EA CEO Andrew Wilson wanted to create EA Access to serve a basic human need. In a talk at the GamesBeat 2014 conference this morning, Wilson said that people want to steal all of the time, and a business can take advantage of that by making a customer feel like they are getting more than what they’re spending.
Access is the company’s answer to that.
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... wow. I'm glad to see you have so much respect for your customer base, EA. Just... wow.
I was going to give Access a fair shot when I got around to eventually getting an Xbox, but you can **** right off now.
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