This week, Sony Computer Entertainment America will be bringing its new PS3 brand campaign to TV. Unlike the initial White Room ads, these will focus on key titles and PS3 features.
http://biz.gamedaily.com/industry/feature/?id=17884
"We briefed the ad agency in April that we wanted to emphasize the entertainment qualities and show off the primary titles for the PS3 this Holiday season," described Nguyen when asked about how the campaign was initially envisioned. "We wanted to show that, firstly, the games are here this holiday; come and get them! Secondly, we wanted to demonstrate that the PS3 is an entertainment powerhouse. So the iconography we used was a way to demonstrate those points. For instance, we wanted to use the sword from Heavenly Sword, have it morph into the view. It's a way of saying that the way you get to the world is through the PS3."
As far as the specific games to be highlighted in the campaign, they will include "platform defining titles" such as new releasesRatchet and Clank : Tools of Destructionand Uncharted : Drake's Fortune in addition to hit titles likeHeavenly Swordand Warhawk.
In addition to games, Sony will certainly continue to place an emphasis on its Blu-ray format ("Definitely much more so than last year," said Nguyen) and other additional features of the PS3. "Blu-ray is an important part of the PS3, and it's a big selling point that we have a high definition movie player built into our console," she said. "So we're definitely calling that out and PlayStation Network. We'll be starting with the campaign online and then start transitioning it onto TV in the first week of November."
I like the Onyx ads , I roll over them all the time. What do you think of them ?
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