Does brand loyalty still matter/exist?

I wouldn't say I'm "loyal" to Sony and MS considering the vile things they have done this gen. But that won't stop me from buying the PS4 and 720 (if the consoles are actually good, of course). And brand loyalty still exists in the real world, just look at the PS brand in Europe for example. And the Xbox brand in Japan, although that's kinda the reverse.Floppy_Jim

what the? i didn't know you owned a 360 too! i thought you were a PS3 fanboy all this time lol,sorry for doubting you

as for the question:
brand loyalty will always exist, fanyboys will probabely always exist, but i think both are pretty dumb since you just deprive yourself of great games. I am loyal to certain brands that have nothing to do with gaming just cause i've had better experiences opposed to other companies. for games however i know no loyalty, i play all systems

It exists look at all the people who bought PS3spokemedot

Still happens a lot I laugh at the people who are loyal to a particular brandPS_John

Not for me, loved ps1 and ps2 and think ps3 is the worst console eva.

[QUOTE="PS_John"]Still happens a lot I laugh at the people who are loyal to a particular brandArisShadows