-games-for-/1100-6425605/
They would include more games for the same price, rather than reducing the price with same number of games, personally I prefer Sony's approach. It also shows that MS is using the price to move consoles, while Sony wants games to drive sales.
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