1. VG Chartz will not disclose what data they have access to, or where they get their data.
source: vg chartz
My speculation would be VG Chartz "employee" (Brett Walton) works at a game store, and has access only to that store's sales data, or is simply pulling publicly available data from the internet.
If his data is so good, why hide it? According to VG Chartz, out of fear of "someone copying his method". If he's generating original sales data, how could it be copied without hard work? The reality is, he's trying to cover up that he's using readily available data. Any good statistician will be happy to share their sampling method, it's the only way to demonstrate that they've done valid research.
2. VG Chartz claims it "does not have access to the retail data for large retailers only a tiny handful of small unnamed retailers", yet this data is publicly available and obviously used by VG Chartz
source vg chartz
speculation: Obviously bull**** given how the numbers magically change to fit NPD and other numbers when they release. Also, data like Amazon's top sellers are readily available, and almost certainly used in VG chartz guestimates. To do otherwise would be stupid, so why lie?
3. VG Chartz lies about how often it adjusts its data. "Do we adjust our data? Not as such."
source: vg chartz
proof: VG Chartz recently adjusted its data by several thousand sales units to match Sony's PS3 sales announcement. If VG Chartz doesn't change their numbers, then why did they do that?
4. "I'm sure we'll be 10-15% different to NPD but so what?"
source: VG Chartz
speculation: Ah, accuracy doesn't matter, which explains all of these (warning, long list of vgchartz screw ups). Forget 10 ~ 15%, try 100%+
http://www.gamasutra.com/php-bin/news_index.php?story=18919
5. This is copied verbatim from an O'Reliy Radar forum posting, and sums up a great deal (not my work, but I agree with what is said):
"vgchartz.com is all about smoke and mirrors. He continually lies to his visitors. I can explain his real history in great detail if you're interested but Brett Walton, the site's founder, is nothing more than a petty manipulator and illusionist. The problem is, he sees nothing wrong with what he's doing. It really does boil down to the fact that his visitors believe what he's posted in his "Methodology" section. For the record, he's lying to his visitors. He doesn't collect data from retailers. All of vgchartz's figures are guesstimates. He TAKES charted information and best sellers lists from online stores like Amazon (this is how he's able to get a ballpark Top 10 list each week/month), and from stores like Wal-mart, Target and Gamecrazy, then fits that data to chart positions, using publicly available historical information from NPD, Famitsu and other reputable firms for reference. In reality, he uses public chart positions, press releases and shipment figures to come up with sales figures. Don't believe any of this? Ask him!
This is NOT Brett Walton's (vgchartz) proprietary information, nor is this information something that a real analyst couldn't compile with a little hard work and common sense but at the end of the day it's all about making it easy. Ahhh, that's why we have to love the Internet. There's no longer a need for integrity. Just point and shoot ... I mean, click.
vgchartz's information belongs to the market research firms and retailers he's lifting it from. He should give credit where credit is due. He's making a name for himself off the hard work of others. Wal-Mart, Target, GameCrazy, NPD, Famitsu, Chart Track, Amazon ... the list is large but not nearly as large as Brett Walton's ego."
6. The real problem:
VG Chartz is being treated as real, accurate data, when it's only accuracy is when it parrots *actual research* by firms like NPD, Amazon, etc. It's using real data that it steals and takes credit for in order to make predictions.
However, where it doesn't have data (and this is not clearly labeled - as vg chartz does not cite sources) it still takes a guess and people make judgements based on data that is nothing more than a guess.
When we talk about games like Disgaea, vg chartz has no idea how they did.
7. What needs to happen:
-vg chartz needs to cite its sources and how much it estimates off those sources. It's blatant theft to use someone else's work without citing it
- -vg chartz needs to leave up its estimates instead of editing them, we should see an estimate, a date, and then the *real data* posted so we can see for ourselves how off they are.
- -vg chartz needs to apologize to the people it has been stealing from.
We need to stop using vg chartz until all of this happens, because what is being done here is standing on someone else's hard work and peeing. That is what VG Chartz does - it takes credit for real statistical research, and then it screws it up by making guesses on top of it.
Log in to comment