Recent data shows an increase of 127 per cent in people 35 years old and up purchasing a DS device, for which most of the brain games have been produced. The female contingent in that is up 42 per cent.
Another 16 per cent of men over 50 report they play games regularly, while 10 per cent of women over 50 are also regular users.
http://www.canada.com/topics/technology/games/story.html?id=10ffe640-e98e-4f8b-aa25-2c31aecda28c&k=24902&p=2
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