EA’s day of reckoning is here after ‘Star Wars’ game uproar, $3 billion in stock value wiped outhttps://www.cnbc.com/2017/11/28/eas-day-of-reckoning-is-here-after-star-wars-game-uproar.html?__source=twitter%7CmainElectronic Arts' shareholders are running for the hills this month and for good reason.The company's profitable business model is now at risk after angry gamers revolted over its aggressive in-game moneymaking strategy in 'Star Wars Battlefront II.'EA's stock is down 8.5 percent month to date through Tuesday compared with the S&P 500's 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzardshares are up 5 percent and 0.7 percent respectively during the same time period.After EA gave a Dec. quarter sales forecast slightly below Wall Street estimates on Oct. 31, some analysts suspected it was due to the Stars Wars title. The shares fell 4 percent the following day.
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