(CNBC) $3 billion in EA stock value wiped out due to Star Wars Battlefront 2

EA’s day of reckoning is here after ‘Star Wars’ game uproar, $3 billion in stock value wiped out

https://www.cnbc.com/2017/11/28/eas-day-of-reckoning-is-here-after-star-wars-game-uproar.html?__source=twitter%7Cmain

Electronic Arts' shareholders are running for the hills this month and for good reason.

The company's profitable business model is now at risk after angry gamers revolted over its aggressive in-game moneymaking strategy in "Star Wars Battlefront II."

EA's stock is down 8.5 percent month to date through Tuesday compared with the S&P 500's 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzardshares are up 5 percent and 0.7 percent respectively during the same time period.

After EA gave a Dec. quarter sales forecast slightly below Wall Street estimates on Oct. 31, some analysts suspected it was due to the Stars Wars title. The shares fell 4 percent the following day.

Loot crates and paying to win are garbage. EA has been horrible with them.

? Serves them right, bastards!

Couldn't have happened to a nicer company...

After that fiasco, buh-bye Andrew Wilson!

Damn lol. The gamers have spoken!

Assholes deserve to burn. Hopefully this shit stain sticks for a while and causes them to rethink their shady practices.

Regardless, I am not buying anymore of their games.

There is hope left in the world.

I feel bad to those who have been affected because of the upper-level management's shitty decisions. Oh, well. That's what happenes when you work with the devil.

Yeah, I do kinda feel bad for the hundreds of people who worked on the game and had no say in the micro transaction stuff...

But EA deserves to feel this pressure, and hopefully they learn from it. But I doubt it.

HAHAHAHAHAHAHA EA. Eat shit... Messing around with beloved franchises and bastardizing them.

Imagine putting $1000 into EA back when shares became available in 1989. Shares cost 45 cents each. Today that stock closed at 109.47. Your shares would be worth $250,000.

Good.

EA needs to learn the difference between microtransactions that break games and ones that don't.

Excellent! Hopefully they learn to stop fucking us over before they release Anthem. I actually wanted that game before the Battlefront II debacle. Too much to hope for though?...

Not enough.. should have been more. :P

They will turn the microtransactions back on, see that gamers are full of shit and make the cash back in a matter of weeks. And watch how well the game has sold when the NPDs come out.

I want to believe you all are capable of keeping your wallets in your pants. But time and time again you have proven you can’t be trusted. You all claim you aren’t buying COD or other crumby shooters, and year after year they are the best selling games. And whoever is still buying GTA V can cut it out!

@goldenelementxl: Jesus fucking christ. Chill. You're not talking to casual gamers on this site. Quit acting holier than thou.

Maybe it's now time to take on Take-Two and ActiBliz? Their shares are going up, but have been doing same shit.

Love it. Amazing. Sublime. This has me giddy as a child.

I have to wonder if Wilson’s days are numbered. This has not only affected their sales and market capital to a significant degree, even better, it has placed their golden goose that they’ve predicated their entire business model upon in the crosshairs. There must be a great deal of uncertainty floating down EA’s halls.

What would be the cherry on top of this would be the taking away of the Star Wars license by Disney and the firing of Wilson. Perhaps there’s still hope for the AAA space yet.

That's sadly the only language they understand

I can sell EA some lootboxes which contain a 0.0001% chance to get their 3 billion dollars back! :D

It's a start isn't it. We're not powerless, guys.

Indeed.

Good.

Ahahahaha! DAMN that's a lot of money. Ahahahahahaha!

Anyone know how this shitty company continues to get exclusive rights from places like Disney on Star Wars, the NFL, NBA, etc?

I'd love to see gamers ignore so many more launches based on principals of treating customers with respect. I would LOVE IT!

Unfortunately we are the weakest willed hobby of supporters going, so I imagine this was the exception and won't be the rule... :/

Gloat all we like, but eventually EA will recover the amount it loses. Then what?

I really do not get why some take pleasure in the bad fortunes of others, even despised companies lie EA.

Yeah, it's true. There are a lot of people out there who let their desire for shiny new shit get the better of their self control. It's the whole reason we're in this mess to begin with, and I have zero expectation for any real changes to come out of this. Still, I'll take all the sweet schadenfreude I can get.

And for the record, everything I wrote in my sig is true, not that it's been particularly difficult.

Because I'm a cynical bastard who believes things like; "being human is all about being the dirtiest, vilest, most despicable dick bag you can be without getting punished for it." Hell, I do not even claim to be any better than the rest of humanity that I so frequently disparage; I just have enough wanton apathy to admit that I'm a bastard too. Schadenfreude is a sweet, sweet thing, and I savour it shamelessly.

Well that's fabulous news.

haha the rest of the gaming industry is gonna have to take note. dont try to mess with gamers and the way we play.....

I think this sums it up nicely.

-Byshop

That's a fucking lot of money

It was a mishap. They are still bigger than Nintendo and recent sales of their other games Middle Earth and Fifa absolutely destroyed most games in 2017. They'll recover.

I keep hoping they go bankrupt. Maybe next year...

EA is doing this to EVERY game right now,

Making every game a pay to win game.

Shame on them.

That is like saying that Nintendo, Sony, or Microsoft will go third-party. Not going to happen anytime soon.

Wouldn't happen if the stock market had loot crates.

Loving this, serves them right, greedy bastards.

Won't ever happen. Too many casuals are fine with P2W.

When you have P2W mobile developers among the top-10 video game publishers (by revenue), you have a problem. King and Nexon earned more revenue than mother fucking Ubisoft last year.

Wouldn't go amiss, stock brokers are the biggest gamblers going. The only difference is they gamble with other people's money.

3 billions..it's a good start, but not enough

What does this all mean? Well nothing.

In a month or two we will need to have a second boycott. This by itself means little, but it was a good start. If we boycott multiple games it will start to get interesting. Be aware that they may sacrifice studio's they hold hostage before surrendering, don't let that sway your determination. These bastards will go to any length.

So as EA would say: No plans to change our core strategy.

I wonder how (or if) this will affect Anthem next year.

They lose $3 Billion because of SWBII

Yet EA still has Fifa and NFL license....

EA's stock is back up, judging from those numbers they'll recoup those $3 billion by January. I defend their business practice, but they need to smart. Be greedy but not stupid.

This sums it up pretty well.

"You, uh..., seem to have run out of steps"