Cows will respond to it the same way they've done with every innovation Xbox has done since 2005.
Attack it and pretend they dont even want it, (see Cross game chat, Trophies, in game XMB, and currently Cross-play)
when Sony starts acknowleging the critisism for not having it, and Cows realize that they're going to be on the wrong side of the issue, they update their opinion to "I dont care for it either way". (See Cross-play, also see the above)
Sony eventually will discreetly make their own version of it, and Cows will either argue that its better, or just wont talk about it anymore.
On topic, I think they're probably going to evolve PS Now into a service like Game Pass.
@needhealing: sony is very behind with Game streaming. They're competing against Google and Microsoft, both which have massive infrastructure and money into this.
Dont be surprised if Sony becomes the blockbuster of Gaming.
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